Video OpenRTB Specification introduces Provisional Attributes to streamline innovation The Programmatic Supply Chain Working Group (PSCWG) yesterday announced the introduction of Provisional Attributes within the OpenRTB Specification, aiming to streamline the adoption of new features and attributes within the programmatic ecosystem.
Data Google Identity services to transition to privacy-focused Sign-in with FedCM Facing the phase-out of third-party cookies in Chrome due to privacy concerns, Google Identity Services (GIS) will transition to a new sign-in method called Federated Credential Management (FedCM).
Data Salesforce unveils new Marketing Cloud edition for Small Businesses, offers free data access Salesforce today announced Marketing Cloud Growth, a new edition aimed at helping small businesses leverage AI and data for efficient growth. This edition integrates marketing automation with sales, service, and commerce on the company's Einstein 1 platform.
Data Adobe unveils Conversational AI for PDFs with AI Assistant in Reader and Acrobat Adobe today introduced AI Assistant, a new generative AI-powered tool within Reader and Acrobat software. This beta feature promises to unlock new levels of document intelligence by facilitating conversation-based information retrieval and content creation.
DOOH Eyeota and Vistar Media partner for precision targeting in global DOOH campaigns Eyeota, a Dun & Bradstreet company, and the DOOH programmatic technology provider Vistar Media today announced a partnership to enhance audience targeting capabilities for global digital out-of-home (DOOH) campaigns.
Video Featured Nielsen data crowns YouTube #1 streaming service in US for 12 months Nielsen confirmed YouTube as the leading streaming platform in the United States for watch time, holding the position for a full year.
Search Featured Google adds structured data support for Product Variants Google Search & Shopping today announced expanded support for product variants in structured data. This update empowers merchants to showcase diverse product variations (size, color, etc.) directly in search results, potentially attracting more clicks and improving user experience.
Video Featured Walmart to acquire VIZIO in $2.3 billion deal to expand advertising reach Walmart and VIZIO today announced a definitive agreement for Walmart to acquire VIZIO for $11.50 per share in cash, valuing the company at approximately $2.3 billion.
Display Apple iPhone reigns supreme in mobile device market share Pixalate today released its Q4 2023 Mobile Device Global Market Share Report, analyzing mobile device usage across key regions. The report reveals Apple iPhone's continued dominance in most areas, but also highlights regional differences.
Retail Google requires transparency for AI-Generated images in Merchant Center Google Merchant Center has implemented new requirements for merchants using AI-generated images in their product listings. These requirements aim to increase transparency and ensure responsible use of technology.
Data WhatsApp to launch dedicated helpline with Misinformation Combat Alliance (MCA) to curb AI-Generated misinformation Meta, in collaboration with the Misinformation Combat Alliance (MCA), announced the launch of a dedicated fact-checking helpline on WhatsApp to combat the spread of AI-generated misinformation, also known as "deepfakes".
Video Streaming surges in Poland as Traditional TV holds steady Polish viewers are increasingly turning to streaming services, with streaming viewership jumping 8% in January 2024 compared to December 2023, according to the latest Nielsen Gauge™ report.
Video Streaming services see slight dip in viewing share in Mexico Streaming services accounted for 22.8% of total TV viewing time in Mexico in January 2024, according to the latest Nielsen IBOPE Gauge™ report. This represents a slight decrease of 1.2 share points from December 2023.
Video Featured Majority of Influencers caught hiding ads, risking action from EU authorities A recent investigation by the European Commission and national consumer protection authorities revealed a widespread failure by influencers to disclose paid content.
Data Nexxen enhances TV Intelligence Solution with Streaming Viewership Data Nexxen this week announced today an expansion of its TV Intelligence solution with aggregated and scaled viewership data from leading streaming platforms like Netflix, Hulu, and Disney Plus.
Video Pixalate releases Q4 2023 Global Connected TV (CTV) Seller Trust Index Pixalate this week unveiled its Q4 2023 Connected TV (CTV) Seller Trust Indexes (STIs), ranking the quality and integrity of programmatic sellers across Roku, Amazon Fire TV, and Samsung Smart TV.
Search Featured When to use Search, Demand Gen, and Performance Max campaigns in Google Ads Search, Demand Gen, and Performance Max are right now the prominent campaigns in Google Ads platform. Know when to use each one.
Video Featured Amazon makes Vertical Video Ads available for Sponsored Brands Campaigns Advertisers using Amazon's Sponsored Brands can now leverage the power of vertical video to promote their brands and products, Amazon this week announced.
Retail Featured Amazon DSP Events Manager expands with MMP Integrations Amazon DSP this week announced the expansion of its Events Manager beta program to include Mobile Measurement Partner (MMP) integrations. This update allows advertisers to connect in-app conversion data from leading MMPs like Kochava, Adjust, and Singular directly to their Amazon DSP campaigns.
Display Programmatic advertising poised for growth in 2024 amidst data privacy shakeup, new report finds The programmatic advertising industry is expected to see significant growth in 2024, with a majority of advertisers planning to increase their investment, according to a new report from Proximic by Comscore.
Display A starter guide for E-commerce PPC E-commerce Pay-Per-Click (PPC) advertising helps you achieve this by displaying product placements to relevant audiences only when they click, maximizing cost-effectiveness. Platforms like Google Ads, Amazon Advertising, and Facebook Ads enable this targeted approach.
Audio Apple Podcasts makes listening accessible with Automatic Transcripts This new feature, available this spring, will allow users to read along with episodes, search for specific words, and even jump to different parts of the audio by tapping on the text.
Data Google doubles down on Ukraine Tech Recovery with $10 million support fund Google today announced the launch of its second Google for Startups Ukraine Support Fund, doubling down on its commitment to bolstering the country's entrepreneurial ecosystem and aiding its economic recovery amidst ongoing conflict.
Social Bluesky takes flight with Hashtags on the horizon Social media platform Bluesky this week announced plans to introduce hashtags soon. While currently hashtags exist solely as text within posts, CEO Jay Graber confirmed in a recent video that clickable and searchable hashtags are on the way.
Data New ROAS Calculator unveiled for simplified profitability analysis The Ad Profitability Calculator provides SMEs with a quick and straightforward method to assess the profitability of their Google and Meta Ads campaigns.
