Video CTV shifts force media strategy pivot as 9 in 10 homes connect TVs FAST platforms gain significant ground amid subscription fatigue and economic concerns, new data shows.
Data TCF v2.3 update aims to solve vendor disclosure ambiguity IAB Tech Lab tackles critical privacy framework issues with latest technical specification release.
Display Digital ad revenue hits $259B with unexpected mid-tier growth Major advertising categories show double-digit increases as mid-sized companies outpace tech giants.
Display Celtra obtains Amazon Ads certification for creative platform Integration allows seamless deployment of creative assets across Amazon DSP, streamlining campaign workflow for advertisers.
Search Google saves users 1 million hours daily with faster search Google's latest speed improvements deliver substantial time savings for billions of users worldwide.
Data ReachTV enables airport ad measurement with Nielsen ONE Ads First cross-media measurement for airport advertising unlocks travel audience data.
Data Microsoft adds Copilot to Clarity analytics Microsoft introduces AI assistant to help marketers uncover website insights without complex dashboard navigation.
Data Safari's text-wrap: pretty brings superior web typography Comprehensive implementation surpasses Chrome in typographic refinement for websites.
Social Snap unveils AI Lenses for advertisers, promising increased engagement Generative AI technology now enables personalized user experiences with brand integration.
Video Netflix set to double ad revenue in 2025 after major tech rollout Netflix's proprietary ad platform launch signals aggressive move into $240B global video advertising market as streaming wars intensify.
Social Meta tightens teen account restrictions across platforms Meta introduces stricter safeguards for teen users under 16 while expanding protections to Facebook and Messenger.
Display Apple rebrands Search Ads business as 'Apple Ads' amid expansion Advertising business name change signals broader ambitions beyond App Store search listings, coming shortly after €150M antitrust fine.
Data Apple's App Tracking Transparency: A Deep Dive into the €150M Fine and Recent Developments French regulators rule Apple's ATT framework created unfair competition by imposing asymmetric consent mechanisms disadvantaging smaller publishers.
Search Microsoft bets big on $2M sweepstakes to drive mobile adoption Tech giant dangles million-dollar prize to boost Bing usage.
Video Insider tips for creating viral YouTube Shorts revealed YouTube's comprehensive guide details strategic approaches as platform expands Shorts' maximum length to three minutes.
Search Google finally adds age exclusions to PMax campaigns Google gives advertisers more demographic control, addressing longstanding targeting limitations.
Data WordPress translation loading error hits thousands of sites overnight 6.7 internationalization improvements trigger widespread notices as plugin developers scramble to update code.
Display DOJ wins antitrust fight against Google Court rules tech giant illegally monopolized digital ad markets in major victory for prosecutors.
Search Google sunsets country-specific domains after seven years of local results standardization Google is redirecting all country-specific domains to google.com in a significant infrastructure shift affecting users worldwide.
Search Featured Japan takes first action against Google Japan's antitrust watchdog orders Google to stop restricting competition in smartphone search.
Display Featured Court rules Google monopolized digital ad tech markets Google monopolized key digital advertising markets according to federal court ruling.
Social DoubleVerify launches pre-bid video controls for brand safety on TikTok New AI-powered solution enables advertisers to proactively avoid objectionable content before ad placement on the social platform.
Search Google expands multimodal capabilities in search with AI Mode rollout Google's AI Mode brings advanced search features using Gemini 2.0 technology for complex queries.
Search Google updates quality rater guidelines with AI content evaluation criteria Google's latest guidelines provide clearer direction on evaluating AI-generated content and spam tactics.
Retail Temu's abrupt withdrawal from U.S. Google Shopping Chinese e-commerce giant's sudden advertising pullback coincides with heightened tariffs and app ranking collapse.
