Google releases a new tool to manage deals in DV360 The new tool enables advertisers to package, prioritize and monitor deals across partners and advertisers in Display & Video 360.
Retail Luxembourg National Commission for Data Protection fines Amazon in 746 million euros Luxembourg National Commission for Data Protection last month imposed a fine of €746 million to Amazon European headquarters in Luxembourg, Amazon Europe Core S.à r.l. The decision is related with Amazon Advertising.
Retail Yelp updates its logo and app icons Yelp yesterday updated its logo and app icons on iOS. The update will rollout in Android devices later this week.
Retail How to add a business in Apple Maps? Apple Maps is often the forgotten alternative of Google Maps. Apple Maps works mainly in Apple hardware (iPhones, iPads, and Apple Watches), but in 2019 DuckDuckGo incorporated Apple Maps in the map searches.
Social Dutch Data Protection Authority fines TikTok for not having the Privacy Policy in Dutch The Dutch Data Protection Authority (DPA) fined TikTok last month, over English-only privacy terms. The imposed fine was 750,000 euros. TikTok lodged an objection.
Data Adsquare suggests Proximity Targeting as alternative to audience targeting Adsquare last month proposed proximity targeting as an alternative to identity-based targeting.
Data IAS partners with The Global Disinformation Index (GDI) to avoid sources of misinformation IAS says it is the first ad verification company to help marketers avoid misinformation content based on GDI’s standards.
Social TikTok reveals back to school hashtags TikTok this month revealed the back to school hashtags for back to school marketing campaigns.
Search Google Ads expands advertising verification program to new countries Google last month announced it is expanding its advertiser identity verification policy to British Virgin Islands, Colombia, Costa Rica, Dominican Republic, Jordan, Kuwait, Lebanon, Oman, Puerto Rico, Qatar, and Singapore.
Google reveals the Privacy Sandbox timeline Google says the timeline details the Privacy Sandbox milestones on the path to phasing out third-party cookies in Chrome.
Retail Amazon releases campaign management in Amazon Advertising API in Canada, Mexico and Brazil Amazon yesterday announced the release in Amazon Advertising API, in a beta, of the campaign management functionality in Canada, Mexico and Brazil.
Data IAB Tech Lab launches an Open Source Initiative on GitHub IAB Tech Lab says the Open Source Initiative aims to increase transparency and collaboration across the advertising community.
Retail Google to enforce correct Manufacturer Part Number attributes in Merchant Center Google this week announced it will start to check incorrect values for the MPN [mpn] attribute in Merchant Center accounts.
Google adds a frequency management data visualisation in DV360 Google this week added a new data visualization of frequency in DV360, at campaign level.
Audio TuneIn taps Triton Digital to monetize audio and gets access to iHeartMedia’s stations TuneIn this week announced it will monetize its audio with Triton Digital, acquired this year by iHeartMedia, and iHeartMedia’s 850 digital stations become available in TuneIn.
Display Teads postpones IPO Teads this week announced that it has postponed plans for its initial public offering. This filed for an IPO in the beginning of this month.
Social Pinterest monthly active users decline in Q2 2021 versus previous quarter Pinterest this week announced a revenue growth of 125% year over year to $613 million, but the global Monthly Active Users (MAUs) grew 9% year over year to 454 million, but that meant a decline of 5% in MAUs versus the previous quarter.
Data DoubleVerify registers a revenue increase of 44% in Q2 2021 DoubleVerify this week announced the financial results for the second quarter of 2021. DoubleVerify registered a revenue of $76.5 million, an increase of 44%.
Google to forbid animal cruelty in their ad network Google will forbid animal cruelty content in their publisher ad network, starting in August.
Display Google updates Ad Manager Partner Guidelines to include guidance over encrypted signals Google this month updated Google Ad Manager Partner Guidelines to include guidance over encrypted signals from publishers.
Display Google launches Audience Explorer, an insights tool for first-party data Google this week launched Audience Explorer, a new tool in Google Ad Manager where publishers can better understand their audiences.
How to exclude referrals in Google Analytics 4 (GA4) Advertisers can exclude referrals in the new Google Analytics 4 (GA4). According to Google, the common referrals to exclude are third-party payment processors, like Stripe or PayPal, or website-managed interactions.
Social Facebook expects increased CPMs during the rest of 2021 Facebook this week, in the quarter results, said it is expecting advertising revenue growth to be driven primarily by advertising price increases during the rest of 2021.
Mixed Reality Metaverse: the embodied internet where users are inside of rather than just looking at Mark Zuckerberg, CEO of Facebook, this month said it wants to build metaverse, a virtual environment where users can be present with people in digital spaces.
Display Google to upgrade Active View metrics in CM and DV360 Google this week announced an upgrade of the Active View metrics in Campaign Manager 360 and Display & Video 360.
