Retail DoubleVerify report on Retail Media spotlights Key Trends for advertisers in 2024 A new report from DoubleVerify (DV), released this week, reveals that retail media networks (RMNs) are rapidly gaining traction among advertisers, particularly in the US.
Social Sprinklr unveils Conversational AI+, human-like conversational bots Sprinklr this week introduced Conversational AI+, a new capability that simplifies the creation and deployment of human-like conversational bots.
Social Meta rolling out End-to-End Encryption on Messenger and Facebook Meta this week announced the rollout of default end-to-end encryption for personal messages and calls on Messenger and Facebook.
Social EDPB orders Meta to cease Behavioral Advertising in entire EEA The European Data Protection Board (EDPB) this week issued an urgent binding decision ordering Meta Ireland Limited (Meta IE) to cease processing personal data for behavioral advertising purposes on the basis of contract and legitimate interest throughout the entire European Economic Area (EEA).
Display Google clarifies Cryptocurrency Coin Trust ads policy The new policy will take effect on January 29, 2024, and will require advertisers who target the United States to obtain certification from Google before running ads for CCTs.
Google changing YouTube Music to accommodate podcasts Google this week announced a number of new features and integrations that are designed to make it easier for users to listen to podcasts on YouTube Music. Besides the new features, Google is launching a Migration Tool for Google Podcasts. Google will discontinue Google Podcasts in the US as early
Audio Google Migration Tool for Google Podcasts listeners Google this week announced a migration tool enabling Google Podcasts listeners in the US to migrate their subscriptions to YouTube Music or export them for use in other podcast apps. The tool is expected to be released in the coming weeks.
Data Google Analytics updates Preset Date Ranges in Explore Google Analytics this week announced an update to its Explore feature that changes the way preset date ranges are handled.
Data Google Analytics introduces Warning System for properties with high event volume Google Analytics this week announced the introduction of a new warning system to alert owners of large properties that are approaching the event collection limits.
Display Google Ads to accept Lottery-Courier Ads in Arkansas, Montana, New Jersey, and New York Google Ads this week announced it will begin accepting and running ads for lottery-couriers in Arkansas, Montana, New Jersey, and New York. This represents an expansion of the company's policy, which previously only allowed ads for lottery-related services in a limited number of jurisdictions.
Social Sprinklr reports its highest quarterly profitability ever Sprinklr this week reported financial results for its third quarter ended October 31, 2023. The company saw revenue increase 18% year-over-year to $186.3 million, while subscription revenue grew 22% to $170.5 million.
Social Meta expands its use of AI across Facebook, Instagram, Messenger, and WhatsApp Meta this week announced it is expanding its use of AI across its apps, including Facebook, Instagram, Messenger, and WhatsApp.
Display Private State Token API The Private State Token API is a technology that allows Google to verify that a user has not given consent for the use of their personal data for ad personalization. This API is used by Google to serve Limited Ads.
Display Google to open demand for Limited Ads (LTD) in Q1 2024 Google this week announced plans to introduce programmatic bidding support for inventory eligible for Limited Ads.
DOOH Scope3 expands Carbon Measurement Capabilities to include DOOH advertising Scope3 today announced the addition of digital out-of-home (DOOH) to its emissions measurement. This expansion includes advancements to Scope3's emissions model to consider the unique variables of DOOH advertising.
Video Google TV to become a YouTube targeting option in DV360 Google yesterday announced an expansion of control over YouTube & partner video line items, allowing advertisers to separately manage eligibility for serving on Google TV and video partners.
DOOH JCDecaux secures extended partnership with Lima Airport JCDecaux today announced that its subsidiary JCDecaux Peru has renewed and extended its partnership with Lima Airport Partners (LAP) for the advertising concession at the new Jorge Chávez International Airport (LCY) in Lima, Peru.
Data Google Gemini AI Google today introduced Gemini, its most capable and general AI model yet. Gemini is multimodal, meaning it can understand and reason about different types of information, including text, code, audio, image, and video.
Video YouTube to expand 30-Second Non-Skippable Video Ads globally YouTube yesterday announced it is expanding the availability of 30-second non-skippable ads to all countries through Instant Reserve, in DV360.
Data Google Analytics 4 introduces new dimensions in audience builder Google Analytics 4 (GA4) yesterday announced the introduction of new dimensions to its audience builder, segment builder, custom reports builder, and Data API
Data ANA Programmatic Media Study Reveals Transparency Challenges in Digital Advertising The Trustworthy Accountability Group (TAG), a global certification program dedicated to enhancing safety and transparency in digital advertising, has unveiled the conclusive findings of the ANA Programmatic Media Supply Chain Transparency Report today.
Display Google Ads to allow Sports Betting Ads in Vermont Google today announced it will begin accepting and running ads for sports betting from state-approved entities in Vermont starting December 12, 2023. This is a significant change to the company's gambling and games policy, which previously prohibited all ads for online gambling.
Search Microsoft testing Deep Search for Complex Queries Microsoft today announced it is testing Deep Search, a new feature for its Bing search engine that aims to provide more comprehensive and relevant answers to complex queries.
DOOH Vistar Media and Big Tree partner to deliver OOH advertising in Malaysia Vistar Media has integrated Big Tree's digital screens into its network of OOH inventory, enabling advertisers to reach consumers across Malaysia programmatically.
Retail Walmart introduces Partner Network Directory Walmart this month announced the launch of the Walmart Connect Partner Network directory, a comprehensive resource for businesses seeking advertising solutions and support.
