DOOH JCDecaux reports strong Q1 2024 performance, exceeding expectations The company reported a positive performance, exceeding expectations with both overall revenue and organic revenue growth.
Data Monocle launches AI Platform to personalize promotions for DTC brands The company aims to revolutionize how direct-to-consumer (DTC) brands design and deploy promotional strategies.
Data Acxiom and ActionIQ partner to deliver Composable Customer Data Platform Acxiom announced a strategic partnership with ActionIQ, a leader in Customer Data Platform (CDP) technology.
Data GumGum cuts bidstream CO2 emissions by 38% through partnership with Assertive Yield This achievement comes through a collaborative effort with Assertive Yield (AY), a company specializing in AI-driven traffic shaping solutions for digital advertising platforms.
Data Apple updates App Distribution Terms in the European Union Apple recently announced updates to its app distribution terms for developers in the European Union (EU). These changes address the Core Technology Fee (CTF) and the upcoming application of the Digital Markets Act (DMA) to iPadOS.
Video SAG-AFTRA selects Nielsen for streaming content measurement This agreement designates Nielsen as SAG-AFTRA's third-party provider for streaming content measurement.
Data Roku and iSpot partner to enhance streaming TV Measurement Roku and iSpot.tv last month announced a new partnership. The collaboration aims to address challenges associated with measurement fragmentation in the CTV landscape and empower marketers with more precise data.
Data Featured Google's Search Monopoly: Need for Strong Remedies to Protect Competition and Innovation The dominance of Google Search necessitates a robust legal remedy to safeguard competition and user interests in the digital age.
Data Featured Google still Search King, Bing lags despite Microsoft's Copilot efforts Cloudflare's Search Engine Referral Report for Q1 2024, published on May 3rd, reveals that Google maintains a staggering lead with a commanding 89.12% share of the global search market.
Data Featured Chrome maintains its dominant position with a significant market share Chrome maintains its dominant position with a staggering market share of over 65%. Safari remains a strong competitor, likely due to its prevalence on Apple devices.
Data Featured Looker Studio update: enhanced chart customization with titles and styling options Users can now directly add a title to their charts and customize its appearance, including font, color, size, and positioning.
Data Irish digital ad spend surges in 2023, fueled by video and social media growth Total digital ad spend in Ireland reached €958 million in 2023, reflecting an 11% year-over-year (YoY) increase.
Social Featured Snap ads platform update: driving performance and brand safety in Q1 2024 Snap last month reported a 21% year-over-year revenue increase in Q1 2024, driven largely by improvements to their advertising platform and a growing demand for their direct-response (DR) solutions.
Data Featured Rising cookie opt-out? Volkswagen Belgium revs up data with Consent Mode A growing number of users opting out of marketing cookies, creating a data gap that hindered their ability to track user behavior and optimize campaigns.
Search Featured Google cracks down on Site Reputation Abuse Google last quarter announced an update to its search algorithm and introduced new spam policies, including one specifically targeting site reputation abuse.
Video Delisted CTV Apps: a growing trend with potential consumer and advertiser impact Pixalate this week released its Q1 2024 Delisted CTV Apps Report. This report sheds light on a concerning trend: a significant rise in the number of apps being removed from popular CTV app stores.
Data Apple reports Q2 2024 Results: services revenue up, overall revenue down slightly Apple reported quarterly revenue of $90.8 billion, representing a 4% decrease compared to the same period in the previous year.
Display Amazon DSP streamlines Location Targeting This update specifically benefits self-service advertisers who leverage the line item settings page for campaign management.
Display Amazon DSP enhances Creative Review with asset-level moderation This update, known as asset-level moderation, aims to streamline the process of resolving creative rejections and improve overall campaign efficiency.
Retail Featured Amazon DSP streamlines Campaign Management with New Overview Page This update aims to simplify campaign management workflows for advertisers and agencies leveraging Amazon DSP for programmatic advertising.
Data Featured Amazon DSP bolsters measurement transparency with additional MRC accreditation This accreditation signifies that Amazon DSP adheres to industry-accepted standards for measuring specific advertising metrics.
Data Featured Google I/O 2024 unveils program: focus on AI, Android 15, and Developer Tools Google yesterday announced the program lineup for its annual developer conference, Google I/O. The event will take place virtually and in person at its headquarters in Mountain View, California, with the keynote addresses scheduled for May 14th.
Audio Featured Nielsen launches The Record: a look at U.S. ad-supported audio habits This report dives into the listening habits of U.S. audiences specifically for ad-supported audio content.
Data Google AdSense updates reporting thresholds for Custom Channels and Search Styles Google AdSense announced an upcoming change to its reporting system for AdSense for Search (AFS) and AdSense for Domains (AFD) users. This update aims to balance user privacy with the needs of publishers who leverage custom reporting features.
Data Featured Google updates Privacy Sandbox experiment guidance to address Invalid Traffic The Privacy Sandbox team at Google yesterday announced an update to its guidance for addressing potential invalid traffic in experiments conducted within the Privacy Sandbox initiative.
