Data

Microsoft Clarity unveils Copilot: AI-powered insights for streamlined user experience analysis

Microsoft Clarity, a free behavioral analytics tool for websites, this month announced the launch of Copilot, a suite of features powered by generative AI through Large Language Models (LLMs).

Data Featured

IAB Tech Lab explores Differential Privacy for ad targeting

This paper explores the concept of differential privacy as a potential solution for balancing user privacy with the need for effective ad targeting within a landscape of increasing privacy regulations.

Search

Google Search Central discusses addressing Content Decay

The episode, titled Content Decay and Maintaining Relevancy, hosted by Lizzi Sassman and Google's Search Relations team member John Mueller, emphasizes the importance of addressing aging content to ensure its continued effectiveness in search results.

Video Featured

Disney announces Upfront: focus on storytelling and streaming integration

The Walt Disney Company this week unveiled its plans for the annual Upfront advertising showcase, scheduled for May 14th in New York City.

Video Featured

Fubo boasts High Viewer Attention in new report

Fubo audiences demonstrate higher attention levels compared to viewers on other streaming platforms and traditional cable television. This news could have significant implications for advertisers looking to reach engaged audiences.

Video Featured

Roblox Q1 2024 results: steady growth despite macroeconomic concerns

Roblox Corporation yesterday released its financial results for the first quarter (Q1) of 2024. The report detailed continued user and engagement growth, alongside a focus on financial discipline.

Audio Featured

iHeartMedia reports mixed first quarter: digital growth offset by broadcast decline

iHeartMedia yesterday released its financial results for the first quarter (Q1) of 2024. The report showed a mixed performance, with growth in the digital sector counterbalanced by a decline in broadcast revenue.

Display Featured

Outbrain revenue dips

Outbrain yesterday released its financial results for the first quarter (Q1) of 2024. The report revealed a decrease in revenue compared to the same period in 2023, and highlighted an improvement in profitability.

Social Featured

Nintendo Switch discontinues Social Media integration for friend suggestions and sharing

Nintendo yesterday announced upcoming changes to social media integration features on the Nintendo Switch console. These changes, taking effect on June 10, 2024, will affect how users share content and connect with friends through the console.

Data

Comscore reports Mixed Q1 2024, navigates challenges in measurement landscape

Comscore (NASDAQ: SCOR) this week released its financial results for the first quarter ended March 31, 2024. The report highlights a mixed bag for Comscore, with some areas showing growth and others facing headwinds.

Display

PubMatic reports strong Q1 2024, boosted by Supply Path Optimization and CTV growth

The report highlights the company's success in the programmatic advertising market, with a particular emphasis on growth in Supply Path Optimization (SPO) and Connected TV (CTV) advertising.

Display Featured

AppLovin reports strong Q1 2024, highlighting growth in mobile advertising and software platform

AppLovin (NASDAQ: APP), a leading mobile advertising platform and software company, this week released its financial results for the first quarter of 2024.

Display Featured

The Trade Desk reports strong Q1 2024, underscores growth in programmatic advertising

The report highlights the company's continued growth in programmatic advertising, a method of buying digital ad space through automated auctions in real-time.

Video

Magnite reports solid Q1 2024 results, exceeding CTV revenue guidance

The report highlights continued growth in the company's core businesses, exceeding expectations for Connected TV (CTV) revenue.

Data Featured

LG Ad Solutions embraces Unified ID 2.0

Developed by The Trade Desk, UID2 is an identifier designed to function within the evolving identity landscape of the open internet.

Display

The New York Times reports strong Q1 2024 results, fueled by digital growth

The New York Times Company added a significant number of new digital-only subscribers (210,000) compared to the previous quarter.

Search Featured

Perion reports mixed Q1 Results, highlighting growth in CTV and Retail Media

The report paints a mixed picture, showcasing growth in certain areas alongside challenges in others.

Audio Featured

Wondery unveils Ad Analytics Suite, aiming to shake Up podcast measurement landscape

Wondery yesterday announced the launch of Wondery Ad Analytics, a new suite of tools designed to enhance transparency, performance measurement, and overall campaign effectiveness for advertisers in the podcast space.

Display

Taboola reports strong Q1 2024 results exceeding expectations

Taboola reported strong revenue growth of 26% year-over-year (YoY) to $414 million in Q1 2024, exceeding analyst expectations.

Data

IAS releases Media Quality Report 2024: Fraud, Viewability, and Brand Risk trends

Integral Ad Science (IAS), a leading digital media measurement and verification company, released the 19th edition of its Media Quality Report (MQR) on May 7, 2024.

Social

Bluesky upcoming Product Roadmap focused on User Experience and Functionality

Bluesky this week unveiled its product roadmap for the coming months. The roadmap prioritizes long-requested features and quality-of-life improvements for the Bluesky app, aiming to enhance user experience and functionality.

Data

Similarweb reports quarter 2024 results, highlighting growth and profitability

The company reported sustained momentum in both top and bottom-line performance, demonstrating healthy financial growth.

Data Featured

DoubleVerify stock tumbles after lowering Revenue Guidance

Shares of DoubleVerify (DV) plunged nearly 39% on Wednesday after the advertising technology company reported mixed first-quarter results and lowered its full-year revenue guidance.

Video

Malformed Bundle IDs plague Connected TV advertising

Bundle IDs are unique identifiers assigned to apps on streaming devices like Roku or Amazon Fire TV.

Data

GA4 introduces Saved Comparisons

Google Analytics 4 (GA4) this week introduced a feature called Saved Comparisons.