DOOH Hivestack gains access to ECN, DOOH inventory in workplaces in Germany and in the UK ECN will leverage the Hivestack Supply-Side Platform (SSP). ECN’s ad inventory will now be available to Hivestack buyers through private marketplace (PMP) deals and open exchange buys.
Display Outbrain signs with Local Media Consortium Local Media Consortium and its members will receive access to exclusive and negotiated rates across Outbrain’s inventory.
Audio IAB Tech Lab members to avoid measurement of unique downloads/listeners in watchOS by October The majority of watchOS downloads are automated downloads and not user initiated.
Video Research finds CTV to be more effective than Linear TV in driving consumer behaviors CTV users are 71% more likely to tell a friend about a brand, and 52% more likely to buy a product.
Display Facebook may discontinue Audience Network for iOS 14 Facebook will stop collecting the IDFA on their own apps, in iOS 14.
Display IAB Tech Lab releases SafeFrame 2.0 in public comment until September 28 SafeFrame was originally released in 2013, and had only a minor update in 2014.
Social Facebook introduces a Shop button in the Facebook app Users can now discover products and make purchases, directly on Facebook app, without having to use the web. Facebook is also waiving selling fees for businesses through the end of the year.
Data Narrative raises $8.5 million as it launches the Data Streams Marketplace Data Streams Marketplace sells app audiences, meaning mobile IDs. The mobile IDs purchased are delivered directly to a connected Facebook Ad Account or via CSV download.
Social IAS launches a Pinterest integration for viewability and fraud measurement Integral Ad Science (IAS) this month launched a new Pinterest integration, which delivers viewability and fraud measurement for Pinterest’s mobile app inventory.
Display AdSecure launches a new product to eliminate ads with explicit or potentially offensive images Content Classification has 3 distinct modules Unsafe Content, Ad Labels, and Logo detection.
Display Google limits AdSense reporting to 3 years and launches a new version of the report The old report goes away in September. Reporting data will be limited to 3 years
Display Pixalate research sees 800,000 delisted apps in H1 2020 In iOS, 88% of delisted apps had no address or an unidentifiable address (iOS).
Data Adform claims it’s ready for the end of third-party cookies Adform states that without the need for hundreds of third-party cookies, compliance with regulations such as GDPR and CCPA will be easier.
Data Optimizely’s Opticon20 conference goes virtual and is now free to attend In the past, the conference took place in San Francisco, and London.
Display IAS takes down the Context Control demo hours after launch There wasn't a consensus on Twitter around the classifications of the new IAS Context Control.
Video Google launches a video Content Explorer in Ad Manager Content Explorer provides publishers with a visual walkthrough of their video content library, grouped by relevant information, such as the content metadata or content bundles.
Audio Google updates Google Ad Manager API to include audio ads and Viewability Provider Companies Google yesterday updated the Google Ad Manager API. The version v202008 includes support for Audio Ads and the ability to specify multiple Viewability Provider Companies on a LineItem. Viewability Provider Companies are third-party companies used to measure creative viewability. According to the release notes from the v202008 of the Google
Search DuckDuckGo’s proposal to make Google’s search market share drop around 20% DuckDuckGo this month revealed results of a study showing that 24% of people in the U.S., 24% in the U.K., and 17% in Australia would choose a non-Google search engine when given the chance to select a preference on their mobile phones. The study was sponsored by DuckDuckGo,
Video OTT becomes one-fourth of all television minutes viewed in 2020 Netflix is the largest contributor to streaming share at 34%, followed by YouTube at 20%
Display WordAds starts optimizing against ad impressions that are viewable WordAds now strives for 70% viewability on all ad impressions.
Search Microsoft extends Dynamic Search Ads (DSA) into more 8 countries Advertisers in Italy, Netherlands, Sweden, Switzerland, Austria, Ireland, Belgium, and New Zealand have now access to Dynamic search ads (DSA) in Microsoft Bing.
Data How to link Google Analytics with Google Ads? 1. Sign in to Google Analytics and click Admin 2. Go to the PROPERTY column and click Google Ads Linking 3. Then click + NEW LINK GROUP 4. Select the Google Ads accounts you want to link, then click Continue. 5. Turn linking ON for each view in the property in
Data Supermetrics raises 40 million euros Supermetrics helps marketers to connect data from popular marketing platforms into destinations like Google Sheets, Google Data Studio, and Excel.
