Data Microsoft Ads releases auto-generated remarketing lists globally Microsoft Ads this month announced it is releasing auto-generated remarketing lists globally.
Data Microsoft Ads rolls out automated integration with Google Tag Manager Microsoft Ads this month rolled out the automated integration with Google Tag Manager for all advertisers.
Retail Google releases auto-tagging in Merchant Center free listings Google this week released auto-tagging for free listings in Merchant Center. Auto-tagging enables advertisers to see the free listings in Google Analytics dashboards.
Display Microsoft Ads rolls out portfolio bid strategies globally Microsoft this week announced portfolio bid strategies are now rolled out globally. Portfolio bid strategies use an automated bidding feature that manages bidding across multiple campaigns.
Social Reddit Ads introduces Carrier targeting and updates Device targeting Reddit this week introduced Carrier Targeting in Reddit Ads and updated the Device targeting options.
Search Google revamps Google Partners program, but requirements remain the same Main updates are a new Google Partners directory, to be launched in February, and a higher incentive for new ad accounts, starting in $500 (up from $100).
Retail Instacart launches new display ads and brand pages Brand pages and display ads are available in the Instacart Ads self-service portal, Instacart Ads Manager.
Display Apple integrates custom product pages with Apple Search Ads The integration enables advertisers to create ad variations based on custom product pages in App Store Connect.
Display Google to move Shopping and Local campaigns to Performance Max Google this week announced that all Smart Shopping and Local campaigns in Google Ads will move to Performance Max, from July through September.
Search Google extends identity verification policy in Google Ads to 51 new countries Google this week extended the identity verification policy in Google Ads to additional 51 countries.
Video IAS launches a CTV dashboard Integral Ad Science (IAS) this month launched a CTV dashboard where advertisers can see live data for real-time insights and reporting on all CTV campaigns.
Search Google Ads rolls out a new Experiments page Google says the new Experiments page helps advertisers to create, manage, and optimize experiments in one place.
Data Half of the singles are using dating apps, Wells Fargo survey finds More than half of all singles have used a dating app or online dating site, is one conclusion of a Wells Fargo survey revealed yesterday.
Audio Acast launches a podcast incubator programme in the UK Acast this week announced the launch of a podcast incubator programme in the UK for 3 aspiring UK-based creators.
Social TikTok surpasses YouTube as the third-most-popular influencer platform Facebook and Instagram remain the first two most popular influencer marketing platforms.
Data Google launches .day top-level domain registration Users and companies can now register .day domains for an additional onetime fee, in an Early Access Program.
Retail FTC releases guidance about online reviews The Federal Trade Commission (FCT) today released two guidances for businesses about online reviews.
Search IndexNow protocol begins working with Yandex and Bing search engines IndexNow is a protocol that submits URLs to search engines, when URLs are added, updated, or deleted.
Data Google replaces FLoC with Topics, recognising growing criticism To replace FLoC (Federated Learning of Cohorts), Google today announced Topics, a new Privacy Sandbox proposal.
Display Amazon DSP integrates Pre-Bid Viewability from Moat Amazon this month announced the integration of Oracle Data Cloud’s Pre-Bid by Moat Viewability on third-party supply.
Video Google to enforce parallel tracking on YouTube starting February Google this month announced that the deadline for advertisers to adopt parallel tracking for YouTube & partners is January 31, 2022.
Data Advertising industry companies launch an European Addressable Media Initiative The European Addressable Media Initiative will support the development of addressable media in Europe.
Search Google introduces indexifembedded to index embedded content Google last week introduced a new a new robots tag - indexifembedded - that enables publishers to tell Google if content should be indexed when it’s embedded through iframes and similar HTML tags in other pages, even when the content page has the noindex tag.
Data Amazon DSP introduces Pixalate pre-bid invalid traffic filtering Amazon DSP this month integrated Pixalate pre-bid invalid traffic filtering in Amazon DSP.
Search Google introduces images in desktop search results Google this month announced it started showing images on desktop search results. Previously, image extensions only showed on mobile devices.
