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Google expands smart segmentation for rewarded ads in AdMob

Google expands smart segmentation for rewarded ads in AdMob

Google this week expanded smart segmentation to include rewarded ad units.
Aug 4, 2019
ChurnZero now available in Zoho Marketplace

ChurnZero now available in Zoho Marketplace

ChurnZero this week announced that is now available in the Zoho Marketplace for Zoho CRM and Zoho Desk.
Aug 4, 2019 1 min read
MeilleursAgents
Display

Axel Springer to buy MeilleursAgents, a French real state website

The AVIV Group, a subsidiary of Axel Springer, this week reached a deal to acquire 100 percent of website MeilleursAgents for EUR 200 million (cash/debt-free).
Aug 4, 2019 1 min read
Index Exchange adopts sellers.json & SupplyChain
Display

Index Exchange adopts sellers.json & SupplyChain

Index Exchange this week announced it has implemented the IAB Tech Lab’s specifications for sellers.json and the SupplyChain object.
Aug 3, 2019 1 min read
Which countries have more new app installs?
Display

Which countries have more new app installs?

India is by far the country with more app installs in the world.
Aug 3, 2019 1 min read
Google launches TrueView extensions on DV360
Video

Google launches TrueView extensions on DV360

Google this month introduced TrueView extensions on DV360.
Aug 3, 2019 1 min read
OneSignal partners with Microsoft so app owners easily use their messaging solution

OneSignal partners with Microsoft so app owners easily use their messaging solution

OneSignal this week announced an integration with Microsoft Visual Studio App Center.
Aug 3, 2019 1 min read
Bloomberg launches Bloomberg TV+, a new streaming video in HD
Video

Bloomberg launches Bloomberg TV+, a new streaming video in HD

Bloomberg this week launched Bloomberg TV+, a new streaming video that combines data and the TV programming.
Aug 3, 2019 1 min read
Microsoft’s streaming platform Mixer is growing after the acquisition of a popular streamer

Microsoft’s streaming platform Mixer is growing after the acquisition of a popular streamer

Mixer is having a momentum of growth after the popular streamer Ninja ditch the streaming platform Twitch (Amazon) to join Mixer, from Microsoft.
Aug 3, 2019 1 min read
Vector Media joins DPAA
DOOH

Vector Media joins DPAA

Vector Media’s current inventory of over 30,000 out-of-home faces includes public and private transit advertising, bulletins and street furniture.
Aug 2, 2019 1 min read
Centro integrates FreeWheel’s Strata in Basis
Video

Centro integrates FreeWheel’s Strata in Basis

Centro last week form a partnership with FreeWheel to pair Centro’s Basis, a platform for buying digital media, with FreeWheel’s Strata, a platform for planning, activation, optimization and billing management.
Aug 2, 2019 1 min read
Google introduces a unified app and web property in Google Analytics
Data

Google introduces a unified app and web property in Google Analytics

Google this week introduced a new way to measure apps and websites together for the first time in Google Analytics.
Aug 2, 2019 1 min read
Google introduces website filtering and brand exclusions on Keyword Planner

Google introduces website filtering and brand exclusions on Keyword Planner

Google today updated Keyword Planner introducing 2 new features: website filtering and brand exclusions.
Jul 30, 2019 1 min read
Google Ads Editor update include an image picker, dark mode, and IP exclusions
Search

Google Ads Editor update include an image picker, dark mode, and IP exclusions

Google is rolling out the Google Ads Editor v1.1 that includes image picker, dark mode, ip exclusions, and account management.
Jul 30, 2019 1 min read
Uber to cut one third of the marketing workforce

Uber to cut one third of the marketing workforce

Uber this week is cutting 400 positions on the marketing teams worldwide.
Jul 29, 2019 1 min read
NetMedia starts selling ads on Investing.com
Display

NetMedia starts selling ads on Investing.com

The partnership makes NetMedia to handle the sales of the ads space on Investing.com.
Jul 28, 2019 1 min read
Christian Juhl becomes global GroupM CEO

Christian Juhl becomes global GroupM CEO

GroupM this month announced that Christian Juhl will become global CEO on October 1, 2019, succeeding Kelly Clark.
Jul 28, 2019 1 min read
Alibaba.com opens its platform to the US
Retail

Alibaba.com opens its platform to the US

Alibaba this month opened its platform in the USA.
Jul 28, 2019 1 min read
Google rolls out globally YouTube Masthead buying on CPM basis
Video

Google rolls out globally YouTube Masthead buying on CPM basis

Google this month rolled out globally the YouTube Masthead buying on CPM basis.
Jul 28, 2019 1 min read
Google to introduce TrueView for actions on Google video partners
Video

Google to introduce TrueView for actions on Google video partners

Google next month is introducing TrueView for action into Google video partners.
Jul 28, 2019 1 min read
Amazon opens Connected TV inventory to Amazon DSP, dataxu, and The Trade Desk
Video

Amazon opens Connected TV inventory to Amazon DSP, dataxu, and The Trade Desk

Amazon this week announced that it has open Connected TV inventory to Amazon DSP, dataxu, and The Trade Desk.
Jul 28, 2019 1 min read
Twitter’s revenue totaled $841 million in the second quarter 2019
Social

Twitter’s revenue totaled $841 million in the second quarter 2019

Twitter this week disclosed the financial results for its second quarter 2019. Revenue totaled $841 million, an increase of 18% year-over-year. Advertising revenue totaled $727 million, an increase of 21% year-over-year. According to Twitter, the Total ad engagements increased 20% year-over-year, cost per engagement (CPE) was flat year-over-year, data licensing
Jul 28, 2019 1 min read
KNOREX partners with Pixalate to use pre-bid block lists
Video

KNOREX partners with Pixalate to use pre-bid block lists

KNOREX will use Pixalate’s pre-bid block lists, a protection against ad fraud in Connected TV (CTV) and Over-the-Top (OTT) across all devices.
Jul 28, 2019 1 min read
Court forbids Amazon to advertise in Google search with a brand owned by a retailer
Retail

Court forbids Amazon to advertise in Google search with a brand owned by a retailer

The German Federal Court of Justice – Der Bundesgerichtshof – this week decided that a trademark owner can oppose the use of his brand keyword in an advertisement on Google search.
Jul 28, 2019 1 min read
Google integrates AMP in Image Search
Search

Google integrates AMP in Image Search

Google yesterday announced the launch of a new AMP-powered feature in Google Images on the mobile web. The new AMP feature is a Swipe to Visit that makes it easier for users to browse and visit web pages. Assaf Broitman, Google Images Product Manager, wrote that when a user a
Jul 26, 2019 1 min read
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