Display Revcontent releases Zip Code and DMA Targeting for advertisers With Zip Code Targeting, advertisers now have the opportunity to connect users in hyper-local markets.
Display Cookieless ad impressions are one-third cheaper, BidSwitch finds BidSwitch this month released a study with Programmatic Insights for 2019. Ad impressions not matching through cookies had eCPMs that were a third of those that use cookie syncing, BidSwitch found.
Display Adform changes CEO Troels Philip Jensen replaces Gustav Mellentin. According to Adform, Gustav Mellentin will stay in Adform in an active role focused on continuing to shape the company’s strategic work.
Display WPP’s executive committee and board to take a 20% reduction in salaries for 3 months WPP last week announced that amid the COVID-19 pandemic, the executive committee and board committed to take a 20% reduction in their salaries or fees for an initial period of three months.
Display DV360 to count OMID ad impressions when 1 pixel of the creative is on screen Google this week announced that is changing how it does impression counting in OMID enabled mobile app environments, in DV360.
Display Google introduces a new user role for clients of agencies in DV360 Google this week announced that is introducing a new user role for clients of agencies in DV360. The new user role will enable agencies and partners to give their clients access to Display & Video 360 without exposing linked partners or advertisers, billable cost, revenue models, or platform fees.
Display The Trade Desk certifications now for free until end of 2020 The Trade Desk yesterday announced a revamp of the The Trade Desk Edge Academy, a certification and learning platform. The Trade Desk is making The Trade Desk Edge Academy available free of charge for the first time until the end of 2020, and open for everyone.
Retail Amazon restricts ads on keywords related with face masks and hand sanitizers Amazon last month announced, that in response to COVID-19 pandemic, it is restricting advertising on keywords related to protective equipment, including face masks, hand sanitizers, surgical gloves, and other related keywords.
Retail Advertisers ask Amazon if they should pause their campaigns when out of stock Amazon this week revealed that advertisers are concerned if they should paused sponsored ads campaigns, if items go out of stock. This concern is surging because of a shortage of products amid the COVID-19 pandemic.
Retail Amazon releases product targeting in Sponsored Display Amazon last week released new Sponsored Display product targeting for US sellers. Advertisers can now promote product discovery with ads that reach shoppers who are actively browsing similar or complementary products and categories on Amazon.
Data Google updates Display & Video 360 connector in Data Studio Google this week updated the Display & Video 360 connector in Data Studio.
Audio New record: Almost 100,000 podcasts were created last month 96,537 new podcasts were created last month, a montly record on podcast creation. Those are stats from My Podcast Reviews, first reported by Podnews.
Data ASOdesk raises $1M of funding from Embria ASOdesk last month announced it has raised $1M round of funding from Embria. ASOdesk helps developers to make their mobile apps more discoverable in iOS and Android app stores.
Search Google increases Report Editor capacity from 10 to 200 accounts Google this month announced it has increased the capacity of the Report Editor, from 10 accounts to 200 accounts.
Display Adzooma opens up free access and suspend billings during coronavirus outbreak Adzooma this week announced it is providing free access to their platform until June 2020. Adzooma platform manages, optimises and reports on over $500 million a year in ad spend across Google, Facebook and Microsoft.
Search Google gives $340 million in Google Ads credits to all SMBs Google this week announced that is giving $340 million in Google Ads credits. The credits are available to all SMBs with active accounts over the past year.
Display News websites with an increase number of unique visitors because of COVID-19 Taboola this week is seeing an increase in readership on Business news – 69% increase – Local News – 53% increase – Government & Politics – 49% increase – General News – 12% increase. According to Taboola, this is related to the growing number of COVID-19 cases in the USA.
Audio Google launches Google Podcasts in iOS Google this week launched Google Podcasts on iOS. Google says that regardless of the platform users are using, the listening progress will sync across devices. Google this week also announced that users can now subscribe to podcasts on the web.
Data PubMatic launches Audience Encore offering a way for audience monetization via deals PubMatic this month announced the launch of Audience Encore, a way for publishers to monetize audience data. Audience Encore enables publishers to activate both data and inventory on programmatic, via deal IDs.
Audio AdsWizz launches automated host-read audio ads on AudioMatic AdsWizz this week launched audio host-read campaigns in AudioMatic, the AdsWizz Audio DSP. According to AdsWizz, the automated host-read ads enables marketers to maintain authenticity and connection while creating scale.
Data Apple starts blocking all third-party cookies in Safari The new versions of Safari in iOS and iPadOS 13.4 and Safari 13.1 on macOS, will block all third-party cookies by default, Apple’s WebKit team this week announced.
Display Contextual ads obtain 2 times better ad recall, GumGum study finds A study conducted by GumGum, in partnership with SPARK Neuro, saw that ads with the most contextual relevance elicited 43% more neural engagement and 2.2 times better ad recall.
Display Google rolls out new asset reporting updates for App campaigns in Google Ads Google this month rolled out new asset reporting updates for App campaigns in Google Ads. Belinda Langner, Senior Product Manager at Google, wrote the new reporting updates to provide detailed and actionable insights.
Social Pinterest launches a Verified Merchant Program Pinterest today announced a new Verified Merchant Program. According to Pinterest, Verified Merchants have a blue checkmark on their profiles, and become eligible for increased distribution within high-intent shopping experiences and metrics like conversion reporting.
Display Google Ads launches an appeal feature for disapproved ads Google this month announced the launch of a new feature enabling advertisers to appeal policy decisions in Google Ads.
