Data Chrome unveils "Help Me Write": An AI Tool streamlining online Content Creation Google Chrome yesterday introduced Help Me Write, an innovative AI-powered feature designed to empower users with efficient and contextually relevant content creation within the browser.
Social Featured Bluesky takes a step towards an Open Social Web: Now you can host your own data Bluesky yesterday announced a significant step towards its vision: federated data hosting. This means users can now choose where their data, such as posts, likes, and follows, are stored.
Search Google Ads Scripts upgrade set for April Google Ads this week announced an upcoming update to its Scripts platform, scheduled for April 2024. This update will transition scripts to version 15 of the Google Ads API, unlocking access to advanced functionalities while introducing some breaking changes.
Search Google Ads Outlines Ideal Performance Max Campaign Structure Google Ads has released guidance on building effective campaign structures for Performance Max campaigns, emphasizing consolidation and thematic grouping.
Search Stick to Store Locations: Don't Add Geo Targets in Performance Max for Store Goals Google Ads this month emphasized the importance of avoiding additional geo targeting when using Performance Max campaigns with store goals. Doing so can hinder performance and reach irrelevant audiences.
Search Google Ads offers Brand Controls and Conversion Boosts for Performance Max Campaigns Google Ads this month has released updated information addressing two key concerns regarding Performance Max campaigns: brand safety and the benefits of upgrading existing campaigns.
Search Performance Max Campaigns: Targeting New Customers for Business Growth Google Ads has clarified the ability of Performance Max campaigns to acquire new customers, addressing concerns that they solely focus on remarketing.
Video Performance Max Campaigns: Video Integration Boosts Conversions Google Ads this month has emphasized the importance of video in Performance Max campaigns, citing a 12% average conversion uplift for advertisers who include at least one video.
Search Managing Branded Queries and AI-Generated Assets in Performance Max Campaigns Google Ads has released information regarding two frequently asked questions about Performance Max campaigns: controlling branded queries and ownership of AI-generated assets.
Search Google unveils Best Practices for high-quality leads in Performance Max Campaigns Lead generation remains a crucial focus for many advertisers, and Google Ads has responded with guidance on optimizing Performance Max campaigns for attracting high-quality leads.
Search Google defends Performance Max transparency: "Black Box" Misconception Addressed Google Ads this month addressed concerns regarding the transparency of their Performance Max campaigns, a recently launched campaign type designed for cross-channel advertising.
Search Google's Performance Max gets a Gemini Boost Google Ads yesterday announced the integration of its advanced AI model, Gemini, into Performance Max campaigns. This move aims to simplify creative asset creation, enhance their quality, and ultimately drive better campaign performance for advertisers.
Social Featured Reddit (RDDT) files for an IPO Reddit, the self-proclaimed community of communities, announced yesterday the filing of a registration statement with the SEC for a proposed initial public offering (IPO) of its Class A common stock.
Data Google and Reddit deepen partnership for enhanced Search and AI Integration Google and Reddit announced today an expansion of their existing partnership, focusing on integrating AI-powered features and improving content accessibility across both platforms.
Data Featured Google Analytics streamlines reporting with updated Advertising Section Google today announced a series of updates to the Advertising section in Google Analytics, aiming to simplify reporting for both advertisers and publishers.
Data Comscore expands Cross-Platform audience measurement to local level with CCR Local Comscore today announced an expansion of its Comscore Campaign Ratings (CCR) solution, now encompassing the top 100 local markets in the US.
Video Featured ProSiebenSat.1 and RTL join forces in Adtech, challenging US tech giants German media giants ProSiebenSat.1 and RTL Deutschland are joining forces in the advertising technology (adtech) space, aiming to create a robust European alternative to dominant US players.
Audio Audacy emerges from Chapter 11 with debt restructuring approved by court Audacy yesterday announced the United States Bankruptcy Court for the Southern District of Texas has approved the Company's Plan of Reorganization.
Video Google introduces top earning content by format in YouTube Analytics YouTube has updated its YouTube Analytics revenue to include a new feature that shows creators their top-earning videos by format. This includes Shorts, VOD (video on demand), and live streams.
Video Featured Fubo sues Disney, Fox, Warner Bros. Discovery over Antitrust concerns, citing Sports Streaming Cartel FuboTV, a sports-first live TV streaming platform, has filed an antitrust lawsuit against The Walt Disney Company, FOX Corp., Warner Bros. Discovery, Inc. and their affiliates.
Video OpenRTB Specification introduces Provisional Attributes to streamline innovation The Programmatic Supply Chain Working Group (PSCWG) yesterday announced the introduction of Provisional Attributes within the OpenRTB Specification, aiming to streamline the adoption of new features and attributes within the programmatic ecosystem.
Data Google Identity services to transition to privacy-focused Sign-in with FedCM Facing the phase-out of third-party cookies in Chrome due to privacy concerns, Google Identity Services (GIS) will transition to a new sign-in method called Federated Credential Management (FedCM).
Data Salesforce unveils new Marketing Cloud edition for Small Businesses, offers free data access Salesforce today announced Marketing Cloud Growth, a new edition aimed at helping small businesses leverage AI and data for efficient growth. This edition integrates marketing automation with sales, service, and commerce on the company's Einstein 1 platform.
Data Adobe unveils Conversational AI for PDFs with AI Assistant in Reader and Acrobat Adobe today introduced AI Assistant, a new generative AI-powered tool within Reader and Acrobat software. This beta feature promises to unlock new levels of document intelligence by facilitating conversation-based information retrieval and content creation.
DOOH Eyeota and Vistar Media partner for precision targeting in global DOOH campaigns Eyeota, a Dun & Bradstreet company, and the DOOH programmatic technology provider Vistar Media today announced a partnership to enhance audience targeting capabilities for global digital out-of-home (DOOH) campaigns.
