Display Google to block advertisers with sexually explicit content Google this month announced an update Google Ads sexually explicit content policy.
Display Google to move all auctions in AdSense to first price In the coming months, advertisers bidding on AdSense will pay what they bid.
Video Google stops using WEBM and 3GPP video transcodes Google this month announced it will stop using WEBM and 3GPP video transcodes in DV360.
Data DoubleVerify to acquire Meetrics DoubleVerify this week announced it has entered into an agreement to acquire Meetrics GmbH, an European company doing ad verification, including viewability, audience verification, ad fraud detection, and brand safety monitoring.
Retail TikTok launches shopping tabs and product discovery for Shopify merchants TikTok last week introduced shopping tabs on profiles, among a select group of Shopify merchants in the US, UK, and Canada.
Social How TikTok restricts accounts under age 16 TikTok this month clarified how it is restricting accounts under age 16. These accounts are set to private by default.
Data IAB Europe to audit vendors registered in the Transparency & Consent Framework IAB Europe this week launched a TCF Vendor Compliance Programme. IAB Europe says the programme has the aim to identify and enforce against instances of non-compliant Vendor implementations.
Search Google introduces new system to generate titles in search results Google last week introduced a new new system of generating titles for web pages in search results. Google is no longer using user's query to generate titles.
Display Facebook introduces Ads in the Instagram Shop Tab Facebook this week introduced ads in the Instagram Shop tab, globally. The ads appear as tiles on the Instagram Shop tab home page.
Display Azerion acquires Keymobile, a Swedish mobile advertising company Azerion yesterday announced the acquisition of Keymobile, a Swedish mobile advertising company. This is the third Swedish acquisition completed by Azerion since January 2021, after Strossle and Delta Projects.
Data Adzooma launches a Business Score, rating businesses in digital marketing Adzooma yesterday relaunched their platform, introducing a Business Score rating businesses in digital marketing, including PPC, SEO, and Web Metrics.
Display eyeo launches an ad platform reaching 225 million ad blocker users eyeo this month launched Trestle, a DSP (Demand Side Platform) reaching over 225 million ad-filtering users who consent to see Acceptable Ads.
Display Google introduces more controls over optimization experiments in AdSense Google last week introduced more controls 3 new settings to Auto optimize in AdSense.
Data UK’s Age-Appropriate Design Code to come into force on 2 September 2021 The Age-Appropriate Design Code (AADC) is coming into force on 2 September, in the UK.
Google updates Google Ads Editor, now supporting Hotel ads and YouTube audio ads Google this month updated Google Ads Editor, now the version 1.7. The new version includes support for Hotel ads, YouTube audio ads, and lead form extensions.
Video Google upgrades Google Ads’ data-driven attribution to support YouTube and Display ads Google this month upgraded Google Ads’ data-driven attribution to support YouTube and Display ads.
Data First European publisher hit with a GDPR fine over dropping cookies without consent Last month, CNIL, the French data protection watchdog, fined Le Figaro, a French publisher, €50,000, for dropping cookies without user consent.
Display Google launches full-screen inline ads in AdSense Google today announced the release of full-screen inline ads to all AdSense publishers. Full-screen inline ads are full-screen banner ads that appear inline with your content as a user scrolls the page.
Display Google to forbid political advertising in Ontario during the election period Google today announced it will disallow political advertising with Shopping Ads, in Ontario, during regulated election periods.
Data Facebook investing in new ad measurement solutions Facebook today announced it will launch a Private Lift Measurement broadly to advertisers next year. Facebook is also investing in on-device learning, a technology that processes data locally.
Display Google Ad Manager not delivering some campaigns in Brazil as expected Google yesterday reported it has a disruption in Google Ad Manager, affecting some campaigns targeting Brazil, that are not delivering as expected.
Video Integral Ad Science buys Publica Integral Ad Science yesterday announced the acquisition of Publica for $220 million, 75% in cash and 25% in stock. Publica is a connected TV (CTV) advertising platform.
Data Comscore integrates YouTube and YouTube TV measurement Comscore yesterday announced it is incorporating YouTube and YouTube TV measurement into its cross-platform measurement service, Comscore Campaign Ratings.
Display Google introduces a Bidding Insights report in DV360 Google today announced it has introduced a new report in DV360. The Bidding Insights report gives advertisers visibility into how automated bidding is working. The Bidding Insights report shows the average cost-per-thousand impression (CPM) bid and the likelihood of an impression to lead to a conversion or a click. According
Display Google updates Custom Bidding in DV360 introducing a Goal Builder Google today announced an update to Custom Bidding in DV360. With Custom Bidding, advertisers can assign values to different events, such as a conversion or a purchase.
