Social Vungle accquires JetFuel In JetFuel, advertisers can upload campaigns, guidelines, and assets for creators to select synchronously.
Display Google releases a new ad code in AdSense Google says the new AdSense code allows AdSense to trigger optimization features earlier which can improve the performance of the ads on your site.
Display TuneIn taps TripleLift for native and video TripleLift last week announced a new partnership with TuneIn. TripleLift will expand TuneIn’s Native and Branded Video ad offering across its desktop and mobile portfolio globally.
IAB Tech Lab names Anthony Katsur as CEO Anthony Katsur succeeds Dennis Buchheim, who led the organization from 2017 to May 2021.
Video Google makes available TV Reach Planner in 18 countries TV Reach Planner enables advertisers to understand the optimal mix of television and YouTube to maximize their reach.
Display Taboola News grows over 270 percent year-over-year through OEM partnerships Taboola News is now reaching 500 million daily active users in over 80 countries
DOOH Vibenomics grows programmatic ad sales by 209% in the first six months of 2021 Vibenomics last week revealed its digital audio programmatic advertising sales grew by 209% in the first six months of 2021 compared to all of 2020.
Search Google to restrict financial ads in the UK, starting in August Advertisers on financial services vertical in the UK need to be authorized by the UK Financial Conduct Authority (UK FCA), and show that to Google.
Data Consent Management Platform Didomi raises $40 million The Paris-based startup this month raised $40 million in a Series B round, led by Elephant and Breega.
Retail Amazon updates Amazon Advertising API introducing similar product targeting Amazon last week updated Advertising API introducing several updates in Sponsored Display, and Sponsored Brands videoo campaigns.
Display Google launches a Mobile Web Certification The Mobile Web Certification is the first skills-based certification launched by Google.
Retail Facebook opens Pay to other platforms and businesses in the US Starting this August, Shopify merchants will have access to Facebook Pay.
Google makes it easier to create manager accounts in Google Ads Manager Accounts was previously known My Client Center (MCC). Until now, users could only create the accounts on the manager account homepage.
Social TikTok hits 3 billion downloads TikTok is the only non-Facebook app to hit 3 billion installs, a milestone only reached by WhatsApp, Messenger, Facebook, and Instagram.
Video LG Ads appoints Raghu Kodige as new CEO LG Ads (formerly Alphonso) today named Raghu Kodige as chief executive officer. In the beginning of the year, LG Electronics bought Alphonso for $80 million, a controlling stake of more than 50 percent.
Data HubSpot pledges a $5 donation for each certification in HubSpot Academy Each certification completed between August 2 and August 6 - the World Certification Week -, including recertifications and multiple certifications achieved by the same learner, represents $5 toward supporting education around the world.
TiVo license its TV viewership data to Horizon Media TiVo yesterday announced it has entered a licensing agreement with Horizon Media. Horizon Media will have access to TiVo’s TV viewership data.
Display Yelp launches Yelp Audiences with ads off-platform using search audiences Yelp Audiences enable advertisers to buy ads across the web using search audiences from Yelp.
Video Sharethrough introduces dynamic video captions in video ads All captions are human verified and there are no custom builds or approvals required.
Video Microsoft and Xandr renew contract on buy and sell side Microsoft is extending its use of Xandr’s sell-side platform, Xandr Monetize, and its Global Supply Evangelism relationship with Xandr.
Display Google expands Open Bidding to all app developers, and brings more buyers into the auctions Google is also changing the name Open Bidding into AdMob bidding.
Data Mediaocean to acquire Flashtalking The combination of both companies will represent an advertising technology platform with over $200 billion in annualized media spend and over 1 trillion monthly ad impressions.
Retail GoDaddy shops get a direct connection with Google Merchant Center GoDaddy merchants can now upload their products to Google, create free listings and ad campaigns and review performance metric.
Audio Deezer Free is now available on Google Home, with ads Deezer Free on Google Home is available in Australia, Canada, France, Germany, Italy, Mexico, Spain, the UK and in the US.
Display Samsung is the latest to launch anti-tracking technology in a browser The new version of Samsung's mobile browser contains a protection against tracking.
