PPC Land (Page 207)

Sign in Subscribe

Google Shopping tab

Google opens the search results on the Google Shopping tab for free listings

Google today announced that is introducing free listings on the search results on the Google Shopping tab. Free listings will appear in the U.S. before the end of April.

Apple expands App Store into new 20 countries; now available in 175 countries

Apple today announced that is expanding App Store, Apple Arcade, Apple Music, Apple Podcasts, and iCloud into new 20 countries.

adsquare integrates ALC data

adsquare integrates ALC data in the Audience Management Platform (AMP)

adsquare today announced a new partnership agreement with ALC. ALC segments will be available in adsquare’s Audience Management Platform (AMP), ready to be used on planning and programmatic media buying in the US.

TrafficGuard launches a free protection against click ad fraud

TrafficGuard today announced the launch of a free pay-per-click (PPC) protection. The free plan is free up to $2,500 spend in Google Ads.

Searchmetrics appoints Ken Ogenbratt as new CFO

Searchmetrics this week appointed Ken Ogenbratt as new CFO. Ken Ogenbratt has promoted from his role as VP Finance, and he replaces the outgoing CFO Dirk Wolf, who left in March 2020.

Tubi rolls out Tubi Kids on Android

Tubi this week rolled out Tubi Kids on Android. Tubi Kids features a library of children’s content with over 1,200 movies and television shows or over 5,000 hours of content.

MNI Targeted Media launches CannabX, an ad exchange for the cannabis industry

MNI Targeted Media this week launched CannabX, a cannabis-specific programmatic ad exchange within their programmatic offering, MNIx.

YouTube Video Builder

Google releases YouTube Video Builder in a free beta

Google today announced that is releasing YouTube Video Builder in a free beta. YouTube Video Builder enables advertisers to animate static assets—images, text and logos—with music from Google’s library. Request access to the free beta here.

Podcast Report 2023

Triton Digital launches a report with the top podcasts in the United States

Triton Digital yesterday expanded the podcast reporting with the United States of America. The Podcast Report provides a ranking of the Top Podcasts as well as the Top Networks in the U.S., as measured by Podcast Metrics.

MGID launches a new brand safety solution to exclude COVID-19 pages

MGID this month launched a new context filter that ensures exclude all placements and content pages that mention COVID-19. MGID says the brand safety solution eliminates reputation risks of advertising next to content on the pandemic.

Google reassures publishers it will continue to pay on time

Google reassures publishers it will continue to pay on time

Google this month contacted all publishers to reassure it will continue to pay on time, according to the terms and conditions.

62% of the coronavirus content is still safe for advertising

62% of the web inventory related with coronavirus is brand safe for advertisers

GumGum last week released data based on Verity, the GumGum’s machine learning-based content analysis and brand safety engine. The analysis concluded that 62% of the coronavirus content is still safe for advertising.

Bing search result pages

Bing releases specs over snippets in the search results

Bing this month released specs that enable publishers to have control over the snippets that are shown on Bing search result pages.

search ad spending was flat in Q1

US spending on search advertising to decline over 20% this quarter, eMarketer forecasts

eMarketer today forecasted a decline between 8.7% and 14.8% in search advertising spending, in H1 2020.

Rubicon Project and Telaria new name

Rubicon Project and Telaria to have a new name in the coming months

Rubicon Project this month completed the merger with Telaria. According to Rubicon project, the combined company will launch with a new name in the coming months.

Coronavirus News

Coronavirus pandemic causes historic low CPMs, back to 2016

Ezoic, a platform that connects websites with ads like Google Ad Manager, revealed this month it’s seeing the lowest ad rates they had since 2016. Advertisers are pausing campaigns, which leads to less bid pressure on the ad auctions.

Disney+ surpasses 50 million paid subscribers

Disney+ this week announced that the paid subscriber count has surpassed the 50 million milestone. Disney+ was launched first in the US, five months ago, on November 12.

eCPMs in some categories going up during coronavirus pandemic

Smart sees eCPMs in some categories going up during coronavirus pandemic

Smart this week revealed that is seeing an increase of eCPM in some categories, since the confinement announcement. Smart Analytics Team did an analysis in Spain, France, and Italy.

Neustar and iSpot.tv

Neustar and iSpot.tv partner to unify digital and tv attribution

iSpot.tv and Neustar this week announced a partnership, where iSpot’s TV ad measurement data becomes available within Neustar’s Identity Management (IDMP), Multi-Touch Attribution (MTA), and Unified Marketing Analytics platforms.

Partner Specific Payout Structures

Tune launches Partner Specific Payout Structures

Tune this week announced the introduction of Partner Specific Payout Structures, a new feature that enable advertisers and networks to set payout rules and criteria that are specific to each partner.