PPC Land (Page 176)

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Google names their major competitors in 2022

Google names their major competitors in 2022

Google this month named their competitors in search, social, ad platforms, devices and advertising.

Google’s advertising network growth driven by in-app

Google’s advertising network growth driven by in-app

Google last week disclosed the financial results for the Q4 2021. In the Alphabet Q4 2021 Earnings Call, Philipp Schindler, SVP and CBO at Google, said the growth in Google’s advertising network revenue was driven by AdMob.

Cookies vs Topics

Google to test Topics API this year

Sundar Pichai last week announced that Google will begin testing this year the new Privacy Sandbox proposal called Topics API. The announcement was made during Alphabet Q4 2021 Earnings Call.

Roku expands its advertising business to Mexico

Roku expands its advertising business to Mexico

Roku this week announced the expansion of the advertising business to Mexico. Roku launched its advertising business in 2012, in the US.

Acxiom integrates Treasure Data

Integrating Treasure Data facilitates the full-funnel personalization, measurement and attribution via Acxiom’s Real Identity.

FreeWheel launches a Partner Certification Program

FreeWheel launches a Partner Certification Program

FreeWheel this week launched a new Partner Certification Program for buyers, sellers, data and technology partners. According to FreeWheel, buyers can now discover the certified, integrated partners with FreeWheel - including demand side platforms and suppliers, which ensures optimal campaign execution. In FreeWheel’s partners website, advertisers can search for

Merchant Center Status Dashboard

Google launches a Merchant Center Status Dashboard

Google this week launched a Merchant Center Status Dashboard, where retailers can see if service disruptions occur on the Content API for Shopping, Merchant Center, and Feeds.

Google updates DV360 API introducing support for Customer Match

With Customer Match, advertisers can upload contact information or mobile device IDs using the Display & Video 360 API.

Google launches a new CTV frequency management in DV360

Google launches a new CTV frequency management in DV360

The new FC solution enables advertisers to control the number of times people see their ads across YouTube and other CTV apps.

Adform’s ID Fusion campaigns register 120% increased net reach

Adform’s ID Fusion campaigns register 120% increased net reach

Adform this week announced campaigns running on ID Fusion had over 120% increased net reach, 60% reduction in media wastage, and over 3 times an increase in the average conversion rate.

Microsoft Bing launches a marketplace for autos

Microsoft Bing launches a marketplace for autos

Microsoft this week announced the launch of Autos Marketplace in Microsoft Bing, in the US. Microsoft says the Autos Marketplace is a new research assistant for a car.

TCF not compliant with Article 6 of the GDPR, Belgian regulator rules

The Belgian Data Protection Authority (DPA) this week ruled that Transparency and Consent Framework (TCF) not compliant with Article 6 of the GDPR. IAB Europe fined in €250.000.

Amazon to shut down Alexa Internet on May 1, 2022

Amazon to shut down Alexa Internet on May 1, 2022

Amazon last year announced it is shutting down Alexa Internet on May 1, 2022. Alexa.com APIs to be switched off on December 15, 2022.

Google stops the Linear TV buying in DV360

Google stops the Linear TV buying in DV360

According to Google DV360’s Linear TV buying capability (Programmatic TV) has been deprecated and campaigns will not serve beyond December 31, 2021.

SiriusXM’s SXM Media integrates the AudioID powered by AdsWizz

SiriusXM’s SXM Media integrates the AudioID powered by AdsWizz

SiriusXM says AudioID is the future of listener identity as traditional digital identifiers erode.

Google Ads launches an optimization score for Discovery campaigns

Google Ads launches an optimization score for Discovery campaigns

Google Ads this week announced it will add recommendations and an optimization score for Discovery campaigns.

Amazon advertising revenue

Amazon records 30 billion dollars per year in advertising revenue

In Q4 2021, Amazon reached 9,716 million USD in advertising revenue, and 31,160 million USD for the full year of 2021.

JCDecaux DOOH revenue grew 73.8% in Q4 2021

JCDecaux DOOH revenue grew 73.8% in Q4 2021

Digital Out Of Home (DOOH) grew by +73.8% in Q4 2021, and by +33.2% in full-year 2021.

Microsoft Ads to launch Shopping Campaigns in Mexico, Brazil, Argentina, Chile, Colombia, Peru, and Venezuela

Microsoft this month announced it will launch Shopping Campaigns in Mexico, Brazil, Argentina, Chile, Colombia, Peru, and Venezuela, by mid-February.

Microsoft Ads releases auto-generated remarketing lists globally

Microsoft Ads releases auto-generated remarketing lists globally

Microsoft Ads this month announced it is releasing auto-generated remarketing lists globally.

Microsoft Ads rolls out automated integration with Google Tag Manager

Microsoft Ads rolls out automated integration with Google Tag Manager

Microsoft Ads this month rolled out the automated integration with Google Tag Manager for all advertisers.