PPC Land (Page 204)

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Connected TV usage

Connected TV usage remains above pre-COVID-19 levels, Nielsen finds

Nielsen this week revealed that CTV (Connected TV) usage remains well above pre-COVID-19 levels. According to Nielsen, weekly time spent watching connected TVs in the USA grew along with overall media use, rising by over 1 billion hours as the weeks passed.

WPP partners with SuperAwesome to support brands on how to engage with kids

WPP last week announced a partnership with SuperAwesome. WPP says their clients will have access to the kidtech team at SuperAwesome and its kid-safe engagement platform and insights tools.

Digital ad spend Europe

Digital ad spend to decrease 5.5% in Europe this year

IAB Europe this week released the forecasts for media spend in Europe, and IAB Europe expects a contraction of 5.5% in the digital ad spend for 2020.

The Trade Desk partners with ZALORA to offer ad attribution

The Trade Desk partners with ZALORA to offer ad attribution

ZALORA and The Trade Desk last month announced a partnership, that will enable The Trade Desk to integrate their attribution tracking on ZALORA.

MediaMath reportedly actively looking for a buyer

MediaMath reportedly actively looking for a buyer

MediaMath is exploring strategic options that include a debt restructuring, or a potential sale, Digiday yesterday reported.

Display & Video 360

Google updates Display & Video 360 API v1

Google this week released an updated to the Display & Video 360 API v1. The update includes targeting capabilities, targetable entity management, and a new creative entity field lineItemIds.

Advertising parallel tracking

Google introduces support for Microsoft Advertising parallel tracking in Search Ads 360

Google last week announced the support for Microsoft Advertising parallel tracking within Search Ads 360. Microsoft Advertising parallel tracking will become mandatory on November 15, 2020.

AdsWizz hires Anne Frisbie as SVP of Global Supply

AdsWizz today announced the addition of Anne Frisbie as Senior Vice President (SVP) of Global Supply.

Centro to launch additional reporting features and support for Google Data Studio

Centro last month announced the launch of new reporting features, enabling brands and agencies to have more control of their campaigns across programmatic, direct, search, and social campaigns. Basis also announced that it will be connected with Google Data Studio.

Google to support sellers.json in Google Ad Manager

Google last month announced that it will support sellers.json on May 28. Despite the announcement, Google does not have yet the file sellers.json available on the google.com domain.

Google to change the TrueView name to YouTube in DV360

Google last month announced that is changing the TrueView name to YouTube in DV360. Starting on June 15, advertisers will see the TrueView line items renamed into YouTube & partners line items.

Google updates DV360’s troubleshooter to tell advertisers the causes for impression loss

Google is being updating DV360’s troubleshooter on the last weeks. On the deal troubleshooter, advertisers can see why the deals are not spending, and see the specific reasons and quantifications for why impressions are lost.

Verizon Media joins DPAA

DPAA last month announced that Verizon Media has joined the association. Verizon Media offers a digital media platform that advertisers and media owners plan, buy and scale digital media across screens.

Google rolls out Discovery Ads globally

Google this week announced that since April, Discovery Ads are available to all advertisers globally. Discovery Ads are bought by advertisers on Google Ads. The Discovery Ads appear on YouTube, Discover, and Gmail.

LiveRamp IdentityLink

LiveRamp says 18 SSPs and 35 DSPs are live or committed into IdentityLink

LiveRamp this month presented the financial results for the first quarter of 2020, and the revenue was up 35% compared to the prior year period, reaching $106 million in revenue. LiveRamp continues to forecast growth for 2020.

Rubicon Project

Rubicon Project to move listing from NYSE to Nasdaq

Rubicon Project this month announced it will transfer the listing of its common stock from the New York Stock Exchange to the Nasdaq Global Select Market, effective June 9, 2020.

retail category reporting in Google Ads

Google introduces a retail category reporting in Google Ads

Google this month introduced a retail category reporting in Google Ads. The retail category reporting enables advertisers to see pre-defined product categories across the Search and Shopping campaigns.

Amazon DSP launches Prime Video audiences

Amazon this month announced the launch of audiences based on content streamed on Prime Video.

Serbia digital ad spend

Serbia digital ad spend grows 28% in 2019

IAB Europe this month released the Serbia Digital Ad Spend Report 2019, where it states that the ad spend grew 28% between 2018 and 2019, year over year.

Criteo self-service retail media ad platform

Criteo launches a self-service ad platform for retail ads

Criteo self-service retail media ad platform enables advertisers to buy ads across retailers at scale, and marks a diversification beyond retargeting.

app-ads.txt google ad manager

Publishers now able to manually recrawl the app-ads.txt files in Ad Manager

Google this month introduced a new feature in Ad Manager, enabling publishers to manually recrawl the app-ads.txt files in Ad Manager.

Google Ad Manager

Google introduces pricing rules by creative type in Ad Manager

Google this month introduced pricing rules by creative type in Ad Manager, Google’s SSP. According to Google, publishers are now able to set unified pricing rules that apply to only display or video (instream and outstream) creatives.

Google Chrome to block heavy ads by end of August

Chrome will interrupt heavy ads with an error page when the ad reaches the threshold of 4MB of network data, or 15 seconds of CPU usage in any 30 second period, or 60 seconds of total CPU usage.