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Google updates policies to address synthetic sexually explicit content

Google today announced an update to its Advertising Policies for Google Ad Manager, AdSense, and AdMob, specifically regarding sexually explicit content. This update aims to address the growing presence of synthetically generated or altered content depicting nudity or sexual activity.

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Roku and The Trade Desk partner to enhance TV Streaming ad buying experience

Roku yesterday announced a new partnership with The Trade Desk. This collaboration aims to improve the process of buying and measuring advertising within the TV streaming landscape.

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Yelp unveils AI Assistant and upgrades platform to enhance user and business connections

Yelp yesterday announced its Spring Product Release. This update introduces a suite of new features designed to improve user experience and streamline connections between consumers and service professionals.

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PubMatic and Klarna join forces to enhance advertiser reach among high-intent shoppers

This partnership also facilitates broader campaign reach across the US market, with planned expansion into European markets soon after.

Video

Fubo Introduces innovative CTV ad units, expanding options for marketers

These new ad units demonstrate Fubo's commitment to innovation, building upon the company's history of introducing first-to-market solutions in the industry, such as dynamic ad insertion and AI-powered features for consumers.

Data Featured

Nielsen Report: Asian American audiences embrace streaming and mobile content

The report, titled Reaching Asian American Audiences: Understanding Asian Influence and Media Consumption, was released today, coinciding with the start of Asian Pacific American Heritage Month.

Data

Similarweb unveils SAM, an AI sales assistant powered by digital data

SAM is an AI-powered sales assistant designed to integrate with existing workflows and empower salespeople with data-driven insights to improve lead generation and deal closing.

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Roblox opens up video ads to all brands

Roblox, a popular online gaming platform known for its user-generated experiences, announced today, that it's making video ads available to all advertisers.

Social Featured

Pinterest surpasses 500 million monthly active users

The report highlights significant growth in both revenue and monthly active users (MAUs), indicating a positive performance for the social media platform.

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Google investigating issue with Flag GIF search results leading to nazi imagery

On April 24, 2024, a user reported on Mastodon that a Google Image search for flag GIF followed by clicking the waving refinement resulted in images of Nazi flags.

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Google EU user consent policy now applies to Switzerland

Google this week announced an expansion of its EU User Consent Policy to include users in Switzerland. This policy outlines specific requirements for obtaining user consent regarding data collection and ad personalization.

Video

Roku unveils new advertising solutions and content partnerships at 2024 IAB NewFront

Roku this week showcased its latest offerings at the annual IAB NewFront presentation in New York City.

Audio

Full-cast Harry Potter audiobooks coming to Audible in late 2025

Over 100 actors will bring the characters of the Wizarding World to life with their voices, according to a press release from Audible.

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Prime Video unveils summer lineup with documentaries, comedies, and action films

Amazon Prime Video this week announced its upcoming summer movie slate, featuring 11 original films across various genres.

Data Featured

Google Ads unveils audience demographic insights for Performance Max campaigns

Marketers running Performance Max campaigns gained a valuable tool this month, with the introduction of audience demographics within asset audience insights.

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Google Ads announces in-campaign experimentation for Performance Max

This functionality enables advertisers to test optimization strategies within a single campaign, enabling real-time data-driven decision-making.

Search Featured

Microsoft Advertising Platform now offers Copilot to all advertisers

Microsoft Advertising this week announced the general availability of Copilot within the Microsoft Advertising Platform.

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Microsoft Advertising expands Chat Ads API reach with Direqt partnership

This collaboration expands the reach of Microsoft's Chat Ads API, a solution enabling publishers to monetize their chat experiences through advertising.

Data

Axel Springer and Microsoft deepen partnership in AI, Content, and Cloud Services

Axel Springer and Microsoft this week announced an expansion of their existing partnership. This multi-faceted collaboration strengthens their ties in advertising, artificial intelligence (AI), content creation, and cloud computing.

Video

Amazon advertising soars 24% in Q1 2024

Amazon today reported a strong first quarter of 2024, with its advertising business demonstrating impressive growth. Advertising revenue jumped 24% year-over-year to $11.82 billion.

Data

Google AdSense updates Privacy & Messaging User Consent Revocation process

Google today announced updates to its Privacy & messaging user consent process within Google AdSense, reflecting the evolving landscape of user privacy expectations in Europe. These changes aim to enhance user transparency and control over their data.

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Google unveils DV360 updates at NewFront 2024

These updates focus on helping marketers and agencies navigate the evolving landscape of streaming television and leverage the power of Google AI for more effective advertising campaigns.

Data

Australians embrace travel despite economic pressures: Nielsen report reveals top trends

A recent report by Nielsen Consumer & Media View (CMV) paints a positive picture of the Australian travel industry, indicating a strong consumer appetite for travel despite economic concerns.

Data Featured

Large Language Model sparks privacy concerns in the EU

The complaint centers on concerns regarding the model's potential to generate inaccurate information about individuals and OpenAI's apparent inability to address these inaccuracies.

DOOH Featured

Vistar Media acquires ADstruc

Vistar Media this week announced the acquisition of ADstruc, a software solution for traditional OOH planning and buying, from PJX Media. This move strengthens Vistar's offerings within the OOH industry.