Retail Walmart and Wholescale partner to deliver Authentic Ratings and Reviews to shoppers Walmart and Wholescale this week announced a new partnership to syndicate authentic ratings and reviews to the world's largest retailer. The partnership will leverage Wholescale's technology to deliver high-quality, verified reviews to Walmart shoppers.
DOOH JCDecaux secures renewal of Hong Kong MTR and Airport Express JCDecaux SE this month announced it has been awarded the renewal of its exclusive advertising contracts in Hong Kong, with the MTR Corporation for the operation and management of advertising across eight MTR lines, including Airport Express.
Video Half of CTV users wish all TV Ads had an option to buy the advertised product A new study from LG Ad Solutions found that most CTV users are ready for a more integrated shopping experience on their TVs.
Audio Australian Podcast Market continues to grow in 2023 The Australian podcast market continues to grow, with new entrants and established publishers alike seeing strong results in December 2023.
Data Google to obtain additional consent from users to share data across services Google will need to obtain additional consent from users to continue sharing this data.
Data New Updates to Consent Mode from Google In a bid to enhance enforcement of the EU User Consent Policy (EU UCP) for audience and measurement solutions, Google announced new updates to consent mode for Google Ads, Google Marketing Platform, and Google Analytics.
Social TikTok seeks over 300 professionals for US expansion TikTok, the popular short-form video app, is expanding its team in the United States with over 300 open positions in marketing, product and sales.
Video Apple previews new entertainment experiences launching with Apple Vision Pro Apple this month launched Apple Vision Pro, a mixed reality (MR) device. Apple Vision Pro is a new entertainment device that delivers an immersive and captivating experience.
Display Artifact to wind down operations Artifact's CEO Kevin Systrom this month announced the decision to wind down operations of the app. The Artifact app was launched a year ago and has been praised for its innovation and design, but Systrom said that the market opportunity is not big enough to warrant continued investment.
Data LiveRamp to acquire Habu LiveRamp yesterday announced it has entered into a definitive agreement to acquire Habu, a data clean room software provider, in a cash and stock transaction valued at approximately $200 million.
Video Google Cast introduces New Features and Devices Google this week announced a number of new features and devices for its Cast platform, making it easier and more convenient than ever to stream media from Android devices to other screens.
Display Google Play expands support for Real-Money Games Google Play is expanding its support for real-money games (RMG) this year, including game types and operators not covered by an existing licensing framework. The company will begin supporting RMG apps in India, Mexico, and Brazil in June, with plans to expand to more countries in the future.
Video Discover Google's new approach to maximise Brand Awareness on YouTube In a recent test, campaigns that opted into all three inventory types—in-stream, in-feed, and Shorts ads—delivered an average of 54% more reach at 42% lower cost per mille (CPM) than campaigns that utilized in-stream ads only.
Audio Featured How Google is now ingesting Podcasts on YouTube Google this week announced that it is now ingesting podcasts on YouTube through RSS feeds, giving podcast creators a new way to reach a wider audience.
Video YouTube expands Shorts Editing Options with New Layout Feature YouTube last month announced the rollout of a new editing feature that allows users to modify the layout of their Shorts when converting long-form clips. This new tool expands the creative possibilities for Shorts creators and enhances the overall user experience.
Audio Blackstone Publishing launches Blackstone Unlimited with a collection of over 6,500 audiobook titles With an expansive collection of over 6,500 audiobook titles, Blackstone Unlimited provides instant access, no restrictions, and a diverse selection of genres and authors, all at a fixed flat rate.
Video Australian Lamb's "The Generation Gap" Ad Sparks Buzz Australian Lamb's latest ad, The Generation Gap, has taken the internet by storm, generating a whirlwind of reactions and sparking a conversation about generational divides.
Retail Manufacturer Part Numbers (MPNs): Essential Identifiers for Product Management Manufacturer Part Number (MPN) is a unique identifier assigned by manufacturers to distinguish specific products.
Audio Audacy's Chapter 11 Filing: A New Beginning for the Audio Giant Audacy, the second-largest radio broadcaster in the United States, filed for Chapter 11 bankruptcy protection on January 7, 2024. This move was a decision to restructure the company's balance sheet and emerge as a stronger, more financially sound entity.
Data Artefact and Treasure Data partner to enable brands to deliver personalized customer experiences Artefact and the customer data platform (CDP) provider Treasure Data have announced a new partnership to help brands deliver personalized customer experiences and generate more business value from their marketing campaigns.
Retail Walmart's Baby Days savings event starts February 15 Walmart's biggest Baby Days savings event of the year starts on February 15th, and it's time to start prepping your listings, Walmart yesterday announced.
Retail Microsoft unveils new Generative AI and Data Solutions for Retailers Microsoft today announced the introduction of new generative AI and data solutions that can help retailers create more personalized shopping experiences, empower store associates, and unlock insights from their data.
Data TikTok expands Measurement Partner Program with Cross-Channel and Lift specialties In a move to enhance marketing effectiveness, TikTok has introduced two new partner specialties – Cross-Channel and Lift – under its Measurement Badge category.
Social TikTok: skippable ads can be just as effective as non-skippable ads Skippable ads can be just as effective as non-skippable ads, if not more so, shows a recent study conducted by IPG's MAGNA Media Trials in collaboration with TikTok.
Video Amazon aggressively restructures entertainment divisions, laying off hundreds Amazon this week announced layoffs across its Prime Video, MGM Studios, and Twitch units. The company is reportedly cutting hundreds of jobs, reflecting a strategic shift in focus and resource allocation.
