Smart today announced the acquisition of the LiquidM DSP. Smart until now worked on the supply side only, but with this acquisition it will move also towards the buy side as well. According to Smart, LiquidM’s technology will be integrated into Smart’s technology stack. “Our industry currently faces

Eyeota this week appointed the co-founder Kristina Prokop as chief executive officer (CEO). Kevin Tan, also co-founder, is stepping down from the role. According to Eyeota, Kevin Tan will remain on the board of directors of Eyeota. Kristina Prokop, the new Eyeota CEO, was previously Chief Customer Officer and has

Telefónica Deutschland, owner of the brand O2, this week announced that will start building a 5G network in 2020. Telefónica says the 5G expansion will start in the five largest German cities of Berlin, Hamburg, Munich, Cologne, and Frankfurt, and should be largely completed by the end of 2021 Telefónica

Tappx this week announced it has secured backing from the EU Horizon 2020 SME-1 fund to develop and launch a Programmatic Server-Side Ad Insertion (PSSAI) OTT/CTV (Over-the-Top/Connected TV) solution. According to Tappx, the Programmatic Server-Side Ad Insertion will programmatically insert contextually relevant OTT/CTV video ad content. The

YouTube this year reached $1 billion in revenue globally from in-app subscriptions, since the app began monetizing in October 2015 through YouTube Red (renamed in 2018 to YouTube Premium), Sensor Tower Store Intelligence estimates. The United States has been responsible for the greatest share of the app’s lifetime revenue,

Amobee today announced a new integration with Nielsen-generated demographics. For the first time, Nielsen-validated demographics (national TV panel) will be expanded across Gracenote’s smart TV viewing and ad exposure data (ACR technology), inclusive of connected TV viewing. According to Amobee, Nielsen is utilizing machine learning to compare behavioral patterns

Apple Podcasts are since today available on Alexa-enabled Amazon devices in the United States, Amazon and Apple announced today. To make Apple Podcasts the preferred podcast provider with Alexa, users can set Apple Podcasts as the default podcast provider in the Alexa app. The option is available in Settings, Music

LinkedIn today released a study showing the emerging jobs in the UK for 2020. LinkedIn says the data shows that artificial intelligence and tech roles are among the UK’s fastest-growing jobs. The analysis is based on all LinkedIn members with a public profile that held a full-time position within

Twitter this month launched a Marketing Calendar for 2020. In fact, there are 2 marketing calendars, one for the Middle East + North Africa (MENA), and another for the UK and Ireland. According to Twitter, the calendar helps advertisers to plan 2020 ahead, so they can advertise on the most-anticipated events

Unsplash this month launched a new ad product for brands. Advertisers can share branded images on Unsplash that capture their brand goals, and the images then appear promoted in Unsplash feeds and under relevant searches. Luke Chesser, Co-founder & Head of Product of Unsplash, wrote that the branded images are

AdColony, the in-app marketplace, yesterday announced it has joined the Advertising ID Consortium and integrated Liveramp’s IdentityLink. Matt Barash, AdColony’s head of strategy, on the announcement, said that “in an industry where cookies have been deprecated and consumers rightfully demand greater privacy, solutions are required that address advertiser

GumGum yesterday announced the preliminary rollout of a new In-Video ad unit. The In-Video ad unit is a non-disruptive alternative to pre-and mid-roll ads that have been made available to select partners through a pilot beta-test program. The beta-test will run through December, before moving toward a wider release in

adsquare last month announced a partnership with Spatial.ai. The new partnership enables advertisers to make use of geosocial segments for more effective OOH planning and programmatic media buying in the US. According to adsquare, Spatial.ai organizes billions of location-based social media data points and translates these into 72

Pinterest today revealed the top 100 trends for 2020, including trends for food, home, style, beauty, health, travel, and family. Pinterest has 320 million users worldwide. Today, Pinterest also launched Pinterest Trends, a tool that gives a view of the top US search terms within the past 12 months on

Google last week created a new beta feature in Google Ads. Explanations will help advertisers to understand performance changes. Explanations are available on campaigns and ad groups, through a button named “See Explanations”. According to Google, the feature Explanations is available for manual CPC or eCPC Search campaigns. Explanations can

WPP this week completed the sale of 60% of Kantar to Bain Capital Private Equity. WPP announced the sale of 60% of Kantar in July, this year. The transaction was completed last Thursday. According to WPP, approximately $1.9bn will be used to reduce WPP’s debt, and $1.2bn

Criteo this week announced the launch of Direct Bidder for App, a new product for publishers to monetize inventory in-app, that uses header bidding. According to Criteo, Direct Bidder for App is lightweight, with a flexible integration that helps publishers maximize app revenue. Direct Bidder for App doesn’t have

Automattic this month launched version 8 of Jetpack. The new version includes a new star rating block and a Pinterest block. Jetpack is a WordPress plugin that enables publishers to use features on their blogs. With the Pinterest block, publishers are able to embed Pinterest content like boards, profiles, and