Display Google: News publishers are getting 80% of the ad revenue via programmatic Google Ad Manager is the adserver normally used by publishers that sell ads programmatically or directly to advertisers.
Data IAB Tech Lab to sunset DigiTrust by July 31 DigiTrust was one of the IDs supported by the PubMatic Identity Hub. Other ids included The Trade Desk Unified ID, ID5, and LiveIntent.
DOOH Vibenomics selects Vistar Media as their ad serving & programmatic software provider Vibenomics today announced a partnership with Vistar Media. Vibenomics selected Vistar as their ad serving & programmatic software provider. Vistar Media is a provider of software for digital out-of-home (DOOH).
Data Apple introduces a compulsory consent manager for all apps with ads Apple’s consent manager in-app enforces the opt-in model for tracking – to allow the use of the IDFA.
Video Microsoft shuts down the streaming gaming platform Mixer Mixer is transitioning the gaming community to Facebook Gaming, in a broader initiative that Xbox and Facebook Gaming are embarking on.
Video Google expands inventory for TrueView for Action campaigns According to Google, Video action campaigns will show on YouTube home feed, watch pages, and Google video partners.
Video Google launches a lightweight SDK to help distributors monetizing the connected TV Google says the Programmatic Access Library (PAL) helps programmers and distributors to monetize connected TV ads at scale while respecting the Ad Manager video publisher policies.
Video Google includes YouTube in Google Ads' attribution reports On attribution reports, advertisers can understand where your conversions are coming from, and have insights on the customer’s path to purchase.
Video Spotify introduces video ads in Spotify Ad Studio Spotify this week introduced video ads in Spotify Ad Studio. According to Spotify, video ads are available in the US, UK, and Canada.
Video Mark Zagorski, COO, leaves Rubicon Project Rubicon Project this week announced that the President and Chief Operating Officer, Mark Zagorski, will leave Rubicon Project at the end of this month. Mark Zagorski resigned to pursue a new opportunity.
Audio SiriusXM buys Simplecast SiriusXM this week announced the acquisition of Simplecast, a podcast management platform, created in 2013, that enables podcasters to publish, manage, and measure their content.
Retail European Commission opens 3 antitrust investigation cases against Apple The European Commission is assessing Apple’s conduct in connection with Apple Pay, and if Apple’s rules for app developers on the distribution of apps via the App Store violate EU competition rules.
Retail WhatsApp introduces digital payments in Brasil Facebook yesterday introduced digital payments in WhatsApp. Users in Brasil can now send money or do a purchase from a local business without leaving their chat.
Video Google creates YouTube BrandConnect to mediate influencer marketing Google today announced that it’s evolving FameBit by YouTube to YouTube Brand Connect, a platform for influencer marketing on YouTube.
Data Demandbase buys Engagio to become the dominant B2B marketing platform Demandbase today announced the acquisition of Engagio, a B2B account-based engagement platform.
Video DoubleVerify detects a 161% increase year-over-year in fraudulent CTV traffic DoubleVerify this month released stats for Ad Fraud in Connected TV (CTV) for the first quarter. Between January and April of 2020, DoubleVerify detected a 161% increase year-over-year in fraudulent CTV traffic.
Audio Deezer introduces Podcasts in Turkey Deezer today announced it has launched podcasts in Turkey. Deezer says users in Turkey can now access their favorite podcasts in the dedicated “Shows” tab in the app.
Retail Criteo hires Sherry Smith to lead the Retail Media commercial team Criteo today announced the appointment of Sherry Smith as Managing Director of Retail Media of the Americas region. Criteo says Sherry Smith will lead and oversee daily operations and strategy for Criteo’s Retail Media commercial team.
Data Index Exchange launches IX Bridge, an Identity Solution for publishers Index Exchange says IX Bridge provides a solution for publishers who can’t easily deploy identity solutions, such as the IX Wrapper Library or Identity Library.
Retail Shopify merchants able to sell their products on Walmart.com, starting today It’s the first time Walmart has partnered with a commerce platform, enabling SMB to sell in their marketplace.
Data Clickagy launches Privacy Clusters, a solution for the end of third-party cookies Clickagy, a 3rd party data provider, today announced the launch of Privacy Clusters, a solution for the coming end of third-party cookies.
Social Snapchat camera can now identify plants, trees, and dog breeds Snap last week integrated new Scan partners into Snapchat app enabling users to identify plant, trees, and dog breeds.
Social Snap to sell movie tickets within Snapchat app Snap this week announced the launch of Atom Mini, where users can watch movie trailers, buy movie tickets and share movie plans with friends within the Snapchat app.
Video FreeWheel: Connected TV is now a mature platform “The results of FreeWheel’s latest Signature Insights report show that CTV is now a mature platform,” said David Dworin, Vice President, Advisory Services, FreeWheel.
Search Winston Churchill’s picture disappears from Google’s Knowledge Panels Yesterday users started to notice the image of Winston Churchill was not showing up in Google’s knowledge graph. The knowledge graph appear when users search for British prime ministers.
