Audio Apple expands podcasts into 20 new countries Apple today announced that is expanding the podcasts into 20 additional territories throughout Africa, Asia-Pacific, Europe, Latin America, the Middle East, and Oceania.
Display AdMob recommends publishers to update their SDKs, confronted with UIWebView’s death Google today, via AdMob, sent an email to the app publishers saying that all the GMA SDK versions including and after 7.55.0 released on Feb 4th, 2020, default to WKWebview and have removed UIWebView entirely.
Display Digital ad spend to decrease 10 to 20% in Ireland this year, industry members predict IAB Ireland said last month that, recognising the impact of COVID-19, advertisers/agency members predict a 10-20% decrease in digital ad spend in 2020, while also predicting that digital adspend will rebound in Q3/Q4 in 2020.
Search Microsoft Advertising forbids ads for government services offered by a third party Microsoft Advertising last month announced that is forbidding, starting in 6th of May, ads for government products or services that are being offered by a third party.
Data TapClicks acquires AdStage TapClicks last month acquired AdStage. TapClicks says it will integrate AdStage into their family of brands which includes Raven Tools, iSpionage, Megalytic, and StatX. TapClicks will integrate the entire AdStage team into the company, including AdStage’s co-founders.
Data NetWise launches 3 new audiences related with Coronavirus NetWise last month announced the launch of 3 new targetable audiences related with the coronavirus pandemic.
Search Yelp launches a new user interface for business owners Yelp today launched a new user interface for business owners. Yelp says the release gives more transparency and insight into their Yelp Business Page, and it is the first step in the company’s plans to overhaul the business owner experience.
Search Google Ads introduces an optional website link in the Call Ads Google last month introduced an optional website link in Call Ads. Advertisers can now can now include an optional “Visit website” link within the Call Ads.
Social CallTrackingMetrics integrates Facebook Messenger CallTrackingMetrics last month integrated Facebook Messenger. This means that the CallTrackingMetrics Chat can now be connected with Facebook Messenger, so teams can respond to messages from prospects and customers in real-time via Facebook, without leaving CallTrackingMetrics.
Display Coronavirus pandemic and low CPMs related to a surge in malicious ad activity Clean.io this year saw a surge in malicious ad activity related with the COVID-19 pandemic. Matt Gillis, CEO of clean.io, wrote the lower CPMs and an increase in traffic have created the perfect storm for bad actors to disrupt end-user experiences and impair publisher monetization.
Retail Criteo’s revenue drops 10% year over year in the first quarter of 2020 Criteo this week announced the financial results for the first quarter ended on March 31. Criteo’s revenue decreased 10% year-over-year. Criteo’s revenue for the first quarter of 2020 was $503 million. Criteo’s revenue for the Q1 2019 was $558 million.
Data DeepCrawl lanches a testing tool for SEO DeepCrawl this week launched a testing tool for SEO. The Automator tool enables developers to test their code for SEO impact before pushing to production.
Video Pixalate earns MRC accreditation for multiple Connected TV/OTT, SSAI measurement metrics Pixalate this week announced it has earned accreditations for multiple metrics from the Media Rating Council (MRC) across over-the-top (OTT)/Connected TV (CTV) environments, including server-side-ad-insertion (SSAI) measurement metrics.
Data Google brings GA audiences, acquisition, and behavior data into Data Studio Google this week added Google Analytics audiences, acquisition, and behavior data into the reports in Data Studio.
Data Google integrates Google Maps in Data Studio Google this week added Google Maps into the reports in Data Studio. Google says Google Maps in Data Studio are highly customizable and integrate with any data source that contains valid geo fields. Until now, Data Studio only had static geo maps.
Video Google drops deadline to force parallel tracking on video campaigns Google last month dropped the deadline to force parallel tracking on video campaigns. The previous deadline was June 15, 2020. Before was March 31, 2020.
Search Google expands identity verification to all advertisers Google last month announced the expansion of identity verification to all advertisers. Identity verification was until now only for political advertisers. Identity verification was introduced in 2018.
Data Centro expands the certification programs with free virtual summits for clients Centro last month announced the expansion of the certification programs with free virtual summits for clients and partners.
Search Google blocks 2.7B bad ads in 2019 Google this week said it has blocked and removed 2.7 billion bad ads in 2019.
Data Peer39 integrates NewsGuard’s database enabling advertisers to avoid fake news Peer39 this month announced the integration of NewsGuard’s database of trust ratings for thousands of news and information websites.
Search Google adopts the SpecialAnnouncement markup for announcements on search results Google this month adopted the SpecialAnnouncement markup, a way that websites can use to highlight COVID-19 announcements on search results.
Retail Amazon introduces ad creative editing on Sponsored Brands Amazon this month announced that advertisers doing Sponsored Brands campaigns will now be able to edit the ad creative.
Retail Amazon DSP integrates DoubleVerify, Integral Ad Science, and Oracle Data Cloud Amazon this month announced the integration of DoubleVerify, Integral Ad Science, and Oracle Data Cloud.
Retail Amazon DSP now showing creative disapprovals on Google and Xandr Amazon this month introduced a new feature that enables advertisers to see if the creatives are disapproved in Google or Xandr (AppNexus) exchanges.
Social Snap daily active users grew 20% YOY last quarter Snap today announced the financial results for the quarter ended last month. Snap’s revenue increased 44% to $462 million in Q1 2020, compared to the prior year. The Daily Active User (DAU) growth accelerated to 20% year-over-year.
