Data Marketing measurement methods: Combining approaches for optimal results Advanced analytics can help marketers navigate fragmented data landscapes.
Data Google updates crawler verification processes with daily IP range refreshes Enhanced security measures help website owners identify legitimate Google web crawlers and protect against potential imposters.
Social TikTok ban would increase ad prices and hurt small businesses Columbia researchers find Meta ad prices rose 10% during January outage.
Social Ghost introduces social web integration New feature enables cross-platform content distribution and interaction while maintaining creator independence.
Search Google hijacks restaurant reservation systems, blocks customer bookings Google Assistant replacement of third-party reservation platforms creates challenges for restaurants and diners.
Data Adform launches new campaign planning tool for digital advertisers New platform aims to streamline workflow between planning and campaign activation.
Video The Wheel of Time's third season now streaming on Prime Video High fantasy adaptation adds Emmy-winning actress to expanding cast lineup.
Search Google updates return policy structured data requirements for merchant listings Google adds returnPolicyCountry as mandatory field for merchant structured data, affecting e-commerce search visibility.
Video Google to leverage IP addresses for CTV advertising How new policy changes will impact household targeting across connected TV platforms.
Display DV360 to add GDN inventory support for Demand Gen line items Platform expansion aims to increase advertising reach across GDN.
Search Google announces deeper, multi-day format for Search Central Live Asia Pacific 2025 Revamped event will feature extended technical sessions and hands-on workshops based on community feedback.
Video Prime Video launches AI-aided dubbing Amazon's new technology aims to make more global content available to viewers across language boundaries.
Search Subdomain vs. subdirectory: Understanding the SEO implications for website structure An in-depth analysis of how domain architecture choices affect search visibility and performance.
Display AppLovin faces allegations of backdoor app installations amid record growth Culper Research report reveals mobile advertising giant accused of using silent app installations to inflate numbers while e-commerce strategy draws scrutiny.
AI The Trade Desk's Kokai platform faces challenges amid executive departure How AI integration and platform transitions are reshaping digital advertising technology landscape.
DOOH Google's new requirements for Connected TV and Digital out-of-home inventory Publishers have until May 1, 2025 to comply with enhanced standards for CTV and DOOH ad monetization.
Search Google releases March 2025 core update Google's latest core update aims to better surface relevant content from diverse sites while supporting creators.
Search Google expands AI Overviews and introduces experimental AI Mode Google enhances search capabilities with Gemini 2.0 integration and teen access.
Video YouTube Premium Lite launches in US YouTube introduces a budget-friendly tier for viewers who want ad-free content without music features.
Search Google raises negative keywords limit to 10,000 for Performance Max campaigns Google has increased the negative keywords limit for Performance Max campaigns, giving advertisers greater control over search terms.
DOOH JCDecaux reports strong 2024 results, sets ambitious 2026 targets JCDecaux demonstrates robust growth across all segments, with digital driving revenue expansion.
Video Magnite dominates CTV market with 99% supply coverage Independent analysis shows advertising company leads competitors by 24% margin.
Video Equativ and Titan OS partner to enhance CTV advertising with retail media data Advanced targeting capabilities aim to reach 30 million European households.
Display Innovid unveils platform enhancements for data-driven creative decisions Advanced tools aim to improve measurement accuracy and campaign performance across digital channels.
Data Microsoft Clarity expands Google Ads metrics Enhanced analytics platform bridges behavioral insights with detailed advertising data.
