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Conversion Value bidding

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Microsoft Advertising expands Conversion Value bidding

Microsoft Advertising today announced a significant update to its suite of optimization tools, extending the Maximize Conversion Value bid strategy to standard search and shopping campaigns.

Google to deprecate legacy Search Ads 360 Connector in Looker Studio

Google today announced the upcoming deprecation of the legacy Search Ads 360 connector used in conjunction with Looker Studio.

About this image

Google expands language support in "About this image" and "About this result" features

The company's "About this image" and "more about this page" features, critical for image and website evaluation, are now available in 40 additional languages.

Yahoo buys Artifact

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Yahoo acquires Artifact, the AI-powered news platform founded by Instagram's creators

Yahoo today announced the acquisition of Artifact, the news aggregation and discovery platform powered by artificial intelligence (AI). Founded by Instagram co-founders Kevin Systrom and Mike Krieger, Artifact leverages technology to deliver highly personalized news experiences.

Google introduces new mobile app inventory and fees in DV360

Google today announced a significant update to DV360, expanding mobile app inventory access and introducing associated fees. This change will provide advertisers with greater control and access to quality app inventory.

This video platform crushed the competition in consumer attention

This video platform crushed the competition in consumer attention

The report, which utilizes an attention unit (AU) to measure the likelihood of an ad placement to grab attention and lead to positive outcomes, highlights YouTube’s dominance throughout the year.

FTC: Impersonation rule goes into effect today

The Federal Trade Commission (FTC) today announced that its new rule on government and business impersonation goes into effect, strengthening protections for consumers.

Formula One owners Liberty Media acquire MotoGP

The transaction values MotoGP at an estimated €4.2 billion. Liberty Media will take an 86% stake in the championship, while Dorna's management will retain a 14% interest.

Google Ads Transparency Center

A Deep Dive into the Google Ads Transparency Center

Google launched Ads Transparency Center (ATC) in 2019. The ATC provides a window into the often-opaque world of online advertising.

Every advertiser in EEA needs a Consent Management Platform (CMP)

Every advertiser in EEA needs a Consent Management Platform (CMP)

Website owners operating in the European Economic Area (EEA) must adhere to the EU user consent policy.

Google Ads: When to Switch from tCPA to tROAS

Google Ads: When to Switch from tCPA to tROAS

A sudden change in bidding strategy can disrupt Google's algorithm and lead to volatility in results.

What are Custom Affinity and Custom Intent audiences?

What are Custom Affinity and Custom Intent audiences?

Custom list targeting is a tool within Google's DV360 and Google Ads (as custom segments) offering a refined approach by empowering marketers to pinpoint specific audiences. This capability includes both Custom Affinity and Custom Intent audiences.

OpenAI makes links more prominent

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OpenAI makes links more prominent in ChatGPT Browse

This change is designed to provide more context to ChatGPT's responses and make it easier for users to discover content from publishers and creators.

ACR stands for Automatic Content Recognition

What is ACR?

ACR in video advertising stands for Automatic Content Recognition. ACR is a technology that can automatically analyze audio and visual components of video content to identify the specific program, movie, or advertisement being watched.

What is Google SGE?

Google SGE stands for Search Generative Experience. Here's a breakdown of what it is and how it works.

Conversions are now called key events

Google Analytics update simplifies reporting and aligns conversion measurement

Conversions are now called key events. Google says it has updated the terminology to simplify conversion measurement and reporting across Google platforms.

MFA sites are designed primarily to generate ad revenue

Teads eliminates low-quality MFA inventory

Teads this week announced a step in its commitment to quality media by achieving 100% Made-For-Advertising (MFA) free inventory.

Looker Studio expands reporting capabilities with new Search Ads 360 label fields

Looker Studio, Google's powerful data visualization platform, has enhanced its New Search Ads 360 connector with the inclusion of 2 new label fields.

Google Announces Deprecation of Authorized Buyers Real-Time Bidding Protocol in Favor of OpenRTB

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Google to fully adopt OpenRTB protocol on February 15th, 2025

The company will sunset its proprietary Authorized Buyers Real-time Bidding (RTB) protocol on February 15th, 2025. After this date, all bid requests will use the OpenRTB protocol.

YouTube Studio announces new features for creators

This week, YouTube Creator Insider released a video detailing several new features designed to empower creators with data and improve the viewer experience.

EU Court rejects Amazon's Bid to delay transparency rule

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EU Court rejects Amazon's Bid to delay transparency rule

The European Court of Justice (ECJ) this week rejected Amazon's request to suspend a new regulation requiring large online platforms to make information about advertising publicly available.