Display

Google Ads introduces a Web to App Connect tool

Web to App Connect is a tool in Google Ads that that enables advertisers with apps to identify missing deep links, to set up conversion tracking in-app, and to estimate how many conversions and revenue was generated in-app.

Display

Google updates Google Ads Scripts

Google Ads scripts enable advertisers to make automated changes in the Google Ads account, by using custom JavaScript code.

Data

Deutsche Telekom and Vodafone test an alternative to cookies, the TrustPID

TrustPID is defined as unique digital ‘token’ generated by assigning random numbers to each user, to enable advertisers to provide personalised experiences.

Data

Google to launch My Ad Center replacing Ad Settings

My Ad Center to be launched later this year.

DOOH

JCDecaux to install 64 DOOH screens in Galeries Lafayette

The “Coupole” store and the Men store will be equipped from mid-July 2022 with 64 digital screens specifically designed for Galeries Lafayette.

Social

TikTok introduces Content Marketing Partners

TikTok Content Marketing Partners are companies that built solutions making it easier for brands to publish, manage, and track their content on TikTok.

Social

TikTok launches ads built by creators

Branded Mission is a new TikTok advertising solution that pays creators in cash for creative ads.

Retail

TikTok Ads launches a plugin for WooCommerce

TikTok integration with WooCommerce enables merchants to use catalog-based ad formats like Collection Ads and Dynamic Showcase Ads.

Social

TikTok earns TAG certification against ad fraud and for brand safety

TikTok is now TAG certified.

Audio

22% of podcasts are available on YouTube, Podtrac finds

Podtrac this week released a study covering the top 250 measured podcasts. The study found that 22% (54 podcasts) posted full video episodes on YouTube, and 11% (29 podcasts) posted audio only episodes on YouTube. 63% of top audio weekly podcasts post inconsistently or not at all to YouTube, even

DOOH

Marriott to introduce ads in their websites and hotels

Marriott Media Network to cover display, mobile, video, email, and DOOH channels.

Search

Google Search releases May 2022 core update

Google’s May 2022 core update was rolled out today.

Display

Total digital ad spend in Ireland reaches €830m in 2021, a growth of 27%

Total digital ad spend in Ireland reached €830m in 2021, a growth of 27% year-on-year.

Display

Magnite launches a self-service Deal Discovery

In Magnite Deal Discovery buyers can curate open market inventory and request PMP deals.

DOOH

Xandr integrates Hivestack Supply Side Platform (SSP)

Xandr Invest is now able to buy Hivestack’s DOOH inventory through RTB transactions via Open Exchange and Private Marketplace (PMP) deals.

Video

Audiences spent nearly 30% of their TV time watching OTT video content

Streaming accounted for nearly 30% of total time spent on TV in March.

Social

TikTok launches an education program for creative agencies

TikTok CAP University (Creative Agency Partnerships) provides a curriculum that teaches creative agencies what they need to know to get started on TikTok.

Retail

Amazon ad revenue grows 23% in the first quarter

Amazon’s ad revenue was $7,877 million in Q1 2022.

Search

Google Ads rolls out Consumer Interest Insights to all advertisers

Consumer interest insights enables advertisers to understand how customers are searching and engaging with their ads on Google.

Retail

Flipkart integrates Criteo’s retail ads

Flipkart will integrate Product Performance Ads (PPA) powered by Criteo’s commerce media technology.

Audio

Spotify rolls out call-to-action (CTA) cards in podcast audio ads

Call-to-action (CTA) cards on podcast ads in the Spotify apps enables advertisers to display clickable ads in podcasts.

Audio

Spotify’s ad revenue grows 31% in the first quarter

Spotify’s ad revenue grew 31% in the first quarter, reaching €282 million.

Display

Google to introduce 2 new type of insights for Performance Max campaigns

The 2 new insights are asset audience insights and diagnostic insights.

Display

Google to introduce a new goal in Performance Max campaigns focused on new customer acquisition

Performance Max is a campaign type providing advertisers with a unified buying service to all Google Ads inventory.

Data

Google Play begins giving context about the data each app collects

Data safety is a section on Google Play where users can see information about how apps collect, share and secure users’ data.