PPC Land (Page 171)

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Cdiscount Advertising

Cdiscount ad revenue reaches €16 million in Q1

Cdiscount is a French e-commerce website with products such as electronics, household appliances and food.

Deezer to go public in France’s Next40 index

Deezer is valued at €1.05 BN.

Google releases Onboard Online for all publishers using Ad Exchange in Ad Manager

Open Bidding in Google Ad Manager enables publishers to have more demand exchanges competing for ads. Google takes care of the payments.

Share of total US TV Time in streaming

Netflix to consider offering a low price plan with ads

Netflix may offer a lower-priced plan with ads as subscription option.

Google expands the advertiser verification program to 37 new regions

Google gives advertisers 30 days to submit their answers.

Fifa launches an ad-funded OTT platform

FIFA+ is available for free in English, French, German, Portuguese, and Spanish.

DoubleVerify earns MRC accreditation for YouTube video viewability

Accreditation was granted for 3rd party calculation and reporting of YouTube video viewable impressions and related viewability metrics, based on DoubleVerify's integration with Google Ads Data Hub (ADH), in desktop, mobile web, and mobile in-application environments.

Triton Digital names John Rosso as new President and CEO

Prior to joining Triton Digital, Rosso held several positions in the broadcasting industry.

Google updates Inappropriate Content in advertising policies

Google updates Inappropriate Content in advertising policies

Google will forbid advertisers with content that shares personally identifiable information promoting financial fraud, identity theft, harmful direct contact, or harassment.

DV360 to introduce TrueView dimensions and metrics in instant reporting

Instant reporting enables advertisers to see data immediately.

People watching TV

Google to introduce YouTube co-viewing metrics in Google Ads and DV360

In a study with Nielsen, Google found that 26% of the time, multiple 18+ viewers are watching YouTube together on the TV screen, compared to 22% on linear TV.

YouTube CTV and YouTube TV to be available in Nielsen Total Ad Ratings (TAR) in the U.S.

YouTube TV is a streaming television service, only available in the US, that offers live TV, on demand video and cloud-based DVR from more than 85 television networks. YouTube CTV is YouTube on Connected TVs.

IMDb TV changes name to Amazon Freevee and expands to Germany

The rebrand to Amazon Freevee will happen on April 27.

The IAB Digital AdOps Conference Sydney

The IAB Digital AdOps Conference Sydney 2022 now available on YouTube

The Sydney Digital Ad Ops was held on April 7.

Manager account dashboards in Google Ads

Google introduces manager account dashboards in Google Ads

Advertisers are able to create and edit dashboards in Google Ads.

TripleLift launches a GREEN Exchange Traded Deal

TripleLift launches a GREEN Exchange Traded Deal

TripleLift Exchange Traded Deals (ETD) are frequently refreshed to deliver the most relevant placements.

Vistar's Dynamic Creatives DOOH

Vistar launches dynamic creatives for DOOH

Advertisers can use sports scores, weather and traffic to promotional offers, directions to a store and localized imagery.

Custom Columns in Google Ads

Google introduces Custom Columns in Google Ads

Custom columns can be filtered, sorted, downloaded, and used to customize your performance summary chart above your statistics table.

Top CTV devices in North America

CTV devices: Roku’s market share is falling in North America

Roku and Samsung make up 67.4% of the North America's CTV market.

Google Marketing Live

Google Marketing Live 2022 to happen on May 24

Google Marketing Live 2022 to happen on Tuesday, May 24.

Fyllo to acquire Semasio

Fyllo says Semasio’s datasets and capabilities will be integrated into the Fyllo Data Marketplace.

The Trade Desk integrates the email-based activation via Adobe CDP

Adobe Real-Time CDP is part of Adobe Experience Cloud.