DOOH Hivestack Curate Hivestack, the independent programmatic digital out of home ad tech company, this month announced the launch of Hivestack Curate, a new DOOH marketplace that enables buyers to customize their inventory sourcing and build strategic, curated deals based on their specific business goals.
Display Google Ads: Performance Max vs Demand Gen Performance Max and Demand Gen are both Google Ads campaign types that can be used to reach potential customers across Google's network. However, they have different goals and target different stages of the customer journey.
Display Google Ads API now supports Search Themes Beta for Performance Max Campaigns Google today announced that Performance Max campaign search themes beta is now available through the Google Ads API, allowing advertisers to provide Google AI with inputs.
Display Google to restrict available targetings on financial ads Google today announced an update to its Personalized Ads Policy restricting targeting of certain sensitive interest categories for ads related to consumer financial products and services. This change is effective February 28, 2024.
Social LinkedIn to introduce retargeting and LAN distribution on Document Ads LinkedIn yesterday announced several new advertiser audience capabilities that will help B2B marketers drive and track conversions more effectively. These new capabilities include:
Social The Power of Sound in TikTok Ads Sound is an essential element of TikTok, and it plays a crucial role in the effectiveness of TikTok ads. Here are some of the key reasons why sound is so important for advertisers on TikTok.
Social TikTok introduces Badged Agency Partners TikTok this month announced the launch of a new category in its Marketing Partners Program: the Agency category. This category recognizes media agencies around the world with proven expertise in TikTok marketing.
Data Google introduces comparison toggles in GA4 Google today announce the introduction of a new toggle next to the comparison at the top of each report. The toggle enables advertisers to quickly turn on and off the selected comparisons as they look at their reports.
Retail Amazon's Black Friday and Cyber Monday sales were the biggest ever Amazon (NASDAQ: AMZN) today announced its record-breaking Black Friday and Cyber Monday holiday shopping event, spanning November 17 through November 27, was the biggest ever compared to the same 11-day period in previous years.
Display Taboola renews with NBCU News Group Taboola today announced a new five-year deal with NBCUniversal News Group, a news organization in the U.S. that reaches seven in 10 American adults each month.
Audio Apple reveals the Most Popular Podcasts of 2023 in the US Apple today announced the most popular podcasts of 2023, highlighting the top shows that captured the attention of listeners in the US.
Data Microsoft Monetize launches Monetize Insights Monetize Insights is designed to help publishers maximize their monetization revenue by providing them with easy-to-access data and insights into their inventory performance.
Retail Shopify Merchants drive record-high $9.3 billion in Black Friday-Cyber Monday sales Shopify merchants reached a record of $9.3 billion in sales* over Black Friday-Cyber Monday (BFCM) weekend — a 24% increase from last year.
Data Google Analytics improves data sampling Google Analytics this week announced it has made improvements to data sampling and the (other) row in reports and explorations. These improvements will provide users with more accurate results and reduce the likelihood of seeing the (other) row or data sampling.
Social TikTok Events API TikTok this month announced the launch of a consolidated endpoint for its Events API, a secure server-to-server (S2S) integration that allows advertisers to share marketing data with TikTok.
Social Meta launches a Facebook Organic A/B Testing API Facebook this month launched a Facebook Organic A/B Testing API, an enterprise solution for developers to programmatically test their video content.
Data Amazon to provide free artificial intelligence (AI) skills training and education Amazon yesterday announced the launch of AI Ready, a new initiative to provide free artificial intelligence (AI) skills training and education to 2 million people globally by 2025.
Data Google limits applications to the click tracker certification program Google this month announced it will start to limit applications to the click tracker certification program to one quarter a year. This means that click tracker service providers will only be able to submit applications during a specific timeframe.
Social LinkedIn Conversions API The LinkedIn Conversions API is a tool that allows businesses to connect their offline and online data with LinkedIn.
Retail Amazon blocks over 200 million suspected fake reviews in 2022 Amazon this month revealed it has blocked or removed more than 200 million suspected fake reviews from its stores worldwide. Amazon says this happened thanks in part to the company's use of AI.
Video Buffalo Sabres and FuboTV expand streaming of games into the Niagara region of Southern Ontario The Buffalo Sabres and FuboTV today announced a multi-year partnership to expand streaming of Buffalo Sabres games into the Niagara region of Southern Ontario, beginning November 27th.
Video Google streamlines Video Publisher Policies Google is streamlining its video publisher policies across all its products, including AdSense, Ad Manager, and AdMob, starting April 1, 2024. The new policies are designed to simplify compliance and keep pace with industry standards.
Search Google Search expands support for Structured Data with Profile Page and Discussion Forum Markup Google today announced support for profile page and discussion forum structured data, along with new Search Console reports to enhance the visibility of first-person perspectives from various online communities.
Social LinkedIn Ads introduces Publisher Reporting LinkedIn this month expanded transparency for campaigns that run across its network of publishers, Linkedin Audience Network. This includes the introduction of Publisher Reporting, which now includes IAB Category Reporting.
Social DV Brand Suitability and Custom Contextual now available on LinkedIn Audience Network DoubleVerify (DV) this month announced the launch of DV Authentic Brand Suitability and DV Custom Contextual solutions on the LinkedIn Audience Network (LAN).
