Data

Taboola integrates IAS pre-bid and post-bid solutions

Taboola last month announced the integration of Integral Ad Science (IAS). IAS is now scanning Taboola’s publishers’ URLs globally, scoring each page on brand safety segments.

Data

AcuityAds integrates Tapad to increase DSP cross-device capabilities

AcuityAds last month partnered with Tapad to enhance their existing cross-device solution, especially on its cross-channel Connected TV offering.

Data

RTB House integrates Segment to gain insights about in-app campaigns

RTB House last month announced the integration of the CDP (Customer Data Platform) Segment. RTB House says the integration of Segment helps RTB House to gain further insights about in-app marketing campaigns.

Search

Google launches a new version of the Removals report in Search Console

Google last week launched a new version of the Removals report in Search Console. The Removals report in Search Console enables webmasters to block pages or images from appearing in Google Search results, to tell Google that the results in search are outdated.

Data

Dentsu acquires Digital Pi, an agency focused on B2B

Dentsu last week announced the acquisition of Digital Pi, an agency focused on B2B, providing marketing automation consulting services on Marketo Engage and integrated technologies.

Display

GumGum rolls out a contextual solution ahead of a cookieless future

GumGum last month rolled out Verity, a content classification and brand safety solution that analyzes web pages and images. Verity’s API integrates with all traditional CMSs and DMPs.

Data

Factual launches 90 audiences designed for TV

Factual last month announced it has launched location-based audiences to TV via integrations with leading platforms like The Trade Desk, and Samsung.

Search

Microsoft extends deadline for the migration into Expanded Text Ads

Microsoft last month extended the deadline for the migration from standard ads into Expanded Text Ads (EXTAs). The deadline was December 2019, but Microsoft extended to 31 March 2020. Standard ads will no longer serve after the deadline.

Display

Index Exchange opens a new office in Boston

Index Exchange last month announced that it has opened a new office in Boston. Index Exchange is hiring a product and engineering team. Boston office has the first Index Exchange engineering team outside of Canada.

Search

Google starts showing products from Merchant Center on mobile searches, for free

Google last month introduced products on mobile search, in the U.S. and only in English. The feature is called Surfaces Across Google, and retailers that want their products to show up on Google Search, for free, need to include them on Google Merchant Center.

Video

Tubi to expand in Mexico later this year

Tubi last month announced it is expanding to Mexico later this year, in collaboration with TV Azteca. TV Azteca will offer advertising sales for Tubi in Mexico and promote the service to its massive audience via online and other platforms.

Video

TVSquared releases TV insights for Australia

TVSquared yesterday released the report Performance Insights for Australian TV Advertisers. TVSquared analysed 200,000 spots, using data from the ADvantage attribution platform.

Audio

Amazon Music has now 55 million listeners and is testing audio ads

Spotify and Apple Music has a competitor with millions of users. Amazon last month announced that it has now over 55 million customers globally. According to Amazon, subscriptions to Amazon Music Unlimited grew by more than 50% last year alone.

Video

76% of the video ad views in Europe are non-audience targeted

Freewheel last month published the Video Marketplace Report (VMR) for the Q3 of 2019. The report shows that 24% of the video ads were bought by buyers via an audience, while 76% of the ad views were non-audience targeted.

Data

Knowi analytics platform integrates Nielsen data

Knowi last month joined the Nielsen Connect Partner Network. Knowi says it will enhance their data connectivity options beyond the customers’ owned datasets, by joining market data from Nielsen into Knowi’s analytics platform.

Data

Webtrekk becomes Mapp after being acquired last year

The German marketing and customer intelligence platform, Webtrekk, this month is being rebranded as Mapp, after being bought in June, 2019. Webtrekk is headquartered in Berlin, with servers in European Union.

Social

ChurnZero integrates LinkedIn’s Data Validation to flag contacts no longer with a company

ChurnZero last month announced that it has integrated LinkedIn’s Data Validation. ChurnZero says that is now leveraging LinkedIn Sales Navigator’s “Data Validation” to improve customer data and automatically is flagging contacts who are no longer with the organization listed in the CRM.

Video

DoubleVerify launches a certification program for Connected TV Fraud Protection

DoubleVerify last month announced a connected TV (“CTV”) Targeting Certification for programmatic platforms, designed to protect advertisers from fraud and invalid traffic (“IVT”) in the CTV space. The first DSPs certified are Amobee, MediaMath, SpotX, The Trade Desk and Xandr.

Video

Revcontent rolls out Video Native Ads

Revcontent last month announced that has rolled out Video Native Ads in the platform. Advertisers can now upload their own video content and transform it in an ad. There is a request to have access to this feature.

Data

The Trade Desk partners with Gojek to provide insights on offline sales in Southeast Asia

Gojek and The Trade Desk last month announced a partnership to provide advertisers with insights into the impact of their online advertising campaigns on offline sales.

Audio

AudioGO integrates AudioEngage

AudioGO, the new self-serve audio ad buying service from AdsWizz, last month announced the integration of AudioEngage. AudioEngage is an Audio Advertising Network of Spanish-language media company Entravision.

Search

Botify launches ActionBoard, a new insights tool for prioritising SEO actions

Botify this month launched ActionBoard, a new insights tool for prioritising SEO actions. The updates for this month also include a new visual identity, with a redesigned logo and website.

Video

Netflix opens a new office in Paris

Netflix this month announced it is opening a new office in Paris. Netflix’s Paris office will have 40 employees. Netflix says that will significantly increase its investment in France with 20 new French productions and partnerships in 2020.

DOOH

DAX exchange to include DOOH and Audio inventory

DAX this month announced that it will enter the DOOH from February, 2020. DAX exchange will have digital out of home available, together with audio, and advertisers will be able to buy it via DSPs, including The Trade Desk, Vistar Media, Mediamath, and Hivestack.

Search

Google integrates CRM conversions from Zapier in Google Ads

Google this week announced the integration of Zapier in Google Ads. Jon Diorio, Director of Product Management at Google Ads, wrote that Google and Zapier collaborated to develop a Google Ads integration. Zapier is a workflow automation tool connecting over 1500 apps.