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PubMatic partners with Experian to offer Household-Level Commerce Data for ad targeting

PubMatic, an SSP, and Experian, a global information services company, today announced a partnership to offer household-level commerce data for ad targeting in the US and UK.

IAB Europe publishes a summary of Digital Services Act (DSA) transparency approach

IAB Europe, the European-level industry association for the digital advertising ecosystem, last month published a summary of its solution approach for meeting the Digital Services Act (DSA)'s supplementary advertising transparency requirements.

Google announces new IP Protection feature for Chrome

Google last month has announced a new IP Protection feature for Chrome that will help protect users' privacy by masking their IP addresses from certain domains.

Fubo exceeds guidance in Q3 2023 with strong subscriber growth

FuboTV Inc. (NYSE: FUBO), the sports-first live TV streaming platform, last week announced its financial results for the third quarter ended September 30, 2023. The company also raised its previously stated full year 2023 guidance for North America.

AdSense for Search and Other Search Ads products transition to new serving domains

Google last week announced that starting in November 2023, its Search Ads publisher products will undergo a transition from using "google.com" as their "serving domain" to new domains aimed at enhancing user privacy and adapting to evolving web platform standards.

Google Search announces 2 notable updates in November

Google this month announced two notable updates for November 2023: a core update and an update to the reviews system in Google Search.

PPC Agency: The Ultimate Guide to Choosing the Right One

A PPC agency is a company that specializes in managing pay-per-click (PPC) advertising campaigns. PPC is a type of online advertising where advertisers pay a fee each time one of their ads is clicked. PPC ads can appear in search engine results pages (SERPs), on social media platforms, and on

Yelp beats third-quarter expectations, raises full-year outlook

Yelp this week reported strong third-quarter results, beating analyst expectations on revenue and earnings. The company also raised its full-year outlook.

Misleading representation Google Policy

Google updates the Misleading Representation policy

Google this week announced an updated of its Misleading Representation policy to crack down on advertisers who fail to fulfill their promises due to a lack of qualifications.

Disney to acquire the remaining 33% stake in Hulu

The Walt Disney Company (NYSE: DIS) this week announced it will acquire the remaining 33% stake in Hulu, LLC held by Comcast Corp.’s (NASDAQ: CMCSA) NBC Universal (NBCU). The deal, which is expected to close in December 2023, will give Disney full ownership of the streaming service.

Paramount Global announces worldwide expansion of "EyeQ"

Paramount Global (NASDAQ: PARA; PARAA) this month announced the worldwide expansion of its premium digital video advertising platform, "EyeQ."

BuzzFeed's third quarter 2023 advertising revenue down 35% year-over-year

BuzzFeed, Inc. (NASDAQ: BZFD), a leading digital media company, today reported financial results for the third quarter ended September 30, 2023. BuzzFeed's third quarter 2023 financial results were below expectations, with revenue down 29% year-over-year.

Amazon Black Friday

Amazon Black Friday Sale 2023: Mark Your Calendars!

Black Friday is one of the biggest shopping events of the year. This year, Black Friday starts on November 24, 2023, but Amazon is already offering early deals.

DV360 launches Structured Data Files (SDF) v7

Google this week announced the general availability of Structured Data Files (SDF) v7, a new version of its file format for uploading and downloading data to and from Display & Video 360.

Amazon Advertising Revenue soars 26% Year-Over-Year in Q3 2023

Amazon Advertising Revenue soars 26% Year-Over-Year in Q3 2023

Amazon this week reported the Q3 2023 earnings where advertising played a significant role in the company's growth. Amazon's advertising revenue growth is outpacing the growth of its remaining businesses.

Captify launches TV Search Lift offering for CTV Advertisers

Captify this week announced the launch of TV Search Lift, a proprietary TV study that evaluates the success and outcomes of CTV campaigns using authentic onsite search data.

ESPN BET set to Launch on November 14, 2023, in 17 States

Sports enthusiasts and betting aficionados in the United States have an exciting date to mark on their calendars. ESPN BET, a newly-branded online sportsbook, is all set to make its debut with a planned launch on November 14, 2023.

Streaming Delivers Hard-to-Reach Households

Effectv identifies key components of success for high-reaching multiscreen campaigns

Effectv this month released a new study identifying the key components of success for high-reaching multiscreen campaigns. The study analyzed approximately 40,000 monthly ad campaigns airing across traditional TV and streaming content.

Year-Over-Year Summary of US Fraud Benchmark Reports

Agency executives now include 1% IVT benchmark in contracts

The digital advertising industry has reached consensus on a single metric to measure its success in achieving a predictable, consistent, and low fraud rate, according to the 2023 TAG US Fraud Benchmark Study. Agency Executives Now Include 1% IVT Benchmark in Contracts.

Microsoft Advertising

Microsoft Advertising Celebrated Partner nominations now open

Microsoft Advertising is now accepting nominations for the 2023 Microsoft Advertising Celebrated Partner awards, the company this week announced.