Data Google updates Google Analytics 4 search bar Google yesterday updated Google Analytics 4 search bar, at the top of Google Analytics. The search bar at the top of GA4 now enables advertisers to find information about the current property or to navigate to other Google Analytics 4 property.
Video Netflix taps Nielsen for audience insights in the US, Mexico and Poland Nielsen last week announced a new multi-year agreement with Netflix to provide linear and streaming audience data across the US, Mexico and Poland.
Audio Podcast downloads increased 20% in 2022 Triton Digital last week announced the release of the U.S. Year-End Podcast Report. Podcast downloads increased by 20% in 2022 over the prior year, with an average of 3.8 hours of content downloaded per listener, per week.
Search Semrush Global Marketing Day 2023 Semrush last week announced the days, agenda, and speakers for the Global Marketing Day 2023. The conference is for free and will take place on February 16, beginning at 10 a.m. ET. Registrations are open.
Search Twitter rolls out Search Keywords Ads Twitter last week rolled out Search Keywords Ads to all advertisers as a beta test. According to Twitter, advertisers can now bid to insert Promoted Tweets solely among specific search results.
Retail Amazon launches Sponsored ads and Stores in Belgium Amazon last week launched Sponsored ads and Stores in Belgium. Merchants and vendors can now create Stores and pay for Sponsored Products, Sponsored Brands, Sponsored Display on Amazon.com.be
Retail Criteo partners with Giant Eagle Criteo this month announced a new partnership with one of the United States’ largest food, fuel and pharmacy retailers, Giant Eagle, Inc.
Data Twitter launches the Marketing Calendar for the year 2023 Twitter this week launched the Marketing Calendar for the year 2023. Advertisers can find events in different locations for the current year.
Retail Amazon’s RxPass: a monthly flat fee for generic medications Amazon this week launched RxPass in the US, a new monthly subscription for Prime members, providing patients with access to generic medications that treat over 80 common health conditions. RxPass costs a flat fee of $5 a month.
Social Twitter integrates DoubleVerify and IAS for brand safety Twitter this week announced a new integration with DoubleVerify and Integral Ad Science, now available to advertisers based in the US.
Social Instagram Quiet Mode Meta last week launched a Quiet Mode feature on Instagram. When Quiet Mode it’s enabled, Instagram does not send any notification, the profile activity status change to let people know, and Instagram automatically sends an auto-reply when someone sends a DM.
Video HUMAN takes down ad fraud operation targeting 120 publishers HUMAN last week took down an ad fraud operation, named VASTFLUX, where over 1,700 apps were spoofed with invisible video ads. 120 publishers were targeted.
Display DOJ sues Google for anticompetitive conduct over the past 15 years The US Justice Department today filed a new civil antitrust suit against Google for monopolizing multiple digital advertising technology products.
Retail Samsung Wallet available in 8 new markets Samsung Electronics this month announced the launch of Samsung Wallet in Australia, Brazil, Canada, Hong Kong, India, Malaysia, Singapore and Taiwan. Samsung Wallet is an app that enables users to do payments with Samsung mobile devices.
Audio Blubrry Podcasting integrates Auphonic to offer audio mastering Blubrry Podcasting last week integrated Auphonic, offering now audio mastering during the publishing process. Blubrry is offering a 30-day free trial for any hosting customer to try Media Mastering, starting Jan. 19. After this trial, it will be an additional monthly fee.
Data EDPB on the minimum thresholds for cookies banners The European Data Protection Board (EDPB) last week released a report with minimum thresholds for the cookie / consent banners. EDPB issued the report in reaction to over 700 cookie banner complaints from noyb.
Audio PRISA’s audio ad revenue grows 43% in 2022 PRISA today announced its audio advertising revenue grew 43% last year, over the previous year. PRISA Audio registered up 574 million downloads and 971 million listening hours last year - a year-over-year increase of 39% and 17%, respectively.
Display Microsoft expands in-market audiences to the Middle East and Africa Microsoft Advertising this month extended the in-market audiences to new markets, in the Middle East and Africa.
DOOH JCDecaux renews Singapore Changi Airport 2029 JCDecaux last week renewed the advertising concession (DOOH screens) with Singapore Changi Airport, for 7 years until 2029.
Data Google to shut down Optimize in September Google last week announced that Google Optimize will no longer be available after September 30, 2023. Google Optimize was created 5 years ago for free.
Display Google introduces Performance Max Experiments Google this month rolled out Performance Max Experiments in Google Ads. Advertisers can now test 1) uplift from Performance Max or test 2) Performance Max campaigns vs. Shopping campaigns.
Audio New HomePod (2nd generation) Apple today launched the second generation of the HomePod, for $299 or €349. HomePod is the smart speaker integrated into the Apple ecosystem, and packed with the personal assistant Siri.
Search Apple Business Connect Apple last week launched Apple Business Connect, a tool similar to Google Business Profile, enabling business to introduce and manage their information across Apple apps.
Display Yahoo and Taboola close the 30-year deal Yahoo and Taboola yesterday closed a 30-year commercial agreement. Taboola becomes the native advertising partner for all of Yahoo’s digital properties. Taboola native ads and outstream inventory will be available to buy through the Yahoo DSP.
Video JW Player acquires InPlayer JW Player yesterday announced it has acquired InPlayer, a leading provider of video subscription management and identity management technology.
