Retail Amazon launches Product Targeting on Sponsored Brands Amazon last month announced a new targeting on Sponsored Brands, enabling advertisers to target individual products, or categories.
Data Data Studio now supports data from Hotel Campaigns on Google Ads Google this week introduced support in Data Studio for Hotel Campaigns on Google Ads. According to Google, the campaign data automatically appears in the Ads-connected reports, and there is no need to refresh the data source.
DOOH AdQuick raises $6 million to build its programmatic capabilities in OOH AdQuick this week announced the close of a $6million series-A funding round, bringing total funding to $9.4M. AdQuick is an Out of Home (OOH) advertising software company founded in 2016 and headquartered in Los Angeles.
Data Google updates the Combined Audiences in DV360 allowing AND combinations for interest-based audiences Combined Audiences will be more flexible, accepting the AND combination of generic Google audiences with first-party audiences. Until now, generic Google audiences and first-party audiences could only have the combination OR.
Data Wunderman Thompson acquires XumaK WPP this month announced that Wunderman Thompson has acquired XumaK, a marketing technology consultancy company headquartered in Miami, and with offices in Guatemala, and Colombia.
Data Google integrates Nielsen mobile digital ad ratings (mDAR) in DV360 Google this month announced the integration of Nielsen mobile digital ad ratings (mDAR) in DV360. According to Google, advertisers in the United States and Australia will soon be able to use Nielsen mobile app measurement (mobile digital ad ratings, aka mDAR).
Display Euronews signs an exclusive partnership with Outbrain Outbrain this month announced that Euronews has signed an exclusive partnership deal. Euronews will use native ads from Outbrain, via Outbrain’s Smartfeed.
Data Google Maps now used by over 1 billion people every month Google Maps last week turned 15 years old. Google Maps was launched on Feb 8, 2005, and has become the most utilised map in the world.
Display GumGum raises $22M; reaches record revenue in 2019 GumGum yesterday announced it has raised $22M in a Series-D funding round. GumGum, founded in 2008, is a company providing solutions for advertising and media. Last year, GumGum achieved $155M in global revenue.
Data Dentsu Aegis Network acquires Media Storm Dentsu Aegis Network yesterday announced the acquisition of Media Storm, an US agency, headquartered in New York, and specialized in data-driven audience planning and targeting.
Video The Coalition for Better Ads launches new standards for videos chopping off mid-rolls The Coalition for Better Ads last week announced new standards for short-from videos, in desktop, mobile web and in-app environments. The Standard for short-form video does not apply to other environments like feeds or OTT.
Video GroupM names Karin Ross as CEO Germany GroupM last month named Karin Ross as CEO Germany. Karin Ross was the COO for the past three years, and succeeds Jürgen Blomenkamp who last August shared his decision to pursue new challenges.
Social 50% of the retail brands plan to invest at least half of the marketing budget in social ads this year Smartly.io last month shared the conclusions of a research concluding 50 percent of retail advertisers are planning to spend at least half of their annual marketing budget on social media advertising.
Data Forrester Consulting study finds 67% of marketers plan to use attention metrics on mobile Forrester Consulting in December released a study, commissioned by Yieldmo, that investigates how customer attention metrics can improve mobile advertising outcomes.
Display Smaato appoints a new CEO to focus in North America Smaato this month announced a new CEO. Ajitpal Pannu, previously Chief Business Officer before leaving the company in 2017, will is joining now Smaato as CEO.
Search Verizon Media launches a new search engine powered by Bing Verizon Media last month launched OneSearch, a new search engine powered by Bing, that promises to not track, store, or share personal or search data with advertisers.
Video YouTube Ad Revenue reaches 15 billion USD in 2019 For the first time, Google disclosed the financial numbers for YouTube. Last week, Google released the financial results for 2019, where it stated the YouTube ad revenue for the last 3 years.
Audio Spotify expects to reach 8 Billion euros in 2020, same revenue of YouTube 3 years ago Spotify last week gave the guidance for 2020. In the financial statement for the Q4 of 2019, Spotify says it expects to reach a total revenue between €8.08 and €8.48 billion, which is the same as YouTube did 3 years ago.
Audio Spotify buys The Ringer to expand content offering Spotify last week announced the acquisition of The Ringer, a creator of sports, entertainment and pop culture content. The Ringer was founded by Bill Simmons in 2016, and according to Similar Web, the website has over 10 million page views per month, mainly from the US.
Display Supermetrics acquires Da Vinci Tools Supermetrics last month announced that is acquiring Da Vinci Tools, a provider of Google Marketing Platform. Da Vinci Tools CEO, Stephané Hamel, will join Supermetrics as an evangelist.
Video The CW, Tastemade, AccuWeather and Microsoft Advertising join Xandr’s Community video marketplace Xandr, AT&T’s advertising company, last month announced 4 new brands joining Community, Xandr’s video marketplace. The CW, Tastemade, AccuWeather, and Microsoft Advertising are the new companies joining Community.
Data Dentsu acquires 4Cite Marketing Dentsu last month acquired 4Cite Marketing, a people-based identification and data services technology company. 4Cite will join Merkle.
Retail Amazon Advertising net sales grow 41 % year over year in 2019 Amazon last month released the financial results for its fourth quarter, which ended on December 31, 2019. Amazon Advertising is the business with more growth.
Audio IPG Mediabrands subscribes Nielsen’s Podcast Listener Buying Power service Nielsen last month announced that IPG Mediabrands (IPG) is now a subscriber to the Nielsen Podcast Listener Buying Power service, a service that provides access to podcast insights.
Data MAIRDUMONT NETLETIX partners with GeoEdge to prevent malicious advertising MAIRDUMONT NETLETIX last month announced a partnership with GeoEdge. MAIRDUMONT NETLETIX will integrate GeoEdge, offering protection from Auto Redirects, technology to detect and prevent malicious advertising, so that malicious and low-quality advertisements don’t impair usability.
