Audio Deezer launches a podcast analytics app for podcasters Podcasters can see the number of streams, unique listeners, fans and shares of their podcasts.
Display Revcontent launches Browser Targeting The native ad network Revcontent today launched Browser Targeting, a new targeting enabling advertisers to target specific browsers. Revcontent says Browser Targeting was a highly requested advertiser targeting option. “We’re excited for Browser Targeting to expand their ability to customize and scale spend across Revcontent. Browser Targeting is highly
Video OTT app Peacock reaches nearly 3 million installs in the first month Peacock’s free version is completely ad-supported.
Data GDPR - TCF v2.0 - may kill AdSense in Europe on November 13 Google this year announced the integration of their ad programs (AdMob, AdSense, Ad Manager) with TCF v2.0. TCF v2.0 is the second version of IAB Europe’s Transparency and Consent Framework, a framework from the industry to comply with GDPR.
Retail Walmart Media Group launches Performance Dashboards for Display and Sponsored Products campaigns Advertisers can measure how their campaigns are performing in Walmart stores and on Walmart’s digital properties.
Social Pinterest tops 400 million MAUs, but ARPU dropped Pinterest last month announced it has reached 416 million monthly active users.
Video Astound Commerce launches VTail, a video-etailing solution for ecommerce Video-etailing is a live video shopping solution that brings the in-store experience to customers via mobile video.
Video 45% marketer’s struggle to maintain scale in third-party-cookie-restricted environments 55% of brand decision makers think consumer privacy restricts programmatic buying addressability.
Retail Coronavirus started a consumer behavior transformation, Nielsen finds Coronavirus (COVID-19) has changed the consumer behavior accross countries.
Display Confiant sees a higher rate of malicious ads in Europe for the latest quarter Prebid was the technology more affected with malicious ads.
Display Centro to require sellers.json and SupplyChain Object Centro will block ad intermediaries that do not comply with sellers.json.
Audio 38% podcast listeners in the US listen podcasts to improve their mood, Deezer study reveals 67% of men stream more romantic content, compared to 41% of women.
DOOH DPAA Sets DOOH Programmatic Training Courses for North America and EMEA DPAA this month is holding live-via-Zoom training courses on programmatic Digital Out of Home (DOOH) for North America.
Audio Google launches a beta for audio ads in Ad Manager Publishers can now traffic in-stream audio ads in Ad Manager.
Data Google integrates IAB Europe’s TCF v2.0 this week and gives a 90-day grace period to publishers Publishers not asking consent should not call Google’s ad tag.
Data TCF v2.0: The 90-day grace period Google is giving publishers Google decided to offer their Consent Manager Platform only to selected publishers, making the decision to not support small publishers with the full compliance. The CMP Funding Choices is invitation only.
Data Google launches Server to Server Tagging in Tag Manager Server to Server provides faster page load times and privacy to users.
Display Google drops Western Union as form of payment in AdSense Payments via Western Union will stop in early 2021.
Data Google launches Trust Token API, part of Privacy Sandbox, to identify bots and real users The Trust Token API is part of the Privacy Sandbox, an initiative led by Google to replace all cookies for APIs, ensuring privacy for the end users.
Search Google introduces recommendations on Google Ads’ manager account level According to Google, recommendations and optimization score are available in manager accounts for up to 1000 accounts.
Video Rubicon Project changes name to Magnite Rubicon Project this week was rebranded to Magnite. Rubicon Project says Magnite is “the world’s largest independent sell-side platform for every channel and format.” Last year, Rubicon Project and Telaria announced a merge to capture growth in Connected TV. The name change was expected for both companies, now merged.
Search Google’s ad revenues to drop in the US affected by the travel industry collapse, eMarketer forecasts eMarketer last week forecasted Google ad revenues will drop 5.3% to $39.58 billion in the US, for the current year.
Display Amazon not charging a supply fee on APS when inventory is bought via Amazon DSP Amazon advertiser customers to secure 10% lower clearing prices.
Display Amazon releases the Amazon DSP reporting API in an open beta On Amazon Advertising API, advertisers can filter results by advertiser IDs and specify a list of metrics from over 400 available.
Data MRC updates the Invalid Traffic (IVT) Detection and Filtration Standards The Media Rating Council (MRC) this month issued an update to its Invalid Traffic (IVT) Detection and Filtration Standards. MRC says the additions and revisions in these updated Standards are intended to modernize the Invalid Traffic Detection and Filtration Guidelines Addendum, originally issued by MRC in October 2015, to more
