Half of U.S. Consumers are buying disruptor brands IAB yesterday released the study “Disrupting Brand Preference” showing that disruptor brand shoppers comprise 48 percent of all U.S. consumers.
Data OneTrust raises $200 million and is now valued at $1.3 billion OneTrust this week closed an investment of $200 million led by Insight Partners.
Social Facebook expands the info on “Why am I seeing this ad?” Facebook 4 years ago launched the feature “Why am I seeing this ad?” This page enables users to understand and adjust how the information influences the ads they see.
Display 33Across appoints Allie Kline to Board of Directors 33Across has appointed Allie Kline, former Oath, Chief Marketing, and Communications Officer, to its Board of Directors.
Data Bain Capital agrees to buy 60% of Kantar in a valuation of $4.0bn WPP today announced that is selling 60% of Kantar to Bain Capital Private Equity.
Data NinthDecimal launches a multi-touch attribution (MTA) solution for foot traffic measurement hDecimal yesterday launched a multi-touch attribution (MTA) solution for foot traffic measurement.
Search Microsoft Advertising makes available ad customizers for all advertisers Ad customizers enable publishers to create hundreds of different ad variations with just one ad copy.
Audio Nielsen launches Podcast Listener Buying Power Service Nielsen yesterday launched Nielsen Podcast Listener Buying Power Service from Nielsen Scarborough, with iHeartMedia, Cadence13, Midroll-Stitcher’s advertising arm, Westwood One and cabana as charter clients.
Social LinkedIn introduces 3 campaign objectives in Campaign Manager The new campaign objectives are Brand Awareness, Website conversions, and Job Applicants.
Data Microsoft Advertising testing Parallel Tracking According to Microsoft, with Parallel Tracking, the consumer is taken directly to your final URL while all the click-measurement processing is done in the background. That means a much faster page load time.
Data TVSquared releases 2019 Direct-to-Consumer (DTC) TV Advertising Performance report The top 3 KPIs are Purchases & Conversions, Registrations and First vs. Repeat Customers.
Data Adjust appoints Lynda Clarizio, former president of Nielsen, to its board Lynda Clarizio, former president of Nielsen U.S. Media, this month has joined Adjust as a board member.
Display ESI Media renews with Taboola ESI Media is the owner of the Evening Standard and The Independent portfolio, and reaches 90 million global monthly visitors (Adobe Omniture April 19).
Video Tastemade selects Telaria as SSP for OTT and Connected TV Tastemade has selected Telaria as a supply-side partner to monetize its OTT and connected TV inventory programmatically, Telaria today announced.
Display Custora partners with Criteo Custora this month announced a partnership with Criteo, as part of the company’s Global Audience Partner Program.
Social Pinterest opens an office in Singapore Singapore is the second Pinterest office in APAC, after the first office opening in Tokyo, Japan, in 2013.
Data UK regulator investigates RTB in compliance with GDPR; Google and IAB Europe cooperate ICO, the UK regulator, was the first to publish a report, last month, that initiate the investigation on RTB (Real Time Bidding).
Data AppLovin acquires SafeDK AppLovin, a mobile gaming platform, announced today it has acquired SafeDK, a software development kit (SDK) management platform that ensures ad quality, performance, and stability in mobile apps.
Scott Sullivan joins Adswerve as Chief Sales Officer Scott Sullivan has joined the Denver-based team as the company’s new Chief Sales Officer, Adswerve today announced.
Display Mobile surpasses TV for the first time in the US US adults will spend more time using their mobile devices than they will spend watching TV.
Data Usercentrics CMP receives new funding to accelerate global expansion Usercentrics, the Consent Management Platform (CMP) headquartered in Munich, Germany, today announced a Series A financing round led by growth fund ALSTIN Capital, with participation from existing investors Cavalry Ventures and Reimann Investors.
Data GasBuddy receives TAG certification against ad fraud GasBuddy today announced it has received the TAG Certified Against Fraud Seal from the Trustworthy Accountability Group (TAG).
Google introduces modeled conversions in Google Ads for App Campaigns on iOS mobile web browsers Google this month announced that App ads from Google Ads will start to show for more searches on iOS mobile web browsers. According to Google, this happens as app installs and in-app conversion events from iOS browsers are now included in your campaign reporting. App campaigns that are active will
Display Sony integrates Taboola into Sony News Suite services Taboola this month partnered with Sony Network Communications, to integrate Taboola News into Sony News Suite services.
Display Google introduces Position Content targeting in DV360 The targeting enables advertisers to target the position in content, for video and for display.
