PPC Land (Page 205)

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Google Chrome to block heavy ads by end of August

Chrome will interrupt heavy ads with an error page when the ad reaches the threshold of 4MB of network data, or 15 seconds of CPU usage in any 30 second period, or 60 seconds of total CPU usage.

Pixalate receives the MRC accreditation for sophisticated invalid traffic (SIVT)

Pixalate this week announced it has received the accreditation from the Media Rating Council (MRC) for sophisticated invalid traffic (SIVT) detection and filtration, for display and video advertising.

podcast episodes

Nielsen launches Gracenote Audio On Demand with a dataset of 37 million podcast episodes

Nielsen this week launched Gracenote Audio On Demand, a dataset enabling search and discovery of over 37 million podcast episodes across all audio platforms.

How Brand Lift Studies work on YouTube?

Brand Lift Studies measure the moments along the consumer journey, including brand awareness, ad recall, consideration, favourability, and purchase intent.

Google to introduce Brand Lift Studies on TV screens

Google this week announced the introduction of Brand Lift Studies on TV Screens. Brand lift surveys will be available in the coming weeks for the YouTube app, and in early Q3 for YouTube TV.

Shopify’s revenue grew 47% in the first quarter of 2020

Shopify this week released the first-quarter 2020 financial results. Shopify’s total revenue in the first quarter was $470.0 million, a 47% increase from the comparable quarter in 2019.

Ad-Juster gives a 33% discount to publishers due to coronavirus pandemic

Ad-Juster gives a 33% discount to publishers due to coronavirus pandemic

Ad-Juster this week announced that will give a 33% discount to all customers, on their total monthly fees, for May, June and July 2020. Ad-Juster is a reporting and analytics platform for digital publishers, bought by DoubleVerify in November, last year.

Who are Google’s competitors on Search?

Google’s primary competitor on Search is Bing (Microsoft), the Competition and Markets Authority in the UK concluded last year. Yahoo Search, Ecosia and DuckDuckGo are also competitors, but they rely on Bing to display search results.

Eyeota expands data partnership with YouGov into new 7 markets

France, Indonesia, Malaysia, Thailand, Singapore, Hong Kong and Australia are the new markets where Eyeota is now able to provide YouGov audiences. YouGov/Eyeota audiences were available in Germany, in the United States, and in the United Kingdom, since 2016.

guide to the post third-party cookie era

IAB Europe releases a guide to the post third-party cookie era

IAB Europe today released a Guide to the Post Third-Party Cookie Era. IAB Europe says the guide prepares brands, agencies, publishers and tech intermediaries for the much-anticipated post-third-party cookie advertising ecosystem.

translation feature for Sponsored Brands ads

Amazon introduces a translation feature for Sponsored Brands ads

Amazon this week introduced a translation feature for Sponsored Brands. Advertisers can now display Sponsored Brands ads same as the user’s language.

Amazon Advertising certification

Amazon Advertising launches a learning console with courses and certifications

Amazon this week announced the launch of new courses and certifications for Amazon Advertising, on a learning console for advertisers. The Amazon Advertising certifications are for free.

parallel tracking

Parallel tracking to become mandatory in Microsoft Advertising this year

Microsoft yesterday announced that parallel tracking will be mandatory on all accounts created after May 31. For all existing accounts, parallel tracking will be optional until November 15, 2020.

TVSquared expands partnership with MediaMath to include Europe and Asia

TVSquared expands partnership with MediaMath to include Europe and Asia

TVSquared yesterday said that it extended the partnership with MediaMath to Europe and Asia. With TVSquared technology, advertisers can leverage real-time analytics to measure and optimize the performance of programmatic video ads served via connected TV (CTV).

Ad Balance in AdSense

Google to retire Ad Balance in AdSense

Google today announced that is retiring the ad balance feature from all AdSense accounts on May 20, 2020. The ad balance experiment option, including all completed ad balance experiments, will also be removed.

Google launches an API for DV360

Google last month launched an API for DV360. According to Google, the DV360 API enables developers to automate complex Display & Video 360 workflows, such as creating insertion orders and setting targeting options for individual line items.

Rubicon Project

Rubicon Project’s revenue grows 12% in Q1 2020 but guidance is negative for Q2

Rubicon Project today announced the results for the first quarter ended March 31, 2020. Rubicon Project’s revenue was $36.3 million for Q1 2020, up 12% from Q1 2019.

Google Podcasts Manager

Google launches Podcasts Manager

Google yesterday launched Google Podcasts Manager, a tool where podcasters get insights over their podcasts and audiences across Google products.

AdsWizz launches DCO on audio creatives hosted in AudioMatic and AudioServe

AdsWizz today launched Dynamic Creative Optimization (DCO) for audio on its AudioMatic and AudioServe platforms. According to AdsWizz, the new DCO feature uses the data points available on the AdsWizz platform to deliver audio ad creative variations.

report for Special Announcements in Search Console

Google adds a report for Special Announcements in Search Console

Google yesterday added a report on Search Console for sites that have implemented SpecialAnnouncement structured data. Google adopted the SpecialAnnouncement markup last month, enabling websites to show announcements on search results.

OneView Ad Platform

Roku launches OneView Ad Platform integrating dataxu capabilities

Roku yesterday unveiled OneView Ad Platform, a new platform based on dataxu that leverages TV identity data from Roku, across OTT, desktop and mobile campaigns. Roku says it is reaching an estimated four in five homes in the U.S. with OneView Ad Platform.