PPC Land (Page 152)

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Amazon laying off hundreds

Amazon aggressively restructures entertainment divisions, laying off hundreds

Amazon this week announced layoffs across its Prime Video, MGM Studios, and Twitch units. The company is reportedly cutting hundreds of jobs, reflecting a strategic shift in focus and resource allocation.

Google to phase out underutilized features in Google Assistant

Google to phase out underutilized features in Google Assistant

According to Google, these adjustments will prioritize core features that are most frequently used and invest in their underlying technology to provide a more consistent and intuitive experience across devices.

LinkedIn Revenue Attribution Report

LinkedIn Revenue Attribution Report

The Revenue Attribution Report is a comprehensive tool that allows marketers to seamlessly connect their Customer Relationship Management (CRM) data with their LinkedIn ad activities.

The Will Cain Podcast

FOX News Audio’s The Will Cain Show Goes Live on FOX News Digital

FOX News Audio’s popular podcast, The Will Cain Show, is expanding its reach with a live video component. Starting January 15th, the show will air live with video on FOXNews.com every Monday through Thursday at 12 PM/ET.

Microsoft Advertising to deprecate Hotel Center Subaccounts

Microsoft Advertising to deprecate Hotel Center Subaccounts

Microsoft Advertising yesterday announced a change in how hotel advertisers can manage their campaigns. Starting February 6, 2024, Hotel Center subaccounts will no longer be available. Instead, hotel advertisers will need to use the new Lodging campaigns feature.

Buy with Prime integration to Salesforce Commerce Cloud

Amazon expands Buy with Prime integration to Salesforce Commerce Cloud

Amazon yesterday announced the expansion of its Buy with Prime integration to Salesforce Commerce Cloud, a cloud-based commerce platform that powers e-commerce stores for businesses of all sizes.

YouTue Search CPR

Google enhances First Aid Information access on YouTube Search

YouTube yesterday announced it is making it easier to find first aid information on the platform. Google has introduced "first aid information shelves" that will be pinned to the top of search results for a variety of acute health topics.

Respondents Who Felt Ad Breaks Were Longer than Expected

FreeWheel and MediaScience reveals How to Optimize Ad Pods for Optimal Viewer Experience

FreeWheel yesterday released new findings from its Viewer Experience Lab initiative, providing valuable insights for publishers and advertisers on how to optimize ad pods to enhance the viewing experience and boost brand impact.

Tennis Australia taps Magnite for Programmatic Advertising

Under the partnership, Tennis Australia will leverage Demand Manager, Magnite's header bidding wrapper services solution, to monetize its display and mobile inventory programmatically for the first time.

Echo is now streaming on Disney+ and Hulu

Marvel Studios last month unveiled a thrilling trailer for its upcoming original series, 'Echo', which premiered yesterday, exclusively on Disney+ and Hulu.

The Privacy Sandbox: Reimagining Advertising Without Compromising Privacy

The Privacy Sandbox: Reimagining Advertising Without Compromising Privacy

By adopting the 5 privacy-focused APIs from the Privacy Sandbox, marketing professionals can adapt to the changing landscape of digital advertising and continue to deliver effective campaigns that respect user privacy.

Third-Party Cookie Phaseout Timeline

A Practical Guide for Marketing Professionals Navigating the Third-Party Cookie Phaseout

The long-awaited phaseout of third-party cookies is finally upon us. Google Chrome, the world's most popular browser, disabled third-party cookies for 1% of users, and will gradually expand this to all users in Q3 2024.

Doja Cat's Concert in VR

Experience Doja Cat's Concert in VR: A Marketing Opportunity for Meta and Artist

Meta has partnered with Doja Cat and The Diamond Bros to bring fans an immersive virtual reality (VR) concert experience, Doja Cat: The Scarlet Tour in VR.

Google updates Sensitive Events policy

Google updates Sensitive Events policy

Under the updated policy, a "Sensitive Event" is defined as an unforeseen event or development that poses a significant risk to Google's ability to provide high-quality, relevant information and ground truth.

Google Expands Casting Capabilities including TikTok

Google Expands Casting Capabilities to More Devices and Apps, including TikTok

Google yesterday announced it is expanding its casting capabilities to more apps and devices. This includes bringing casting to TikTok, as well as adding Chromecast built-in to the 2024 LG TV series and LG Hospitality and Healthcare devices.

Amazon unveils Industry-First Matter Casting for Fire TV and Echo Show 15

Amazon this week announced Matter Casting, a new feature that enables seamless casting of content from supported streaming apps on iOS and Android devices to Fire TV and Echo Show 15 devices.

Panasonic TV and Amazon Fire TV

Panasonic and Amazon Partner to Bring Fire TV to New Smart TVs

Panasonic and Amazon this week announced a global collaboration to bring Fire TV to new Panasonic smart TVs starting in 2024. This partnership will give customers around the world access to a Fire TV experience and Alexa integration, combined with Panasonic's best-in-class smart TVs.

iHeartMedia and Magnite Launch a Marketplace for Omnichannel Audio Advertising

iHeartMedia and Magnite Launch a Marketplace for Omnichannel Audio Advertising

iHeartMedia and Magnite have announced the launch of a first-of-its-kind marketplace that brings together iHeartMedia’s broadcast radio, streaming radio, and podcast assets for inclusion in omnichannel programmatic media buys.

Yahoo Launches Identity Testing Capabilities to Enable Advertisers to Prepare for Cookieless Future

Yahoo Launches Identity Testing Capabilities to Enable Advertisers to Prepare for Cookieless Future

In response to the impending deprecation of third-party cookies, Yahoo has unveiled today identity testing capabilities directly within its Yahoo DSP. This new feature empowers advertisers to gain valuable insights and optimize their campaigns effectively in a cookieless environment.

Google to allow advertising of Cryptocurrency Coin Trusts

Google to allow advertising of Cryptocurrency Coin Trusts

Google today announced an update to its Cryptocurrency and related products policy, which will expand the scope of acceptable advertising for Cryptocurrency Coin Trusts in the United States.

Triton Digital integrates with Amazon Publisher Services

Triton Digital integrates with Amazon Publisher Services

Triton Digital today announced its integration with Amazon Publisher Services (APS), enabling Amazon DSP advertisers to reach a wider audience of listeners with interactive audio ads.