Search

Google changes the way it measures impressions and clicks for job listings

Google this month announced a significant update to its Search Console that will enhance the way it measures impressions and clicks for job listings and detail pages.

Display

Google updates Gambling and Games Policy in Mozambique

Google is updating its Gambling and Games policy for Mozambique, effective February 7, 2024. No More Online Casino Ads.

Social

Meta enhancing User Choice in EU with new options for Data Sharing and Messaging

Meta yesterday announced is introducing new options for how Instagram and Facebook users in the EU, EEA, and Switzerland can manage their experiences across the platform.

Search

Appen faces $82.8 Million contract termination from Google, impact on search quality raters

As a result of this decision, thousands of search quality raters will lose their jobs. It is unclear what will happen to the search quality rating process in the future.

Data

Google Analytics sampling

Google Analytics sampling is a technique used to reduce the amount of data that needs to be processed and analyzed in order to provide accurate results.

Display

AdSense unveils new Fine-Tune Controls for In-Page Auto Ads

Google AdSense this month announced a new beta feature that gives publishers more control over the placement and distribution of in-page Auto ads.

Social

Sponsored LinkedIn Articles: A Step-by-Step Guide

Sponsored LinkedIn Articles are company Page articles that are given a boost by promoting them as single image ads. These articles act as valuable assets for brand awareness, engagement, and lead generation campaigns.

Social

LinkedIn launches Sponsored Articles

LinkedIn this week has introduced a new ad type called sponsored articles, which enables businesses to promote their content directly within the LinkedIn platform. This new feature is designed to help businesses reach a wider audience and generate more leads.

Display

Google Ads to suspend buying on apps using multicall tactics

Google Ads this week announced it will suspend buying on apps that use multicall tactics to evade its detection systems. This change started yesterday.

Data

FTC to ban InMarket Media from selling or licensing any precise location data

The Federal Trade Commission (FTC) this week announced it will ban data aggregator InMarket Media from selling or licensing any precise location data.

Search

Google introduces AI-Powered Multisearch in Lens

Google this week introduced AI-Powered Multisearch in Lens, leveraging generative AI to provide more comprehensive and informative search results.

Data

NielsenIQ and TransUnion partner to enable targeted ads with Purchase Data

NielsenIQ and TransUnion today announced a partnership to connect NielsenIQ's consumer data with TransUnion's Identity Resolution to enable targeted advertising on the open web.

Display

Google Ad Manager to end support for Spotlight Activities and Conversions

Google this week announced its adserver, Ad Manager, will be ending support for Spotlight activities and conversions on February 22, 2024, as part of the phasing out of third-party cookies.

Video

Perion integrates Vidazoo video monetization platform with Amazon Publisher Services

Perion today announced that it has integrated its Vidazoo video monetization platform with Amazon Publisher Services (APS).

Display

StackAdapt and OpenX partner to power Political Advertising

OpenX and StackAdapt this week announced a partnership to help political advertisers reach their target audiences programmatically across CTV, mobile, web, and display.

Display

Taboola expands into Canada with Exclusive Deal with Postmedia

The agreement will see Taboola's suite of products integrated into Postmedia's 15 digital properties, including the National Post, Financial Post, Vancouver Sun, and Toronto Sun.

Data

HubSpot releases report on Platform Ecosystems

HubSpot this week released a new report titled The State of Platforms 2024. The report, produced in collaboration with Canalys and Partnership Leaders, draws on data from the 50 largest software companies to provide insights into the structure, size, and monetization of platform ecosystems.

Video

Disney+ available on Apple Vision Pro

Disney+ and Apple Vision Pro have announced a partnership that will bring an unprecedented level of immersion and storytelling innovation to Disney+ subscribers.

Data

TripleLift and ID5 partner to enhance targeting

This collaboration leverages ID5's identity solutions to allow advertisers to onboard their first-party data and activate it through TripleLift Audiences, TripleLift's audience targeting platform.

Search

Google to launch Circle to Search in Android phones

Google this week announced a new way to search for information on the phones, called Circle to Search. This feature allows users to select text or images on their screen and then get more information about it without having to switch to another app.

Data

My Ad Center surges in popularity with 60M daily active users

Google's My Ad Center, a tool that allows users to control the ads they see on its services, has seen a significant surge in popularity since its launch last fall.

Retail

Apple allows Apps to link to external purchases

Developers are now able to direct users to their website to make purchases of digital goods and services, rather than being forced to use Apple’s in-app purchase system.

Video

Proximic by Comscore releases 2024 State of Programmatic Report

The report reveals that advertisers are turning to programmatic advertising in 2024 with 62% expected to increase year-over-year investment.

Retail

Google to disable websites made with Google Business Profiles

Google this month announced that it will be disabling websites made with Google Business Profiles (GBPs) in March 2024.

Retail

Walmart and Wholescale partner to deliver Authentic Ratings and Reviews to shoppers

Walmart and Wholescale this week announced a new partnership to syndicate authentic ratings and reviews to the world's largest retailer. The partnership will leverage Wholescale's technology to deliver high-quality, verified reviews to Walmart shoppers.