Retail

Amazon Advertising launches a Partner Network program for agencies

Amazon Advertising Partner Network is a program that helps agencies and tool providers deliver results for advertisers.

Data

Google integrates the Funding Choices consent manager in Ad Manager, AdMob, and AdSense

Publishers have now an easy consent manager that automatically is setup by Google.

Display

Google to show anchor ads on desktop screens

According to Google, AdSense publishers with the anchors turned on, will soon see the anchor ads on wider screens such as desktop.

Data

Semcasting integrates health insights into AudienceDesigner (ADS)

HealthWise says is capable of grouping every individual based on health needs and engagement in the health systems.

Travel industry in recovery mode

eMarketer predicts that the digital travel ad spend will rise 15.3% to $3.74 billion.

Retail

Google relaxes 'Insufficient contact information' policy in Merchant Center

From August 2021, merchants only have to list a minimum of one piece of contact information on their site.

Audio

Spotify expands Audience Network to Australia, Canada, and the United Kingdom

Spotify this month expanded Spotify Audience Network to Australia, Canada, and the United Kingdom.

Video

Teads files for an IPO

Teads is a major global player in video outstream format.

Display

Mobile advertisers are adapting to the lack of IDFAs

71% of the app developers believe that less than 50% of the iOS inventory will have the IDFA available.

Google accused of buying off the competition in another antitrust lawsuit

The lawsuit is focused on exclusionary contracts for the Google Play Store.

IAB Australia launches a contextual targeting handbook

Advertisers can also use signals like device info, time, location, and content to infer the gender and age of the audience, the handbook shows.

Audio

5 in 7 Irish adults are listening digital audio weekly

The study was carried out by Red C Research in June 2021.

Video

Cordless TV to become predominant next year in the US

Nearly half of American TV viewers are cordless.

Social

How content violations and penalties work in TikTok

TikTok says over 60% of people who received the first warning for violating the guidelines did not have a second violation.

Social

TikTok introduces an automated moderation system in the US and Canada

TikTok's false positive rate for automated removals is 5%.

DOOH

23% of Australian agencies started programmatic DOOH this year

IAB Australia this month revealed that almost one-quarter of Australian agencies traded DOOH inventory programmatically for the first time during 2020.

Search

Microsoft introduces Multimedia Ads in Bing.com search results pages

Multimedia Ads are a new responsive ad format that combines images, headlines, and descriptions.

MOLOCO launches an in-house design studio

MOLOCO Studio is composed of a multi-disciplinary team including data scientists, graphic designers, and campaign strategists.

Data

New iOS15 to hide IP addresses in web and email

iOS will be released this year, in the fall.

The Trade Desk updates its trading platform

Solimar it's the new trading platform of The Trading Desk.

Video

YouTube Unlisted videos uploaded before 2017 to become Private

Unlisted videos are often used for YouTube ads.

Display

Adevinta acquires eBay Classifieds Group

Adevinta now owns eBay Kleinanzeigen and Mobile.de in Germany.

Google relaxes ‘Insufficient payment information’ policy in Merchant Center

Google yesterday announced that will no longer require merchants to provide their accepted payment methods on their website to customers before the checkout process.

AdsWizz launches a new attribution solution in AudioMatic and AudioServe

AdsWizz this month announced the launch of a new attribution solution in AudioMatic and AudioServe. With the new attribution solution, advertisers can track conversions such as app downloads, website visits, sign-ups, add to cart and purchase confirmations. AudioMatic is AdsWizz’s audio and podcast planning and buying platform for advertisers.

The Trade Desk launches operations in India

The Trade Desk this month announced it has launched operations in India. TTD hired Tejinder Gill as India General Manager. “While Indian consumers are spending 70 percent of their time on the open internet, almost 80 percent of India’s digital ad revenue still goes to the big tech platforms,