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Connected TV screen displaying streaming content in modern living room environment
Video

Industry expert warns advertisers against treating CTV like display campaigns

Programmatic director identifies four critical mistakes marketers make when activating connected TV campaigns, from open-market targeting to web-based measurement approaches.
Nov 5, 2025 10 min read
Display

Google emphasizes consequences for false verification information

Google clarifies its Circumventing Systems policy on November 4, 2025, reinforcing that submitting false information during advertiser verification results in account suspension.
Nov 5, 2025 12 min read
Google AI Overviews reduce organic CTR 65% without citation, 49% with citation per Seer study
AI

Google AI Overviews reduce organic CTR 61%, paid traffic 68%

Organic click-through rates for informational queries featuring Google AI Overviews dropped 61% since mid-2024, according to new research from Seer Interactive.
Nov 5, 2025 10 min read
Semrush AI share of voice chart showing growth from 13% to 32% across ChatGPT and LLM platforms in 2025
AI

Semrush triples AI visibility in one month with systematic optimization

Semrush nearly tripled its share of voice for AI visibility topics from 13% to 32% in one month after large language models failed to mention the company despite its Enterprise AIO launch.
Nov 5, 2025 9 min read
Amazon demands Perplexity stop AI shopping in Comet browser dispute
AI

Amazon demands Perplexity stop AI shopping in Comet browser dispute

Amazon sent Perplexity a legal letter demanding the AI startup prevent Comet browser users from shopping on its platform. Perplexity calls it bullying.
Nov 4, 2025 7 min read
Prime Video integrated into AGF Germany measurement system via Nielsen
Video

Prime Video integrated into AGF Germany measurement system via Nielsen

AGF Videoforschung and Amazon integrate Prime Video into standardized measurement framework using server-to-server technology starting November 2025.
Nov 4, 2025 6 min read
Platform Control
Data

Germany certifies Platform Control as dispute resolution body for Google platforms

Bundesnetzagentur certified Platform Control on November 4, 2025, establishing free legal review of content moderation decisions for YouTube and Google Maps users.
Nov 4, 2025 7 min read
The Vulcan TALOS gym equipment shown in YouTuber's controversial review video that sparked lawsuit.Retry
Video

Fitness equipment maker files defamation suit against YouTuber

North Carolina manufacturer Vulcan Strength Training Systems sued fitness YouTuber Adrian Gluck on October 31, 2025, after he posted a video calling their $4,000 product "a pile of shit."
Nov 4, 2025 13 min read
Facebook group privacy conversion interface showing old content protection and public visibility options
Social

Facebook allows private groups to convert to public with member protections

Facebook enables private group conversion to public starting November 3, 2025, with safeguards protecting member privacy and historical content visibility.
Nov 3, 2025 12 min read
Drew Cashmore, Managing Director, Adaptive Retail Group
AI

Moloco executive details practical AI applications in retail media monetization

Machine learning infrastructure enables retailers to increase ad load and efficiency without degrading shopper experience through real-time personalization technology.
Nov 3, 2025 9 min read
AdCP
AI

Industry expert questions AdCP media buying protocol for ad automation

Ari Paparo analyzes Ad Context Protocol limitations for programmatic transactions while highlighting creative automation potential in November 2025 analysis.
Nov 3, 2025 9 min read
ExchangeWire podcast discussing Ad Context Protocol transparency concerns in advertising AI
AI

Ad tech industry debates agentic AI protocol amid transparency concerns

Ad Context Protocol launch on October 15 sparks debate about whether advertising needs another standard before addressing transparency in AI automation.
Nov 3, 2025 11 min read
Reddit hits 116M users as Google search traffic remains flat
Social

Reddit hits 116M users as Google search traffic remains flat

Reddit reported $585 million revenue and 116 million daily users in Q3 2025, with CEO noting external search traffic stayed flat while organic growth and marketing drove expansion.
Nov 3, 2025 8 min read
YouTube Create
Video

YouTube launches Edit with AI for automated Shorts creation

YouTube introduces Edit with AI in Shorts and YouTube Create app, transforming raw footage into polished videos with automated editing, music, and voiceover in 15 markets.
Nov 3, 2025 11 min read
AI tools reach 0.72% while search hits 10.29% in September 2025, showing parallel growth patterns.
AI

AI tools stabilize at 1.3% while traditional search hits yearly peak

New Q3 2025 data shows AI platforms and search engines both reached September highs, suggesting parallel growth rather than direct competition.
Nov 3, 2025 10 min read
Reports of ChatGPT financial advice ban prove unfounded
AI

Reports of ChatGPT financial advice ban prove unfounded

Social media reports claiming ChatGPT would no longer provide financial or legal advice stemmed from a single source misinterpreting existing usage policy language from OpenAI.
Nov 3, 2025 11 min read
Meta enhances AI optimization for app and gaming campaigns
Social

Meta enhances AI optimization for app and gaming campaigns

Meta announced improved value optimization for app advertisers on November 3, 2025, delivering 29% higher ROAS and enhanced MMP alignment for iOS and Android campaigns.
Nov 3, 2025 9 min read
QuickFrame AI
AI

MNTN launches QuickFrame AI to create studio-quality ads in 12 minutes

MNTN announced QuickFrame AI on October 30, combining Google's Veo, ElevenLabs, and Stability AI to generate complete commercials from URLs in minutes for TV and social.
Nov 3, 2025 10 min read
Google mandates TCF v2.3 migration by February 2026
Data

Google mandates TCF v2.3 migration by February 2026

Publishers and Consent Management Platforms face a February 28, 2026 deadline to implement IAB Europe's updated framework, with Google systems accepting v2.3 strings immediately.
Nov 3, 2025 11 min read
AdCP
AI

AdCP is the tail wagging the dog, says industry veteran

Industry leader warns Ad Context Protocol launch misses opportunity to fix programmatic advertising's structural problems before building new AI systems.
Nov 2, 2025 10 min read
Search

One year after Google apologized to web creators at summit

Small website publishers reflect on traffic losses and algorithm changes one year after October 29, 2024 summit where executives apologized then revealed more AI.
Nov 2, 2025 13 min read
EU's cloud sovereignty plan gives more points to efficiency than independence
Data

EU's cloud sovereignty plan gives more points to efficiency than independence

Commission's scoring system weights supply chain 20% and legal jurisdiction 10%, letting US providers win contracts despite foreign government access.
Nov 2, 2025 10 min read
Disney channels blocked on YouTube TV after contract talks fail, affecting 9 million subscribers
Video

Disney content vanishes from YouTube TV as contract talks fail

Disney channels including ABC, ESPN and FX disappeared from YouTube TV on October 30, 2025, affecting over 9 million subscribers after failed contract negotiations.
Nov 2, 2025 8 min read
SISTRIX data showing YouTube at 40% and Google.com at 31% dominate German AI Mode citations in top 50.
AI

SISTRIX reveals Google self-preference in German AI Mode citations

SISTRIX analyzed millions of AI Mode responses after the October 31, 2025 German launch, finding YouTube and Google.com dominate citations at 40% and 31% respectively.
Nov 2, 2025 8 min read
Uber Advertising
Data

Uber launches platform-specific attention metric with Adelaide and Kantar

Uber Advertising announces the first custom attention model combining brand lift data with predictive attention measurement for ride and food delivery ads.
Nov 2, 2025 9 min read
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