Data

Adjust extends its Ad Revenue reporting to MAX

Adjust last week extended its Ad Revenue reporting to MAX, the monetization solution from mobile marketing platform AppLovin, the mobile measurement company announced. Marketers working with MAX can now measure revenue generated from users who engage with in-app advertising.

Retail

Amazon rolls out a new history feature for Sponsored Products and Sponsored Brands campaigns

Amazon last week rolled out a new history feature for Sponsored Products and Sponsored Brands, providing a summary of all changes made to campaign settings in the past 90 days.

Search

Botify starts participating in Bing’s new content submission API pilot

Botify this month announced that is participating in Bing’s new content submission API pilot. According to Botify, FastIndex has a new API integration with Bing that notifies the search engine of the content in real time, and lets webmasters surpass the 10,000 URL limit set through the Bing API.

Social

Twitter rolls out a new takeover ad in the Explore tab

Twitter this month rolled out Promoted Trend Spotlight, a new takeover ad product, now available in the United States, the United Kingdom, Japan, Australia, Brazil, Canada, France, Germany, India, Indonesia, Mexico, Saudi Arabia, South Korea, Spain, and Thailand.

Video

RTL AdConnect partners with TVSquared to offer TV attribution in Europe

RTL AdConnect this month partnered with TVSquared to offer TV attribution in Europe. TVSquared says this marks the first time a media owner has launched a European TV attribution initiative for advertisers.

Data

DoubleVerify launches Authentic Performance measuring exposure and engagement

DoubleVerify this month launched Authentic Performance, a new product that provides predictive data expected to drive campaign performance.

Video

Parallel tracking for Video campaigns to become mandatory in Google Ads

Google this month announced that parallel tracking will become mandatory for video campaigns in Google Ads. According to Google, the last day to run video campaigns without parallel tracking will be March 31st, 2020.

Video

Xandr launches Pause Ads

Xandr this month launched Pause Ads across traditional and connected TV channels. Pause Ads appear when users hit the pause button.

Data

Google Chrome to kill third-party cookies within 2 years

Google today announced that it has a plan to make third-party cookies obsolete on Chrome. Google is creating a Privacy Sandbox to make third-party cookies obsolete within 2 years.

Audio

Spotify rolls out Podcast Ads

Spotify this month roll out Podcast Ads, using a Streaming Ad Insertion (SAI) together with Spotify planning, reporting, and measurement capabilities.

Video

RhythmOne launches a Partner Hub for publishers

RhythmOne last week announced the launch of a new set of self-serve tools for publishers to activate programmatic deals across connected TV (CTV), video and banner inventory. The tools are part of a new Partner Hub for publishers, launched to support the RhythmOne supply-side platform (SSP).

Audio

Triton integrates its audio marketplace in Rubicon exchange

Triton this month integrated its marketplace into Rubicon Project’s exchange. All publishers using Triton’s SSP have now their inventory sold via Rubicon Project exchange.

Data

LiveRamp launches a Consent Management Platform

Liveramp last month launched a CMP (Consent Management Platform). Liveramp’s CMP is called Privacy Manager, a preference and consent management platform (CMP) that enables marketers and publishers to interact with consumers, and manage their data.

Data

PubMatic launches an Identity Hub integrating over 10 partner IDs

PubMatic last week launched an Identity Hub. According to PubMatic, the Identity Hub is an enterprise, ID-agnostic identity management solution, that extends Prebid’s open-source User ID module, making it easier for publishers to monetize programmatically.

Video

Roku creates a badge to certify devices working with a Roku TV model

Roku this month introduced a new certification program that attributes a badge - Roku TV Ready - to partners that want to test and certify their devices.

Video

Hulu opens the ad inventory to Basis DSP

Hulu this month certified Basis, Centro’s DSP, to buy in Hulu’s private marketplace (PMP). Hulu's certification enables Basis customers to activate campaigns in Hulu, and to leverage Hulu's data-driven audience segments based on user demographics, interests, behaviors, and location.

Video

Tremor acquires Unruly, the News Corp’s outstream video marketplace

Tremor this week announced an agreement to acquire Unruly, the News Corp’s programmatic outstream video marketplace.

Social

Instagram’s US user growth continues to drop due to the lack of older age groups

eMarketer last week reported that Instagram’s US user growth rate will have dropped to single digits for the first time to 6.7%, last year, down from 10.1% in 2018.

Retail

Walmart launches an ad platform

Walmart last week launched a new ad platform. Walmart Media Group (WMG) has now a self-serve portal where advertisers can deliver full native ad campaigns on walmart.com and generate reports.

Social

Facebook introduces Workplace in Portal

Facebook last month introduced Workplace in Portal. Portal is Facebook’s smart video product, streaming devices with a camera and a microphone.

Search

Google launches a new Publisher Center

Google last month launched a new Publisher Center. Google merged Google News Producer, and Google News Publisher Center into Publisher Center.

Video

VIZIO launches VIZIO Ads

VIZIO last month launched VIZIO Ads, enabling advertisers to buy TV ad inventory across the VIZIO SmartCastTM platform, including OTT apps, and throughout VIZIO’s WatchFree service.

Retail

Amazon launches Sponsored Ads and Stores in the United Arab Emirates

Amazon yesterday launched Sponsored Ads, Sponsored Brands and Stores in the United Arab Emirates (UAE) for Amazon.ae sellers and vendors.

Data

Email Marketing: Average open rate was 17.92% in 2019

What was a good open rate for email 2019? Campaign Monitor last month shared email marketing benchmarks by industry for the year 2019. The average open rate in 2019 was 17.92%.

Data

2019: The year Google rethought the audience creation, frequency cap, and measurement

2019 was the year Google had to rethink the audience lists creation, the management of ad frequency and how it measures performance.