Google Ads this week introduced six new columns on the reporting, enabling advertisers to see metrics like cost per conversion or return on ad spend based on the conversions, when they happened, and not based on the time of the click. Tal Akabas, Product Manager, Search Ads, at Google, wrote

Google will introduce the in-market and affinity audiences on Google Search. The launch will happen in the coming weeks. In-market and affinity audiences appear on campaign settings. According to Google, Affinity audiences help advertisers to raise awareness and drive consideration among people who have a strong interest in the products.

Google yesterday launched a new beta with Augmented Reality Ads on YouTube Masthead and TrueView video discovery ads. The AR Beauty Try-On is available to brands globally and lets viewers virtually try on makeup while following along with YouTube creators using front-facing smartphone cameras. Google says that seeing the product

LinkedIn is launching tomorrow a new feature that enables members to create, share, and discover professional networking events taking place in their city and local area. LinkedIn Events is available to all users on LinkedIn globally, starting first with English-speaking markets. “At LinkedIn, our core focus is to help our

Edison Research yesterday published the first The Infinite Dial study for Germany. Edison Research says that digital audio in Germany will likely follow a similar path seen in the USA, but the German digital audio market lags 4 years behind the USA. The Infinite Dial study is realized in the

Smarter Ecommerce (smec) yesterday announced the opening of a new office in London. Smarter Ecommerce is an Austrian company, founded in 2007, supporting international retailers in creating and optimising Google ads campaigns. smec is also a Microsoft Elite Channel Partner. smec says that having their physical location in the UK

Google this month announced that is updating AdSense Auto Ads over the next weeks. Google is introducing customization controls. Publishers will be able to preview how Auto Ads look on the websites before they go live, and be able to delete specific ad placements inside the preview using the “delete”

Tremor Video this month updated the self-service platform UI. Traders can now view a campaign and all placements on one unified page, including visuals that capture delivery and performance. According to Tremor Video, traders can now manage an entire campaign within the same screen to better coordinate changes between placements,

Accenture yesterday released the results the 13th Annual Holiday Shopping Survey, where it found out that U.S. consumers plan to spend at least as much this year on holiday gifts as they did last year. Accenture says that there is a growing trend of “responsible retail,” with shoppers more

LinkedIn is updating the settings of LinkedIn Groups. LinkedIn send an email to all group admins saying that in the next weeks, there will be 2 group types: listed and unlisted. Listed Groups are public groups that appear in search results on LinkedIn. Group membership is visible to other members.

Spotify this week launched the Daily Drive playlist in Germany, that combines podcasts and songs. Spotify included podcasts into the playlists last month. According to Spotify, the new playlist is named Daily Drive, and contains short-form podcasts news updates from Deutschlandfunk: Nachrichten, Spiegel Update, and Zeit Online: Was jetzt?. The

AdSecure, an ad verification tool, yesterday launched a new internal search engine on the platform. The new search engine enables users to search for name, analysis ID, URL submitted, locations, and devices. AdSecure recommends to combine search elements at the same time to narrow down the results. In addition to

FreeWheel yesterday announced that it partnered with Discovery on a multi-year agreement. Discovery will use FreeWheel’s platform for video ads. Discovery channels are available via cable, satellite or via the app Discovery GO. FreeWheel/Comcast is working with Discovery to enable advertisers to reach more precise audiences, or to

AdSecure yesterday rolled out a new URL detection that detects blacklisted urls on Norton Safe Web, Google Safe Browsing, McAfee, Sucuri Labs, ESET, PhishTank, Yandex, Opera, and Spamhaus. Blacklists are commonly used to protect computer systems and infrastructures against online threats such as phishing, malware or webspam. These lists are

The Trade Desk today announced a partnership with Inscape. The partnership will integrate Inscape’s data insights directly into The Trade Desk’s Planner, a cross-device advertising planning tool for digital and connected TV campaigns. The Trade Desk says Inscape is the largest single source provider of Smart TV viewing

Fyber last month released the 2019 State of In-App Advertising and Monetization survey results, where it found out that app developers are considering real-time unified auctions instead of the waterfall. The research was conducted among 400 marketers and 400 app developers in the UK and US, and over three-quarters of

Pathmatics this month integrated Twitter advertising data into its Explorer platform. Pathmatics’ United States-based customers have now access to insights and analysis to paid Twitter advertising spend. Pathmatics says this is the second social media platform expansion this year, the integration of Facebook ad insights. “Today’s consumers are increasingly

Facebook this month settled the 3 years litigation lawsuit around the metrics measured on video ad campaigns. Facebook acknowledged the error, however always denied that the measurement error had impacted the amount spent on ads by advertisers. According to the motion on the United States District Court for the Nothern

Google today launched new video search reports in Search Console. The new report is only available for websites that use structured data to annotate videos. Structured data helps search engines understand when videos appear on a page, so they can be displayed with a rich visual treatment, including information on

Advertisers using DV360 can now do ad sequencing on YouTube video campaigns. Google this month launched video ad sequencing on TrueView line items, the company announced yesterday. Google says that with video ad sequencing, advertisers can show a series of TrueView in-stream, bumper, or non-skippable ads in an order that

Amazon this month added support to Greek, Hungarian, Romanian, Thai, Ukrainian, Urdu, and Vietnamese in Amazon Translate. Amazon Translate now has support for 32 languages. Developers use Amazon Translate to integrate the service or to do translations directly. The Amazon Translate supported languages are Arabic, Chinese (Simplified), Chinese (Traditional), Czech,

Accenture this week announced that it entered into an agreement to acquire Nytec, a company headquartered in Kirkland, WA, specialist in creating new types of products, services and experiences, and better ways to design, engineer, manufacture, operate and support them across their entire lifecycle. Accenture says Nytec will expand the