Display AppLovin revenue soars in 2023 AppLovin capped off a successful 2023 with strong financial results and a positive outlook for the future. The company's shareholder letter, released yesterday, highlighted revenue growth of 17% year-over-year to $3.3 billion.
DOOH Featured JCDecaux launches a Global Programmatic DOOH Airport Advertising Offer This new solution allows brands and agencies to run targeted, dynamic, and contextualized advertising campaigns across JCDecaux's network of programmatic-enabled airports.
Retail Walmart eyes Vizio in potential $2 Billion deal, boosting advertising power Walmart is reportedly in talks to acquire smart TV manufacturer Vizio for more than $2 billion, according to a Wall Street Journal report. This move could significantly bolster Walmart's advertising ambitions and grant it control of a sizable chunk of the U.S. television market.
Video YouTube rolls out new features for creators, including free Channel memberships gifting YouTube today announced a number of new features designed to make it easier for creators to create and share content, and to connect with their audiences.
Retail Featured Amazon Ads unveils Persona Builder Amazon Ads last month launched Persona Builder, a new tool enabling advertisers to generate and analyze custom audience personas based on Amazon's first-party data.
Retail Amazon Sponsored Ads unveils Consolidated Invoice Statements Amazon Sponsored Ads this year launched a new feature for advertisers with global accounts: consolidated invoice statements.
Data IAB Tech Lab releases updated TCF Canada and GPP String Specifications for Public Comment Privacy and technology industry group IAB Tech Lab yesterday released updates to the TCF Canada section string and GPP core string specifications for public review and comment.
Data Featured Google optimize Chrome Safe Browsing for speed and efficiency Google Chrome yesterday announced several updates to its Safe Browsing feature, aiming to balance online security with faster browsing experiences.
Data Similarweb Reports Strong Q4 and FY 2023 Results Similarweb Ltd. (NYSE: SMWB), a leading digital data and analytics company, today announced its financial results for the fourth quarter and fiscal year ended December 31, 2023.
Retail Instacart Ads exceed expectations with a 7% YoY increase in ad revenue to $243 million Today Instacart's Q4 2023 earnings call presented positive developments for Instacart Ads, exceeding expectations with a 7% YoY increase in ad revenue to $243 million.
Data LiveRamp announces new integrations with Amazon Ads This collaboration focuses on privacy-centric solutions leveraging LiveRamp's unique identity framework.
Display Temu, Hims, Lisa AI Top Similarweb's Apps 100 Ranking This list highlights the fastest-growing mobile apps in the US, measured by estimated average monthly active users (MAU).
Data DoubleVerify expands Brand Safety Controls with tiered "Made for Advertising" categories DoubleVerify (DV) today announced the launch of tiered brand suitability categories for "Made for Advertising" (MFA) content. MFA content, while not inherently fraudulent, is specifically designed to display ads rather than organic content.
Data Google Analytics unveils "Trend Change Detection" tool Google Analytics today rolled out a new feature today called "Trend Change Detection," designed to help businesses identify subtle but significant shifts in their data over time.
Search Microsoft Advertising expands AI capabilities with Chat Ads API Microsoft Advertising today announced it is expanding its generative AI technology to the advertising ecosystem with the Chat Ads API.
Video Freevee Advertisers gain transparency with New Content Genre and Rating Reporting Advertisers can now access downloadable reports detailing the Content Genre and Content Rating where their ad impressions were delivered.
Data Level Up Your Marketing Game: 14 AI Courses to Master the Future Artificial intelligence (AI) is rapidly transforming the marketing landscape. To remain competitive, upskilling in this transformative technology is crucial. This curated list presents 14 AI courses designed to empower marketers.
Data Featured IAB Tech Lab releases In-Depth Analysis of Google's Privacy Sandbox The IAB Tech Lab last week released a comprehensive analysis of Google's Privacy Sandbox, raising concerns about its readiness for industry-wide adoption.
Retail Amazon DSP introduces Bulksheets to streamline contextual campaign creation Amazon DSP last month introduced Bulksheets, a new spreadsheet-based tool designed to streamline contextual campaign creation and management for advertisers, traders, and campaign managers.
Retail Featured Amazon DSP makes Creative Approval easier with new features Amazon DSP today announced new enhancements to their "standard display creative" format, offering advertisers improved tools to create high-performing ads and navigate the approval process more efficiently.
Display Google Ads fully rolls out Automatically Created Assets Google Ads today has fully rolled out the use of generative AI in automatically created assets (ACA) for all English language advertisers in the US and UK.
Social A TikTok Best Practices Checklist for your next campaign This article presents a comprehensive TikTok Best Practices Checklist to optimize your next web auction campaign and unlock its full potential on TikTok Ads.
Video X's Amplify Pre-roll offers Monetization Options for Video Creators X's Amplify Pre-roll is a program enabling verified X video publishers to monetize their content through pre-roll ads.
Social Featured X introduces Creator Targeting X today announced the launch of Creator Targeting, a new feature allowing advertisers to target specific creators on the platform.
Data Google launches €10 Million AI Fund in Europe According to Google, this fund aims to equip European workers, particularly those most vulnerable to workforce transitions due to AI, with the essential skills and knowledge to thrive in the evolving job market.
