Search Google introduces indexifembedded to index embedded content Google last week introduced a new a new robots tag - indexifembedded - that enables publishers to tell Google if content should be indexed when it’s embedded through iframes and similar HTML tags in other pages, even when the content page has the noindex tag.
Data Amazon DSP introduces Pixalate pre-bid invalid traffic filtering Amazon DSP this month integrated Pixalate pre-bid invalid traffic filtering in Amazon DSP.
Search Google introduces images in desktop search results Google this month announced it started showing images on desktop search results. Previously, image extensions only showed on mobile devices.
Display Outbrain expands to 9 new European markets Outbrain today announced the expansion to Greece, Czech Republic, Denmark, Hungary, Finland, Croatia, Slovakia, Luxembourg, and Romania.
Display Taboola starts bidding outside its native ad placements Taboola today announced the launch of a new native bidding service that will bring the existing demand of 14,000 advertisers to other supply types such as display advertising inventory, social networks and others, starting with Microsoft Exchange.
Data Microsoft's Xandr acquisition is all about connecting data with ad inventory After the acquisition of Xandr, the potential reach of Microsoft will increase significantly, as Xandr is connected with hundreds of publishers globally.
Video Microsoft to buy Xandr Microsoft today announced it has agreed with AT&T to acquire Xandr (formerly known as AppNexus).
Display Mobile SSP VRTCAL launches a $5 million bonus fund to attract new app developers According to VRTCAL, the bonus fund incentivizes mobile application developers to integrate directly with the VRTCAL Marketplace or through its software development kits (SDKs).
Video Criteo to buy the ad exchange BidSwitch Criteo’s offer for IPONWEB is $380 million, $305 million paid in cash and $75 million paid in CRTO treasury shares.
Social UK Competition and Markets Authority orders Facebook to sell Giphy The CMA concluded that Facebook’s acquisition of Giphy would reduce competition between social media platforms and that the deal has already removed Giphy as a potential challenger in the display advertising market.
Social TikTok launches apps in TVs TikTok this month launched apps on Amazon Fire TV, Google TV, and in other Android TV™ OS devices, LG Smart TVs, and Samsung Smart TVs.
Retail Black Friday: Shopify registers a 21% increase in sales Shopify this week announced record sales on Black Friday. This year, Shopify sellers had nearly $2.9 billion sales.
Video Google renames YouTube Video discovery ads to In-feed video ads YouTube Video discovery ads are now called In-feed video ads.
Taboola integrates video library from Getty Images into the ad platform Taboola this month announced the integration of Getty Images library of stock video content within the Taboola Ads media buying platform, a new multiyear deal. According to Taboola, advertisers can now use high-quality videos from Getty in their campaigns. “The ability to create custom video content for campaigns with a
Facebook to give users more control over the ads they see Facebook this month announced it will introduce more ad controls, enabling users to see fewer ads related to specific content. According to Facebook, users can already opt to see fewer ads related to politics, parenting, alcohol, and pets. And early next year, Facebook says it will give people control of
Display Google release Customer Match for all advertisers with over $50,000 lifetime spend Google this week announced it will release Customer Match audiences in Google Ads for all advertisers with over $50,000 lifetime spend.
Search Microsoft And Google release all IP Addresses from crawlers Microsoft and Google this month released the IP Ranges used by bots that crawl the web.
Social Facebook to remove Detailed Targeting options, starting next year Facebook (now Meta) announced this month that it will remove Detailed Targetings, starting in January 19, 2022.
Social Pinterest launches Pinterest TV Pinterest TV is a live video from Pinterest creators, with deals and discounts. Pinterest TV recordings are available after airing.
Search Retail and restaurants chains can now upload transactional data in Google Ads Google this week announced that retail and restaurant advertisers can now upload transaction data in Google Ads.
Display Data safety section in Android Play Store to go live in February 2022 Google is asking marketers to provide information about their app’s privacy and security practices.
Search Google updates Ads Gambling and Games policy in Turkey Google this month updated the Ads Gambling and Games policy for Turkey.
Video Google to hit 30 million subscribers on YouTube Premium in the US eMarketer this month forecasted that YouTube Premium will hit 29.5 million subscribers in the US, by year-end 2021.
Video Google reaches 50 million Music and Premium subscribers Google for the first time revealed how many users are paying for YouTube Music and YouTube Premium.
Display AppLovin buys MoPub for $1.05 Billion in cash AppLovin this month bought MoPub for $1.05 billion in cash.
