Data

EDPB to adopt guidelines on Technical Scope of ePrivacy Directive's Article 5(3)

The European Data Protection Board (EDPB) has taken a significant step towards enhancing privacy protections with the adoption of Guidelines pertaining to the technical scope of Article 5(3) of the ePrivacy Directive.

Video

Checklist for buying premium TV advertising

In a move to enhance transparency and accountability in the video advertising industry, last month, the FreeWheel Council for Premium Video (FWC) and the Video Advertising Bureau (VAB) have collaborated to introduce a new checklist for buying premium TV advertising.

Search

Google updates Course Structured Data Recommendations

Google last month announced new recommendations for providing course structured data to enhance the visibility of courses in search results.

Data

Google's Privacy Readiness Guide

Google's 2024 Privacy Readiness Guide is designed to help businesses prepare for the deprecation of third-party cookies in Chrome, which is scheduled to happen in the second half of 2024.

Video

Google expands Brand Lift Studies Cross-Exchange to connected TV (CTV) devices in DV360

Display & Video 360, Google’s DSP, last month announced the expansion of its Brand Lift studies Cross-Exchange to connected TV (CTV) devices.

Display

Google provides details on how Protected Audience can be integrated by publishers

Protected Audience (former FLEDGE API) allows publishers to sell advertising space to buyers who have already shown interest in the publisher's content.

Social

Instagram rolling out new features for content creation

Instagram last month rolled out a number of new features and updates to make it easier for creators to express themselves and connect with their audiences.

Social

Reddit launches Carousel Ads and Product Ads

Reddit yesterday announced the launch of two new ads Conversation Placement. The two new ads are Carousel Ads and Product Ads.

Search

Google Ads to allow Sports Betting Ads in Florida

Google this month announced it will begin to accept and run ads for sports betting from licensed entities in Florida. The change is part of an update to the Google Ads Gambling and games policy United States country-specifics, which went into effect on November 15, 2023.

Search

Bing introduces Generative AI Captions

Bing this month announced the launch of Generative AI Captions, a groundbreaking feature that utilizes the power of artificial intelligence to provide users with concise and informative summaries of web pages.

Video

YouTube Select Shorts to be available in Display & Video 360 Instant Reserve

Google this week announced advertisers will be able to reserve Shorts ads on YouTube Select lineups using Display & Video 360 Instant Reserve.

Search

Google forbids advertising or sale of e-juice products on its Shopping and Free Listings platforms

In a move to protect public health, Google this month announced that it will no longer allow the advertising or sale of e-juice products on its Shopping and Free Listings platforms.

Video

Ad-supported streaming continues to gain momentum in Indonesia

The findings underscore the rising popularity of ad-supported streaming in Indonesia, revealing that 69% of TV viewers in the country engage in ad-supported streaming.

Display

Google updates Political Content Policy for Taiwan

Effective December 2023, Google will update its Political Content policy to include restrictions in Taiwan. The policy update will prohibit ads featuring political parties, current elected officeholders, or candidates for certain elected offices on Google platforms in Taiwan.

Retail

Google Merchant Center to sunset first-click, linear, time-decay, and position-based attribution models

Google has announced that it will be sunsetting first-click, linear, time-decay, and position-based attribution models in Merchant Center conversion tracking.

Social

Blending Organic and Paid Content on LinkedIn

A recent blog post by Michael Rossini, Associate Director of Paid Media & Performance Marketing at National University, highlights the power of blending organic and paid content on LinkedIn to effectively engage prospective students and drive enrollment.

DOOH

JCDecaux and Grupo Publigrafik merge to become the most diversified Outdoor Advertising Platform in Central America

JCDecaux Top Media and Grupo Publigrafik's outdoor advertising branch in Central America today announced a merger to create the most diversified outdoor advertising platform in terms of geographies and products as well as services.

Audio

Meta unveils Audiobox, an AI text-to-audio generator

Audiobox significantly expands the capabilities of generative AI for audio, enabling users to create custom audio content with greater ease and control.

Video

FreeWheel and OrkaTV partner to enhance FAST channel advertising for marketers

FreeWheel and OrkaTV today announced a new partnership to provide marketers with enhanced access to and targeting capabilities within the growing free-ad supported streaming television (FAST) sector.

Search

Comscore unveils Generative AI Search measurement capabilities

Comscore today announced the launch of its new Generative AI (artificial intelligence) search measurement capabilities.

Audio

Nielsen study uncovers Consumer Ad Avoidance trends

A Nielsen study, released today, revealed the majority of consumers are actively avoiding ads across various media platforms, including podcasts, streaming services, and live TV.

Search

Google updates Search Quality Rater Guidelines to enhance user experience

Google has announced an update to its Search Quality Rater Guidelines, effective November 16, 2023. The updated guidelines aim to simplify the evaluation process for search raters and provide clearer guidance for assessing the quality of web pages.

DOOH

JCDecaux renews and extends its advertising concession with Madrid Metro for 10 years

JCDecaux SE (Euronext Paris: DEC) last month announced that it has renewed and extended its advertising concession with Madrid Metro for 10 years. The new contract will see JCDecaux install more than 460 new digital screens, making it the most digitised JCDecaux-marketed metro in Europe.

DOOH

Hivestack Curate

Hivestack, the independent programmatic digital out of home ad tech company, this month announced the launch of Hivestack Curate, a new DOOH marketplace that enables buyers to customize their inventory sourcing and build strategic, curated deals based on their specific business goals.

Display

Google Ads: Performance Max vs Demand Gen

Performance Max and Demand Gen are both Google Ads campaign types that can be used to reach potential customers across Google's network. However, they have different goals and target different stages of the customer journey.