Video Universal Ads unveils $5 million incrementality fund for e-commerce growth A strategic move to help brands discover how television advertising generates incremental sales beyond digital channels.
Data Apple brings expert ratings to Maps with MICHELIN Guide integration Enhanced Maps app adds top restaurant and hotel rankings, with The Infatuation and Golf Digest coming soon.
Data Microsoft Clarity bridges ad gap with AI insights New tool gives marketers unprecedented view into post-click behavior, potentially transforming campaign optimization.
Display Redfin taps Magnite for advertising tech Residential real estate brokerage partners with ad tech giant to build commerce media network.
AI AI helps marketers save $3,520 annually per employee, study finds Adobe's GenStudio for Performance Marketing offers tools to streamline content creation and boost ROI.
Display The Trade Desk launches OpenSincera for greater ad transparency Free tool aims to provide industrywide visibility into digital advertising performance metrics.
Search Google's AI Overviews face significant spam problem A concerning pattern of manipulation threatens Google's most prominent AI feature.
Display Featured Microsoft to sunset Xandr DSP Loss of AppNexus's transparent platform leaves advertisers with fewer options for fee visibility in ad tech ecosystem.
Display PubMatic and Magnite battle for ad tech dominance Financial reports reveal strengths and challenges for leading supply-side platforms.
Display PubMatic reports revenue decline in Q1 2025, but CTV growth exceeds 50% Ad tech firm's underlying business grows 21% as company diversifies revenue streams amid shifting digital advertising landscape.
Retail Google unveils new CTV strategies at IAB NewFronts Google announced major updates to Display & Video 360 platform with AI integration and expanded retail media capabilities.
Video YouTube reveals 'Creator Essentials' package to enhance brand collaborations New tools aim to simplify finding, partnering with, and measuring YouTube creator partnerships.
Video YouTube tests cheaper Premium tier for two users New subscription option could reshape streaming strategies.
Display Comscore launches certified deal IDs with Magnite New solution aims to bridge quality gap in programmatic advertising by leveraging trusted content rankings.
Display Google AdSense brings site-level control to Auto optimize feature Google has updated its Auto optimize feature to give publishers greater control over optimization experiments at the site level, addressing user feedback.
Data FTC launches anticompetitive regulations hunt with DOJ Federal agencies must identify rules that harm competition in sweeping deregulation effort.
Display Google faces potential breakup as remedies phase begins Court-ordered divestiture of key ad tech tools could reshape digital advertising landscape
AI Google uses AI to fight scammers Artificial intelligence now powers advanced scam detection in Chrome's Enhanced Protection mode to detect previously unknown threats.
AI US Copyright Office releases major AI training report amid intensifying copyright debate New framework determines when AI developers need permission to use copyrighted works, as tech giants pursue different licensing strategies.
Video Magnite hits growth targets as CTV thrives First quarter 2025 financial results show 15% growth in CTV, as company capitalizes on streaming boom and awaits benefits from Google antitrust remedy.
Search Content marketing is dying LLMs have given Google unlimited information, breaking the traffic exchange model that made corporate blogs profitable for the last decade.
Data When is Mother's Day in 2025? Guide to Dates and Celebrations Find out when Mother's Day 2025 falls in the USA and worldwide with our complete date guide and celebration tips.
AI Ziff Davis files major copyright lawsuit against OpenAI Media giant accuses OpenAI of unauthorized use of content from its 45+ properties including CNET, IGN and Mashable.
AI Major tech companies unveil AI agent guides A comprehensive overview of new AI agent guides launched by leading tech firms to help developers build more autonomous systems.
Video AudienceProject expands YouTube measurement to new European markets New integration provides cross-media insights including CTV measurement with co-viewing capabilities.
