TikTok introduces Brand Lift Studies TikTok this month introduced Brand Lift Studies (BLS) in TikTok Ads. Advertisers can now have data to understand and measure the impact of their campaigns. TikTok BLS questionnaires show in-feed, with music and motion graphics. In the announcement, TikTok said it has integrated Kantar as the third-party verification measurement partner
Germany starts antitrust investigation against Apple Bundeskartellamt, Germany’s Federal Antitrust Office, this month announced an antitrust investigation against Apple. Bundeskartellamt is evaluating Apple’s new restrictions on ad tracking, and the pre-installation of Apple’s own applications. Bundeskartellamt said it is also evaluating the 30 percent commission rate in Apple’s App Store. “We will
TikTok integrates Moat in TikTok ads platform TikTok today announced a partnership with Oracle, with an integration of Oracle Moat Analytics through the TikTok ads platform. TikTok wants that brands are confident about their ad investment on TikTok. “TikTok is changing the game for short-form mobile content, and Oracle Moat is proud to be the first measurement
Display $34 billion spent in-app in Q2 2021 App Annie today revealed that spend in-app continues to grow. Consumers spent $34 billion on apps in Q2 2021 surpassing the previous record held in Q1. Categories including sports and travel saw significant growth, indicating that sectors hurt most by the pandemic are on the verge of a strong recovery
Google to accept ads for virtual slot-machine games, online casinos, and online poker in Germany Glücksspielstaatsvertrag will regulate the gambling industry in Germany.
Is FLoC doomed to fail? FLoC is Google’s alternative for interest-based targeting, when third-party cookies are phased out in Chrome.
Gooogle adds 11 new countries in the advertiser verification program Google said last year that expects the advertiser verification process will take a few years to complete, with a globally expansion.
Google now allows combination of bumper ads and skippable in-stream for YouTube reach 6-second bumper ads are now allowed in YouTube reach campaigns.
Ads Creative Studio: Google to launch a unified home for creative tools Ads Creative Studio initially to be available in beta to Display & Video 360 customers, and to select YouTube Ads customers.
Google introduces specific YouTube masthead content requirements Prescription drug terms, gambling, elections and political content, and alcohol are now forbidden content categories in YouTube masthead ads.
Google sunsets fixed-sized link units in AdSense Link Ads displayed a list of topics relevant to the content of the page. Google only paid for clicks on the final ads.
Google now accepts WebP image format in Merchant Center Google developed WebP, an image format initially released in 2010.
Google changes Inaccurate Availability policy in Merchant Center, starting in September Merchant Center is a program where merchants share in real time the details of their products, so then they can use this information on Google Ads products.
PRAM: Delayed plan to phase out support for third-party cookies provides additional time for testing and collaboration PRAM points out that the clock is still ticking.
Streaming usage is now 26% of all time spent on TV in the US Nielsen this month revealed that streaming usage, in the US, across all television homes has climbed to 26% of all time spent on TV.
Microsoft to introduce Android apps in a new Microsoft Store Microsoft redesigned Microsoft Store, and the new Windows 11 will have Android apps in the Microsoft Store.
Brave launches Brave Search with an independent index Brave Browser has 32 million monthly active users.
Google's new plan to phase out support for third-party cookies New date for the end of third-party cookies in Chrome: late 2023.
Two-thirds of the Americans willing to see more ads if it means a lower subscription cost for OTT Two-thirds of the Americans are willing to see more ads if it means a lower subscription cost for OTT.
Carrefour introduces ads in their websites and apps in 9 countries Carrefour to have retail ads in France, Spain, Italy, Belgium, Poland, Romania, Brazil, Argentina, and Taiwan.
Display Google opens Performance Max beta to more advertisers Performance Max campaigns are for advertisers that have the primary objective to generate leads or to drive online sales without using the Google Merchant Center product feed.
Google rolls out ad customizers globally in Google Ads Ad customizers can have 4 data types: Text, Price, Number, or Percent.
Search Google to revamp Insights page in Google Ads in the coming months Insights are only available at account level, and are updated daily.
Target ROAS bidding available to Video action campaigns and Discovery ads Advertisers now able to advertisers to target return on ad spend in Video action campaigns and Discovery ads.
