Data Google Analytics introduces behavioral modeling in realtime reports Behavioral modeling for consent mode uses machine learning to model the behavior of users who decline analytics cookies based on the behavior of similar users who accept analytics cookies.
Display Google News Showcase to have non-discriminatory access in Germany The step towards a non-discriminatory access in Germany results from a proceeding against Google/Alphabet in Bundeskartellamt.
Video Google updates policies leading to advertiser and partner account suspensions in DV360 Google clarifies when DV360's partner and advertiser accounts can be suspended because of ad policies.
Video Google to require verification for political ads in South Africa South Africa Election Ads are ads that feature a national political party, current elected officeholder or candidate for the National Assembly, the National Council of Provinces, President, or Deputy President.
Data Google introduces a Landing Page Report in Google Analytics 4 In the Landing Page Report, advertisers can see the average engagement time per session; conversions; new users; views; and total revenue.
Data Black Friday was the busiest day online in 2022, Cloudflare data shows According to Cloudflare, Google was the #1 most popular service of the year. Google beat out Facebook (#2), Apple and TikTok (tied at #3) and YouTube (#5).
Data Google launches an audience migration tool for Google Analytics 4 The tool is an add-on in Google Workspace Marketplace called GA4 Migrator for Google Analytics Google Sheets, and enables Google Analytics account administrators to migrate audience definitions, as well as users and their permissions from Universal Analytics to a GA4 property using Google Sheets.
Display Google AdSense introduces a new ad format in widescreen monitors Side Rail Ads is a new AdSense ad format that stick to the sides of pages when viewed on widescreen devices, such as desktops.
Data AdMob adds reporting on IDFA user permission status The new ATT consent status dimension enables publishers to see the IDFA user permission statuses and how they’re affecting the app monetization.
Search Google: Keywords under review no longer trigger ads Starting this month, keywords under review in Google Ads won’t be able to trigger ads.
Data Google introduces dynamic lookback windows in Analytics audiences Google this week announced the introduction of dynamic lookback windows in GA4 audiences, associated with the value of the event_count parameter.
Search Microsoft starts accepting cryptocurrency ads from exchanges in search results Microsoft Advertising this week announced it is now accepting advertising for cryptocurrency exchanges in the United States.
Retail Pinterest to buy THE YES to become the home of taste-driven shopping Pinterest believes the acquisition of THE YES will accelerate Pinterest’s vision to be the home of taste-driven shopping.
Display Google bans ads of skin lightening products implying the superiority of one skin tone Skin lightening products that imply the superiority of one skin tone over another are now prohibited from doing ads.
Display FTC seeks public comment on how to make effective disclosures in digital advertising The Federal Trade Commission (FTC) yesterday launched a process to collect public comment on how to make effective disclosures in digital advertising.
Retail Amazon Advertising creates a GitHub repository Amazon last month created the Amazon Ads API GitHub repository. The repository enables developers, retailers and advertisers to stay up to date on the latest additions.
DOOH Yahoo DSP integrates Hivestack SSP Yahoo last week announced the integration of Hivestack in Yahoo DSP. Advertisers and agencies using Yahoo DSP can now buy Hivestack’s DOOH inventory through real-time bidding (RTB) transactions.
Data Google introduces Behavioral Modeling in Google Analytics Behavioral Modeling for Consent Mode fills data gaps by modeling the behavior of users who decline analytics cookies based on the behavior of similar users who accept analytics cookies.
Display Google Ad Manager to adopt Open Measurement viewability for mobile app display inventory Google says this change brings Active View in line with the industry standard: Open Measurement (OM) SDK.
Display Google adds screenshots in Ad Manager and AdSense Policy Centers Screenshots in the Policy Centers help publishers to find the pages, identify and understand the policy issues.
DOOH Audio-Out-of-Home Vibenomics raises $12.3 million in new funding Vibenomics delivers music, messaging and programmatic audio ads.
Data DuckDuckGo browser blocks all trackers except the ones coming from Microsoft DuckDuckGo browsers in iOS and Android block all trackers except the ones coming from Microsoft.
Video Google recommends publishers to adopt the new app-ads.txt for CTV inventory Google advised publishers to set up the app-ads.txt file for all relevant CTV app stores.
Display Google tests Topics globally starting in July Tests are scheduled to start in July, in AdSense and in Google Ad Manager.
Retail Google to introduce more Shopping Ads in mobile search results The new placement for Shopping Ads will appear later this year in search results, in the US.
