Retail Ecommerce sales to jump 18% this year in the USA, eMarketer forecasts eMarketer this month forecasted a jump of 18% this year for the total ecommerce sales in the USA. eMarketer says ecommerce sales will climb 18.0% to reach $709.78 billion this year, representing 14.5% of total US retail sales in 2020.
Data carwow data now available via Liveramp Liveramp this week announced that carwow is now using Liveramp’s Safe Haven, where carwow will deliver a data solution to advertisers in the automotive industry.
Social DW’s documentary shows how Silicon Valley companies are deleting online content Deutsche Welle, the German public international broadcaster, today published on YouTube the documentary The cleaners – social media’s shadow industry.
Search Google starts using the link attributes rel=”sponsored” and rel=”ugc” for ranking Google this month announced that it is starting to use rel=”sponsored” and rel=”ugc” for ranking purposes, along with rel=”nofollow”.
Video Time spent with OTT video content to surpass 62 minutes per day this year eMarketer this month forecasted that the average time spent with subscription OTT video content in the US will surpass 62 minutes per day this year, up 23.0% from 2019.
Video Google to add an OTT line item in DV360 Google this week announced a new line item type in DV360, in addition to the existing 5 line items types. The new line item type “OTT line item” is adapted for buying TV ads across screens, and it will be added this month in DV360.
Video Google creates a TV section in DV360’s Marketplace Google today announced a new TV section in DV360’s Marketplace. In DV360’s Marketplace, advertisers can search publishers and inventory, now also for TV.
Audio Deezer Introduces Podcasts in Israel Deezer this week introduced podcasts to Israel. Podcasts are available in Israel in the podcast tab “Shows.”
DOOH Understanding Programmatic DOOH IAB Australia last week hosted a webinar about Digital Out of Home (DOOH). The webinar is open for non members and it explains the differences between programmatic DOOH and programmatic on other channels, like video and display. The slides are available here.
Retail Amazon launches Sponsored Display product targeting in Canada Amazon this week launched Sponsored Display product targeting in Canada. Amazon merchants in Canada can now use Sponsored Display in Seller Central.
Display Google to roll out Custom Bidding in DV360 Google this month announced the roll out of Custom Bidding in DV360. Custom Bidding enables advertisers to write custom scripts that define how much an impression is worth. The roll out will happen in the following weeks.
Retail TabMo’s DSP starts measuring incremental store visits in real-time TabMo yesterday launched In-Store Impact, a new self-serve product that tracks incremental store visits in real-time. TabMo says the real-time footfall uplift data is tied directly to the advertising activity in TabMo’s demand side platform (DSP) Hawk.
Social Substack introduces private newsletters Substack today announced the introduction of Private Substacks, using a new “invite-only” mode.
Audio Deutsche Telekom to launch a smart speaker for 49.99 euros Deutsche Telekom today announced the launch of a new Smart Speaker, that comes with Deutsche Telekom’s new voice assistant, and also with Amazon’s Alexa, as second voice assistant.
DOOH OOH: DPAA to held the Canada Summit as a live zoom event DPAA today announced that its third annual Canada Summit will be held as a live zoom event on Wednesday, July 15 at 11am ET.
Audio Swoot is now Podhero, an app trying to help podcasters get paid Podhero was launched last week, on 4th of June, and the app has the mission to help podcast creators get paid. Subscribers pay $5.99 per month, and the subscription is divided and shared among the shows they choose to support.
DOOH Hivestack is expanding to the UK, the 4th largest OOH market in the world Hivestack this month hired Lee Cutter as Vice President of Sales and Will Brownsdon as Managing Director, to expand to the UK.
Data Firefox goes full in on the VPN business, price starts at $2.99/month Firefox last fall launched the Firefox Private Network browser extension beta for free, a VPN extension that protects users in public WiFi access points, and hides the Internet Protocol (IP) addresses.
Data What is Amazon Attribution and how to enrol By using Amazon Attribution, merchants can better understand the impact of cross-channel campaigns associated with the business goals.
Audio 70% of Canadians are listening online audio 70% of Canadians are listening online audio; 37% of Canadians age 18 and older are monthly podcast listeners; 18% have listened to online audio in-car; 26% of those in Canada age 18+ own at least one smart speaker.
Social LinkedIn includes Flipboard, Microsoft News and MSN.com in the Audience Network LinkedIn this month announced it is integrating more apps and publishers, including Flipboard, Microsoft News, and MSN.com, to enable advertisers to achieve up to 25% more reach and up to 9x more monthly touch points to LinkedIn members who are more active on the Audience Network.
Video Disney tests Nielsen’s Addressable TV Advertising solution Nielsen last week announced that Disney Media Networks has joined Nielsen’s Addressable TV beta program.
Audio Sonos launches Sonos Radio, an ad-supported streaming radio service Sonos last week launched Sonos Radio, a free and ad-supported streaming radio service, in France, Italy, Germany, The Netherlands, Sweden, and New Zealand.
Social LinkedIn integrates IAS as default pre-bid in Campaign Manager LinkedIn this month announced it has integrated Integral Ad Science as an additional layer of brand protection in Campaign Manager.
Social LinkedIn to launch Retargeting by Video Views & Lead Gen Forms LinkedIn this month announced the launch of Retargeting by Video Views & Lead Gen Forms, a new way advertisers have to engage with LinkedIn users via the LinkedIn Audience Network.
