Search Google limits the data available in Google Ads’ search terms report A search term is the exact word or set of words a user enters when searching on Google.com or one of the Google’s Search Network sites.
Retail Microsoft Advertising to hold 2 virtual sessions on Shopping Campaigns optimization Purna Virji to present the Holiday season-specific product offerings from Microsoft Advertising.
Search Google Ads introduces new location extensions useful for major retailers and chains Over 22,000 business chains are available. Advertisers can report store visits on Google’s curated location lists.
Search Google Ads to pass cost of digital taxes to advertisers, starting in November In Austria, the DST is 5% and in the United Kingdom the DST is 2%. The DST will be added to the budget spent, in the invoice.
Data Eyeota earns certification from the IAB Tech Lab for its Data Transparency Data Transparency Standard, launched in 2019, aims to establish a minimum disclosure and transparency standards for any company that collects audience data for targeting or measurement.
Retail Walmart+ costs $98 a year or $12.95 a month and includes unlimited free delivery Amazon Prime in the US costs $119 per year. Walmart+ is $21 less expensive than Amazon Prime.
Display AT&T reportedly exploring the sale of Xandr (AppNexus) AT&T is exploring a potential sale of Xandr, the ad tech company formerly known as AppNexus. AT&T paid around $1.6 billion for AppNexus in 2018.
Search Microsoft introduces Recommendations in Microsoft Advertising Editor Recommendations in Microsoft Advertising Editor were launched globally this month.
Search Microsoft introduces campaign-level associations in Microsoft Advertising Editor Advertisers can now apply and manage audience associations at the campaign level.
Display Index Exchange partners with White Ops to avoid ad fraud The partnership provides Index Exchange protection against sophisticated bot attacks and fraud.
Display DoubleVerify creates a publisher division The new DoubleVerify's publisher division has over 60 employees globally across insights, R&D and engineering.
Data Google to sunset DBM API Line Item service on February 26, 2021 Google will sunset the Line Item and SDF Download services of the Doubleclick Bid Manager (DBM) API on February 26, 2021.
Search Google to sunset Google Ads API v2 on October 21, 2020 Google’s deprecation schedule: Google Ads API v2 will be sunset on October 21, 2020. The v3 will be sunset on January 27, 2021. The v4 will be sunset on June 28, 2021.
DOOH DPAA to hold its annual global Video Everywhere Summit live-via-Zoom in October Content pillars for the OOH industry’s tentpole event will include: 1) Omnichannel and Programmatic, 2) Diversity and Inclusion, and 3) Globalization of media and brands.
Data GfK onboards data from Switzerland and New Zealand in Eyeota The data onboarding uses propensity modeling to aggregate key offline customer attributes to geolocation and online user profiles to maximize the scale of data owners’ audiences.
Retail Uber Eats launches Ads for Restaurants Uber Eats' consumers will start seeing Sponsored Listings in the app this month, and the ads will be labeled.
Display Google releases Publisher Ads Audits Publisher Ads Audits measures the ad speed, and helps publishers to resolve discovered problems, and to evaluate the effectiveness of iterative changes.
Social Impact acquires the influencer marketing company ACTIVATE ACTIVATE is an influencer marketing marketplace with more than 150,000 vetted and authenticated influencers.
Display What is SKAdNetwork (SKAN)? Google until now only told publishers to prepare their SDKs for iOS 14.
Retail Free and Fast Shipping annotations are driving up the conversion rates Free and Fast Shipping annotations are labels that appear on Google search results.
Video Flipboard TV is now Ad-Supported Flipboard TV is now free and ad-supported, with only one exception: Samsung Galaxy owners.
Search Microsoft introduces Asset Performance Ratings for Responsive Search Ads optimization Asset Performance Ratings help advertisers to understand which of the headlines and descriptions are working better in the Responsive Search Ads.
Display Facebook to require new ad accounts to run app install ads targeting iOS 14 Facebook will launch the new account creation for iOS 14 app install campaigns in early September.
Display How will iOS 14 impact Facebook ad business? Facebook apps (Instagram, Facebook, and WhatsApp) will stop collecting the IDFA in iOS 14.
DOOH Hivestack gains access to ECN, DOOH inventory in workplaces in Germany and in the UK ECN will leverage the Hivestack Supply-Side Platform (SSP). ECN’s ad inventory will now be available to Hivestack buyers through private marketplace (PMP) deals and open exchange buys.
