Display

Google recommends advertisers to evaluate advertising during Coronavirus pandemic

Google today recommended advertisers to evaluate the ads during the Coronavirus pandemic.

Retail

Amazon increases the height of Sponsored Brands ads on mobile

Amazon this month increased the height of Sponsored Brands ads on mobile. Amazon says this change will provide a better experience for shoppers and to help drive engagement.

Data

The Trade Desk expands integration of Samba TV data into Australia

The Trade Desk this month announced the integration of Samba TV, at a global level, starting with Australia. Samba TV is a provider of consumer cross-screen television insights and analytics.

Video

TikTok Video Ads now available via The Trade Desk

The Trade Desk last week announced that it has now TikTok video inventory across Asia-Pacific. TikTok is one of the fastest growth short-form video apps in the world since 2018.

Display

Google to sunset Google Publisher Toolbar by May, this year

Google this month announced that it is sunsetting Google Publisher Toolbar. Google will remove Google Publisher Toolbar from the Chrome Web Store, beginning of May 2020.

Data

Google to remove third-party pixels from YouTube, starting on June 2020

Google this month announced the deadline to remove all third party pixels from YouTube. Starting on June 1, 2020, all YouTube campaigns must have enabled Ads Data Hub linking to be eligible for third-party measurement.

Video

Google to introduce CTAs on bumper and non-skippable YouTube ads

Google this week announced that will introduce CTA (call-to-action overlays) on YouTube bumper and non-skippable ads. Call-to-action overlays enable advertisers to display an interactive element helping to drive clicks.

Display

Google AdSense to remain on second-price auction

Google AdSense will remain on second-price bidding, while Google Ad Manager (Ad Exchange inventory) evolved to a unified first-price auction.

Display

Google updates design of the anchor ads in AdSense

Google last month changed the appearance of anchor ads in AdSense, the program publishers use to monetize their websites with ads.

Display

Google introduces Dark Mode and Notifications in Google Ads mobile app

Google this month introduced Dark More and Notifications in Google Ads mobile app. According to Google, the Dark mode can be activated on the Settings page of the app.

Video

Ad-supported Tubi now accessible in over 30,000 hotel rooms

Tubi this month announced that entered a deal with Enseo, launching its library on Enseo’s in-room entertainment platform accessible in over 30,000 hotel rooms, on over 20 hotel and resort brands. Tubi is a free ad-supported video on demand (AVOD) service.

Data

Google revamps Attribution in Google Ads

Google this month revamped Attribution in Google Ads. Attribution was previously known as Search Attribution, and according to Google, the new overview page helps advertisers to visualize the customers’ paths to conversion.

Video

RhythmOne introduces self-serve support for Preferred Deals

RhythmOne last month introduced self-serve support for Preferred Deals. According to RhythmOne, Preferred Deals enable publishers to offer a specific buyer the option to bid on inventory on a first right of refusal basis.

Display

App-ads.txt adoption grows 5,550% in 2019

Pixalate this week released the 2019 App-ads.txt and Ads.txt Trends Report. According to the report, last year, the implementation of App-ads.txt grew 5,550% last year, after DSPs like DV360 and Centrostarted to enforce App-ads.txt.

Display

Facebook shuts down the web and in-stream placements from Audience Network

Facebook this month announced that is shutting down the in-stream video and mobile web placements until Apr 10. Facebook says that starting Apr 11, there’ll no longer be advertiser demand for these placements from Facebook. Here the exact deadlines for the shutdown.

Display

Taboola Newsroom now using AI helping publishers to increase subscriptions

Taboola this month introduced a new feature in Taboola Newsroom that enables publishers to have Artificial Intelligence helping to understand the articles that turn normal readers into paying subscribers.

Audio

found.ee launches an Ad Builder with audio playable banner ads

found.ee last week announced the launch of a new HTML5 Ad Builder, that enables advertisers to create display banners with an embeddable streaming widget (via Apple Music, Spotify, SoundCloud, YouTube, Show.co or any other platform that offers embed codes).

DOOH

Vibenomics launches an Audio Out-of-Home Marketplace on convenience stores

Vibenomics this month launched a Convenience Store Audio Out-of-Home Advertising Marketplace. In the Audio Out-of-Home Advertising Marketplace, advertisers can buy audio ads on Out-of-Home that run in 4000 convenience retail locations in the USA, across 48 states.

Display

Google introduces limits on Ad Manager line items, starting in May 1st

Google this month created a page with the limits of Google Ad Manager, and it stated that the limits will apply from May 1st. The introduced limits remove control from publishers, as they will not be able to customize the auction as they want.

Display

Google updates Publisher Policies to forbid political misrepresentative content

Google this month announced it is updating Google Publisher Policy for Misrepresentative content, a clarification “to not allow content that makes claims that are demonstrably false and could significantly undermine participation or trust in an electoral or democratic process.”

Display

Google introduces frequency across Programmatic Guaranteed Deals and RTB in DV360

Google this month announced that DV360 is now limiting the frequency across Programmatic Guaranteed Deals and RTB (Open Auction and PMPs). Google also introduced a dashboard showing budget savings reinvested and impressions passed due to frequency for each Programmatic Guaranteed deal.

Retail

Amazon DSP starts suggesting bids to advertisers

Amazon last month replaced win rate with new suggested bids, which provide insights into the auction landscape based on historical winning bids.

Retail

Amazon: Search term reports become available for Sponsored Brands

Search term reports are now available for Sponsored Brands, Amazon last month announced. Search term reports give visibility into the search terms that are entered by shoppers searching on Amazon and resulted in at least one click.

Display

MGID now only bills viewable impressions to advertisers

MGID this week announced that is now billing 100% viewable native ad impressions.

Retail

Amazon launches Product Targeting on Sponsored Brands

Amazon last month announced a new targeting on Sponsored Brands, enabling advertisers to target individual products, or categories.