Google yesterday introduced the Optimization Score in Google Ads mobile app. Ryan Beauchamp, Product Manager, at Google Ads, wrote yesterday that the Optimization Score previously was only available on the web UI. Optimization Score is a module in Google Ads that helps advertisers prioritize recommendations. The score goes from 0%

Google this week postponed the Accelerated Delivery sunset to October. Ramil Sobti, Product Manager at Google Ads, wrote that budgets using Accelerated Delivery will be automatically switched to Standard Delivery, starting October 7, 2019. The previous announced date for the sunset was September 17, 2019. Accelerated Delivery allows advertisers to

Triton Digital yesterday announced a new partnership with Frequency, a digital audio Creative Management Platform that enables digital audio publishers produce, manage, and deliver ad creatives. Triton says Frequency’s Creative Management Platform (CMP) is complementary to Triton’s Tap Ad Server and a2x® marketplace, and makes it easier for

Google this week announced expanded support for AMPHTML creatives in DV360 over the next few weeks. Image creatives will auto-convert for AMP inventory, and AMPHTML creatives will soon be able to serve across more inventory, including non-AMP pages. Google says If an image creative serves on AMP inventory, it will

Roku this week announced it is now licensing Roku TV reference designs and the Roku OS to TV manufacturers in Europe. Hisense was the first TV manufacturer to join the licensing program. According to Roku, Hisense Roku TV models are expected to be available for purchase in the UK in

Apple’s ITP (Intelligent Tracking Protection), introduced back in 2017, and updated this year, is having consequences on several digital industries, affecting mainly publishers, ecommerce, and advertisers. Apple’s WebKit team published its tracking prevention policy last month, and the team lists the “unintended impacts” of the Intelligent Tracking Protection

Facebook last month launched a Playable Preview Tool. With Playable Preview Tool, advertisers can test and validate assets used in Playable Ads. Playable Ads is a Facebook ad format that enables users to preview a mobile app before downloading it. What the Playable Preview Tool does? The Playable Preview Tool

Xandr this week renamed AppNexus SSP as Xandr Monetize. Xandr Monetize includes an ad server, supply side platform (SSP), and yield analytics. According to Xandr, Xandr Monetize platform unifies all inventory and transaction types, and demand channels. Xandr says is enabling publishers and media owners to focus on creating more

Delta this month announced that it teamed up with Spotify to bring a variety of popular podcasts on board of their airplanes. The service is already available on over 700 Delta aircraft. According to Delta, the partnership with Spotify is an effort to bring new offerings to customers so they

Google this week introduced a new policy that forbids advertising for unproven or experimental medical techniques. The new Healthcare and medicines policy prohibits advertising for unproven or experimental medical techniques such as most stem cell therapy, cellular (non-stem) therapy, and gene therapy. According to Google, the new restriction also include

Google started to roll out the abbreviated public subscriber counts. The change will impact both YouTube and the public YouTube Data API Service. YouTube creators will continue to see their full subscriber counts privately in YouTube Studio and YouTube Analytics. According to Google, this addresses creator concerns about stress and

Facebook this week rolled out the lead generation in Messenger globally. The ads are click-to-Messenger, and are created in the messages objective. The click-to-Messenger ads open a Messenger conversation between a person and business and kicks off a set of questions that can be answered through pre-filled or free form

Google this week added seasonality adjustments for smart bidding in Google Ads. The seasonality adjustments enable advertisers to inform the bidding that a higher conversion rate is expected, and are available now for search and display campaigns. According to Google, advertisers know when there are key moments for the business

Feedvisor last month unveiled its ProductSphereᵀᴹ pricing technology, a price optimization solution for brands and private labels competing in Amazon. In tbe beginning of the year, Feedvisor expanded its platform combining pricing and advertising on Amazon. “Until now, pricing technology could only be used by resellers competing for Amazon’s

Display & Video 360 started enforcing the IAB app-ads.txt standard and stop buying unauthorized app inventory as identified by app-ads.txt files. Google’s DSP is now buying by default only Authorized Direct Sellers and Resellers, but this new targeting only applies to web inventory. According to Google, Display

Centro last month started to enforce the app-ads.txt, the company announced on July 30. Centro’s programmatic ad platform, Basis, automatically targets app ads from authorized and validated sellers. Centro says this prevents advertisers from buying ads from fraudulent and questionable sellers representing mobile applications. Centro began the testing

Xaxis this month announced that a campaign for Domino’s Pizza Malaysia reached more than 5.4 million people by using DOOH channels. In two months, the campaign drove over 1,300 store visits across seven Domino’s Pizza outlets, a ten percent increase in store footfall. According to Xaxis,

Google this month announced changes on the content policies for all publisher products: AdSense, AdMob, and Ad Manager. Scott Spencer, Director of Sustainable Ads at Google, wrote that Google Publisher Restrictions will apply to all publishers, regardless of the products they use—AdSense, AdMob or Ad Manager. Google is launching

WPP this week announced that is creating a new co-location campus in San Francisco, housing over 1,000 people in 115,000 square feet. The move will be completed in the third quarter of 2021. According to WPP, the new co-location is at 360 Third Street, a recently redeveloped building