Search Google tightens Location Asset Requirements for Google Ads Google is set to implement stricter guidelines for Location assets within Google Ads, effective December 2023. This update aims to enhance the relevance and accuracy of location information displayed in ads, ensuring a more seamless user experience.
Display Google revamps Chrome Web Store Google last week revamped the Chrome Web Store. The go-to destination for Chrome extensions and themes, has received a significant makeover, bringing a fresh look, improved navigation, and new features to enhance the user experience.
Search Google Search Console crawl rate limiter tool to be deprecated Google last week announced the Crawl Rate Limiter Tool in Google Search Console will be deprecated on January 8, 2024.
Data Google updates requirements for Bulk Email Senders to Gmail Gmail's new requirements for bulk email senders include maintaining a spam rate below 0.3% as reported in Postmaster Tools. This is a critical measure to ensure that emails from bulk senders are delivered to Gmail inboxes and not filtered as spam.
Data GreenBid chooses Magnite as first SSP partner to reduce Carbon Impact GreenBid will enable advertisers to purchase carbon offsets programmatically through real-time bidding (RTB) auctions, making it easier and more efficient to reduce their carbon footprint.
Retail BigCommerce merchants see 14% GMV Increase on Thanksgiving and 6% GMV Increase on Black Friday BigCommerce last week announced that its customers experienced a 14% increase in gross merchandise value (GMV) on Thanksgiving and a 6% increase in GMV on Black Friday compared to the same days in 2022.
Retail Shopify Merchants smash Black Friday records with a staggering $41 Billion in sales Shopify merchants shattered Black Friday records, generating an astounding $41 billion in global sales – a 21% increase over 2022. According to Shopify, this performance underscores the resilience and adaptability of Shopify merchants, who continue to thrive in an ever-evolving retail landscape.
Data Google Analytics 4 introduces Scheduled Emails Google this month announced the introduction of scheduled emails for Google Analytics 4 (GA4), empowering administrators to automate the delivery of standard and custom reports to team members.
Data Google Analytics 4 revamps Admin Experience for enhanced usability and efficiency Google this month announced the rollout of a redesigned Admin experience for Google Analytics 4 (GA4) properties. This update aims to streamline and simplify administrative tasks, enabling users to navigate settings more effectively and maximize the insights derived from GA4.
Data RTB House launches ContentGPT, a new AI audiences insights tool By leveraging the power of Generative Pre-trained Transformers (GPT) and Large Language Models (LLMs), ContentGPT provides insights into the specific interests and intents of webpage readers across the Open Internet.
Display What is marketing? Marketing is the activity of identifying, anticipating, and satisfying customer needs. It involves the creation, communication, delivery, and exchange of offerings that have value for customers, clients, partners, and society at large.
Display Brand advertisers embrace Performance KPIs for mobile campaigns, InMobi study reveals InMobi this month published a new study on Advertiser Perceptions revealing that brand advertisers are increasingly adopting performance KPIs (key performance indicators) for their mobile campaigns.
Search Google introduces Notes in search results Google this month launched a new experiment in Search Labs called Notes, enabling users to share tips and insights about articles and topics right on Search.
Data GA 4 360 customers gain increased parameter value character limit Google this month announced Google Analytics 4 (GA4) 360 customers can now send string parameter values of up to 500 characters from web data streams.
Display Google Ad Manager introduces Web Interstitial triggers for enhanced ad control Google Ad Manager this month announced the launch of web interstitial triggers in beta, empowering publishers with greater control over the timing and placement of interstitial ads on both desktop and mobile web platforms.
Data WPP and Sprinklr partner to bring AI-Powered CXM solutions to global brands Sprinklr this month announced an expanded strategic partnership with WPP. Together, WPP and Sprinklr will create AI solutions to help global clients deliver more personalized and consistent experiences to customers using Sprinklr’s unified customer experience management (Unified-CXM) platform.
Microsoft rolls out new UET testing functionality Microsoft Advertising this month released a new UET testing functionality to help advertisers ensure that their Universal Event Tracking (UET) tags are working properly. UET is a crucial tool for tracking conversions across a website, allowing advertisers to see how their marketing efforts are driving results. The new UET testing
Display Microsoft introduces Maximize Conversions and Target CPA bidding in Audience Ads Microsoft Advertising this month announced the introduction of new automated bidding options for Audience Ads. Advertisers can now use Maximize Conversions or Target CPA strategies in Microsoft Audience Network.
Display Google Ads introduces generative AI in Performance Max Google this month announced the rollout of generative AI features in Performance Max, empowering marketers to create and enhance their creative assets with ease and efficiency.
Data Eyeota partners with Expandi to offer targeted B2B audiences in Europe Eyeota, a Dun & Bradstreet company, this month announced a partnership with Expandi, to offer targeted B2B audiences in Europe.
Data MiQ acquires Grasp MiQ today announced it has acquired Grasp, a French media governance and data quality company. In 2022, MiQ acquired UK-based AirGrid, a company that provides targeting and activation capabilities for programmatic advertising.
Display Google Ad Manager launches Beta Support for manual creative review protections Google Ad Manager yesterday announced the launch of beta support for Manual Creative Review Protections, a new feature that allows publishers to block unreviewed creatives from serving until they have been reviewed in the Ad Review Center.
Data Comscore revenue down 1.9% YOY, but profitability and adjusted EBITDA increase significantly Comscore's third-quarter results were mixed, with revenue down slightly year-over-year but profitability and adjusted EBITDA up significantly.
Social TikTok integrates Salesforce CRM TikTok last month announced a new integration with Salesforce CRM, a customer relationship management (CRM) platform. The integration allows businesses to automatically sync their TikTok leads and customer data with Salesforce, so they can better manage their sales and marketing efforts.
Display Taboola announces advancements in generative AI AdMaker for advertisers With Taboola Generative AI AdMaker, advertisers can now make instant adjustments to their existing creative assets, such as replacing backgrounds or generating image variations.
